Senior Account-Based Marketing Manager
Evermed · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Job highlights
- Lead ABM strategy for 140+ medical associations.
- Build and execute personalized outbound plays.
- Create content and adapt offer assets.
- Own pipeline generation and measure success.
- Work directly with founder and CEO.
About the role
Senior Account-Based Marketing Manager - Remote (US-based)
Evermed is seeking a highly experienced Senior Account-Based Marketing Manager to drive our go-to-market strategy across key accounts in the global medical association space. This is a remote, US-based, full-time role within a scaling B2B SaaS company that has achieved product-market fit. You will work directly with the founder and CEO, taking ownership of account strategy, outbound engagement, content creation, and pipeline generation. If you are a builder, strategist, and hands-on operator with a passion for account-based marketing and a track record of generating pipeline, this role offers significant autonomy and impact.
The Opportunity
As a Senior ABM Manager with 5+ years of experience, you will build and execute account-based playbooks to generate pipeline and drive revenue. You will own the strategy, account tiering, play development, and execution for approximately 140 named accounts in the US and EU medical association sector. Your primary goal is to convert account intelligence into booked calls and ultimately into closed revenue. You will collaborate directly with the founder and CEO, enjoying a high level of autonomy and creative impact.
Who We Are
Evermed is a growing B2B SaaS company providing a unique video education platform to leading medical associations globally, including the American College of Cardiology (ACC), ACEP, and CHEST. With a team of around 20, we've found product-market fit and are now scaling. Our size allows for individual autonomy and impact while providing stability. We are founder-led, ensuring direct access to decision-makers.
This Is For You If...
- You are both a builder and a strategist, designing and executing your own plays.
- You effectively tier accounts and adjust your approach for personalized, scalable engagement.
- You treat copy as a craft, ensuring every word is impactful and well-written.
- You are account-obsessed, proactively identifying relevance angles and personalizing outreach.
- You own outcomes, celebrating booked meetings and closed revenue over mere outputs.
- You thrive with high autonomy and bring a strong point of view to your work.
This Is NOT For You If...
- You need a large team to execute your strategies; this is a hands-on individual contributor role.
- You are narrowly focused on automation/tooling or solely on copy/creativity; this role requires a full-stack approach.
- You prefer to hand off strategy for execution or require constant validation before acting.
What You'll Own
- Account Strategy: Manage the full 140-account global universe (US & EU), including tiering, prioritization, account planning, and buying group mapping. Utilize intelligence systems like Clay and Firecrawl, alongside primary sources, to stay informed.
- Outbound and Engagement: Execute cold email programs (Instantly), LinkedIn outbound campaigns (HeyReach or equivalent), direct mail, executive gifting, and personalized ABM ads with custom landing pages and video demos (Screen Studio).
- Content and Collateral: Create and adapt necessary assets, including case studies, videos, white papers, and one-pagers, to support account penetration.
- Our Killer Offer: Own and expand the 3-minute custom video demo offer as a mid-funnel asset, LinkedIn DM payload, and ABM ad CTA, leveraging Evermed's video platform capabilities.
- Pipeline and Measurement: Maintain Pipedrive hygiene, provide weekly performance reports, and ensure closed-loop attribution for ABM initiatives.
Success in the First 60 Days
- Develop a fully tiered account map with clear prioritization and tier-specific strategies.
- Demonstrate a deep understanding of the medical association niche, buyers, and buying cycles.
- Launch at least one active outbound sequence with initial performance data.
- Present a point of view on the optimal ABM motion for Evermed, shaped by your experience.
- Establish yourself as the owner of the ABM function, requiring minimal daily management.
How Your Performance Will Be Measured
- Primary: Meetings booked with qualified, named accounts.
- Pipeline generated within Pipedrive with accurate source attribution.
- Account coverage and depth of engagement with Tier 1 accounts.
- Sequence performance metrics (open rates, reply rates, positive reply rates).
- Quality of communication in written outreach and video assets.
Must-Haves
- Experience: 5+ years in B2B marketing, with at least 2 years owning a named-account ABM motion. Proven success in moving the needle on specific deals or campaigns.
- Hands-on with Tools: Proficiency in Instantly, Clay, LinkedIn outbound platforms, Firecrawl, Pipedrive, or equivalents.
- Writing and Communication: Flawless written English is essential. Experience with video recording (Loom, Screen Studio) is a strong plus.
- Location: Remote, US-based, with availability during US Eastern hours.
Medical or association industry experience is not required; the niche can be taught. Taste and skill cannot.
Culture and How We Work
Evermed fosters a culture of direct access to founders, no politics, no silos, and no bureaucracy. We maintain high standards, provide honest feedback, and are collectively committed to building a lasting company. Your work contributes directly to how physicians stay current, impacting patient care.
How to Apply
Submit your resume and, in the Cover Letter field, include a link to a 3–5 minute Loom video addressing:
- The Account: Share a success story breaking into a specific account and how you achieved it.
- The Craft: Present a piece of outbound copy or a campaign you're proud of and explain its success or failure.
- Tools: Discuss your favorite ABM tech tool and justify your choice.
- The Fit: Explain why this role, this company, and you are a perfect match.
We move quickly when we find the right person.
Key skills/competency
- Account-Based Marketing (ABM)
- B2B SaaS Marketing
- Pipeline Generation
- Outbound Sales
- Content Strategy
- Marketing Automation
- CRM Management (Pipedrive)
- Lead Nurturing
- Data Analysis
- Personalized Outreach
Skills & topics
- Account-Based Marketing
- ABM
- B2B Marketing
- SaaS Marketing
- Pipeline Generation
- Outbound Marketing
- Demand Generation
- Marketing Strategy
- Content Marketing
- CRM
- Instantly
- Clay
- Pipedrive
- LinkedIn Marketing
- Remote
- US-based
How to get hired
- Tailor your resume: Highlight 5+ years B2B marketing experience and 2+ years owning ABM motions. Quantify achievements.
- Craft a compelling cover letter video: Address the account, craft, tools, and fit questions in a 3-5 minute Loom video.
- Showcase your skills: Demonstrate hands-on tool experience with Instantly, Clay, LinkedIn platforms, and Pipedrive.
- Emphasize writing ability: Highlight flawless written English and comfort with video creation for outreach.
- Understand the role: Clearly articulate why you are the builder-strategist Evermed needs for this autonomous IC role.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the compensation for the Senior Account-Based Marketing Manager role at Evermed?
- The Senior Account-Based Marketing Manager position at Evermed offers a base salary of $150K. This is a full-time, remote role for US-based candidates.
- What specific ABM tools is Evermed looking for proficiency in for this role?
- Evermed seeks hands-on experience with tools such as Instantly for cold email, Clay for account intelligence, LinkedIn outbound platforms (like HeyReach), Firecrawl for data extraction, and Pipedrive for CRM. Proficiency in these or equivalent tools is a must-have.
- Does Evermed require prior experience in the medical or association industry for the ABM Manager role?
- No, Evermed explicitly states that prior experience in the medical or association industry is not required. They are confident in their ability to teach you the niche, emphasizing that fundamental skills like taste and strong execution cannot be taught.
- What is the expected level of autonomy for the Senior Account-Based Marketing Manager at Evermed?
- This role offers a high level of autonomy. You are expected to be a builder and strategist who designs and executes plays independently, without needing daily direction or extensive validation. You will own your accounts and the ABM function.
- How does Evermed measure success for the Senior Account-Based Marketing Manager?
- Success is primarily measured by meetings booked with qualified, named accounts. Other key metrics include pipeline generated, account coverage, sequence performance (open/reply rates), and the quality of written and video communication.
- What is the application process for the Senior Account-Based Marketing Manager position at Evermed?
- To apply, you need to submit your resume and include a link to a 3-5 minute Loom video in the Cover Letter field. This video should address specific questions about a past account success, a piece of outbound copy/campaign, your favorite ABM tool, and your fit for the role.
- What does Evermed mean by 'full-stack' ABM in this role description?
- 'Full-stack' ABM refers to the need for a candidate who can handle both the strategic planning and the hands-on execution of ABM initiatives, including strategy, copywriting, content adaptation, and tool utilization. It emphasizes a comprehensive approach rather than specialization.