12 hours ago
PPC Specialist
Evaro
Hybrid
Full Time
£45,000
Hybrid
Job Overview
Job TitlePPC Specialist
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary£45,000
LocationHybrid
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Job Description
About Evaro
Our mission at Evaro is to increase accessibility to prescription medications and improve health outcomes. We achieve this by providing a seamless, technology-driven solution that empowers brands to integrate digital health services effortlessly. Evaro aims to build the online banking for UK healthcare.
Our Journey
Evaro was founded in 2018 by Dr Thuria Wenbar and Dr Oskar Wenbar. They identified that a significant portion of A&E consultations and GP appointments focused on minor health conditions. Beginning as an online service for e-Surgery and e-Pharmacy, Evaro has since expanded its offerings, now supporting 13.5 million patients across NHS and private healthcare services in the UK.
Our Values
- Put Patients First
- Teamwork Makes It Work
- Level Up
- Embrace Innovation
The Role: PPC Specialist
Join us as a PPC Specialist to create, optimise, and scale Google Ad campaigns that drive sustainable growth. You will play a key role in building campaigns from the ground up, driving ROI, and improving performance through data-driven optimisation. You will report to the Marketing Manager and collaborate closely with the wider Marketing team.
Key Responsibilities
Campaign Strategy & Execution
- Build Google Ads campaigns from scratch, including campaign setup, ad groups, and targeting strategy.
- Develop comprehensive keywords through research, competitor analysis, and performance insights.
- Create compelling ad copy and test variations to maximise click-through and conversion rates.
- Monitor conversion tracking and attribution models to measure true campaign effectiveness.
- Manage budget allocation across campaigns to optimise overall account performance.
Performance Optimisation & Analytics
- Conduct ongoing keyword optimisation, including adding negative keywords, adjusting bids, and refining match types.
- Monitor and optimise Quality Scores to reduce cost per click and improve ad positioning.
- Perform regular competitor analysis to identify opportunities and stay ahead of market trends.
- Analyse performance data daily to identify trends, issues, and opportunities for improvement.
- Create detailed performance reports with actionable insights and recommendations.
- Use A/B testing methodologies to continuously improve campaign elements.
Technical Management
- Manage Google Merchant Center setup and ongoing maintenance, including product feeds and data sources.
- Ensure accurate product data synchronisation and troubleshoot feed errors.
- Monitor conversion tracking.
- Stay current with Google Ads platform updates, beta features, and best practices.
Commercial & Strategic Input
- Understand Evaro’s business model, unit economics, and growth objectives to inform paid search strategy.
- Identify new opportunities for campaign expansion, including new products, audiences, or campaign types.
- Provide commercial recommendations on budget allocation and investment decisions.
- Collaborate with wider marketing and commercial teams to align paid search with overall business goals.
About You
Essential Skills, Experience & Qualifications:
- 3+ years hands-on experience managing Google Ads campaigns with demonstrable results.
- Proven track record of building successful campaigns from scratch and achieving strong ROAS (ideally 3x+ or equivalent metrics).
- Expert-level knowledge of Google Ads platform, including Search, Shopping, Display, and Performance Max campaigns.
- Strong technical skills with Google Merchant Center, product feeds, and data source management.
- Excellent analytical skills with ability to extract insights from complex data sets and translate into action.
- Deep understanding of keyword research, competitor analysis, and search intent.
- Experience with conversion tracking, Google Analytics, and attribution models.
- Self-starter who thrives working independently with minimal supervision.
- Commercial understanding of the business in terms of profitability.
- Meticulous attention to detail with strong organisational and time management skills.
- Comfortable working in a fast-paced startup environment with evolving priorities.
Desirable Skills & Experience
- Experience in healthcare, digital health, or another regulated industry.
- Google Ads certifications.
- Experience with B2C or B2B2C business models.
- Familiarity with marketing automation platforms and CRM systems.
- Experience working with e-commerce platforms and shopping feeds.
- Understanding of landing page optimisation and conversion rate optimisation principles.
- SQL or data analysis tool experience (Looker, Tableau, etc.).
What You Can Expect
- Work in a fast-growing startup redefining healthcare through technology and data.
- Collaborate with innovative clients and a passionate, forward-thinking team.
- Take on high-impact projects that directly shape the future of digital healthcare.
- Embrace innovation in a company centred on technology-driven solutions.
Perks
- Competitive salary.
- Pension scheme.
- Opportunities for professional development and growth.
- A modern office based just outside of Norwich.
- Regular team building and events.
Key skills/competency
- Google Ads
- Campaign Management
- ROAS
- Google Merchant Center
- Keyword Research
- Conversion Tracking
- Data Analysis
- A/B Testing
- Search Engine Marketing
- Digital Healthcare
How to Get Hired at Evaro
- Research Evaro's mission: Study their digital healthcare vision, values, recent news, and employee testimonials on LinkedIn and Glassdoor to align with their patient-first approach.
- Showcase PPC mastery: Highlight your proven track record of building Google Ads campaigns from scratch and achieving significant ROAS, providing specific examples.
- Emphasize analytical prowess: Demonstrate strong analytical skills, experience with data-driven optimisation, and reporting, using tools like Google Analytics.
- Connect to regulated industries: If possible, illustrate experience or a keen interest in healthcare, digital health, or other regulated environments.
- Tailor your application: Customize your resume and cover letter for Evaro, incorporating keywords like Google Ads, Merchant Center, ROAS, and digital health.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What is Evaro's primary mission in the healthcare sector?
02What specific Google Ads campaign types will a PPC Specialist at Evaro manage?
03How does Evaro support professional development and growth for its employees?
04What kind of experience is essential for the PPC Specialist role at Evaro?
05How important is data analysis for this PPC Specialist position at Evaro?
06What are Evaro's core company values?
07Is prior experience in the healthcare industry a requirement for this PPC Specialist role at Evaro?
08What is the expected reporting structure for the PPC Specialist at Evaro?
09What are some of the key perks offered to employees at Evaro?
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