Display & Paid Social Specialist

Display & Paid Social Specialist at Europcar Mobility Group

Europcar Mobility Group is a major player in mobility, offering vehicle rental solutions and car-sharing services through its six brands: Europcar, Goldcar, InterRent, Ubeeqo, Brunel, and Buchbinder. Present in over 140 countries, the Group is committed to providing a seamless and innovative customer experience, with a strong focus on responsible and sustainable mobility.

We are looking for a passionate Digital Performance and Acquisition professional to join us as a Display & Paid Social Specialist. You will be responsible for managing, optimizing, and analyzing multi-platform campaigns, collaborating with international creative and business teams, and ensuring operational alignment with our corporate markets.

Key Responsibilities:

Campaign Management & Optimization

• Design, plan, and execute display, paid social, and SMO campaigns across major platforms (Meta, LinkedIn, TikTok, DV360, Criteo, RTB House, etc.).
• Monitor campaign performance and implement optimizations based on key KPIs (Lead, CPVisit, CPA, ROAS, etc.).
• Participate in the Test & Learn roadmap, experimenting with new audiences, formats, messages, and platforms.
• Track campaign budgets and ensure their efficient utilization.

Analysis & Reporting

• Interpret data from GA4, advertising platforms, and internal tracking tools to produce actionable insights.
• Provide regular reports on campaign performance and recommend future actions.
• Share results and learnings with internal teams and corporate markets to promote the department's work.

Collaboration & Coordination

• Manage day-to-day media agency relationships: briefs, operational follow-up, recommendations, and campaign optimization.
• Work closely with the Brand/Content team and creative agency to deliver relevant insights and align content with strategy.
• Coordinate with e-commerce, local marketing, and corporate market teams to ensure campaign consistency and share best practices.
• Manage relationships with external partners (Google, Meta, Criteo, etc.) to maximize campaign performance.

Monitoring & Innovation

• Stay updated on market trends, new platform features, and best practices in display, paid social, and SMO.
• Contribute to the continuous improvement of acquisition processes, tools, and strategies.

What We Are Looking For:

• Education: Bachelor's or Master's degree in Marketing, Communication, Digital, or equivalent.
• Experience and Technical Skills: Minimum 2 years of experience in managing display and paid social campaigns, preferably in the Travel/mobility sector.
• Proficiency in advertising platforms: Meta Business Manager, LinkedIn Ads, DV360, Google Ads, Criteo, RTB House.
• Good understanding of analytics and tracking tools: GA4, Tag Manager, attribution tools, and reporting.
• Ability to analyze data and propose optimizations based on insights.

Personal Qualities:

• Autonomy and initiative, with a results-oriented mindset.
• Creative and proactive in proposing advertising content and messages.
• Excellent organization and ability to manage multiple projects simultaneously.
• Skill in coordinating external partners and collaborating with multiple teams.
• Fluent English is essential (working language); other European languages are a plus.

Why Join Europcar Mobility Group?

• Work in an international and innovative environment.
• Participate in stimulating projects with high visibility.
• Grow within a dynamic and collaborative team.
• Benefit from a flexible and supportive work environment.

This position is based within our E-commerce team at our headquarters in Paris (75017).

Key skills/competency

• Display Advertising
• Paid Social Media
• Campaign Management
• Performance Marketing
• Data Analysis
• GA4
• Meta Business Manager
• LinkedIn Ads
• DV360
• Criteo