Display & Paid Social Specialist / Expert en publicité Display et Media Sociaux payants
Europcar Mobility Group · Paris, Île-de-France, France
- On site
- Full-time
- €50,000 / year
- Paris, Île-de-France, France
Job highlights
- Manage display and paid social campaigns.
- Optimize campaigns for key performance indicators.
- Analyze data and generate actionable insights.
- Collaborate with international teams and agencies.
- Drive digital acquisition and performance.
About the role
Display & Paid Social Specialist at Europcar Mobility Group
Europcar Mobility Group is a major player in mobility, offering vehicle rental solutions and car-sharing services through its six brands: Europcar, Goldcar, InterRent, Ubeeqo, Brunel, and Buchbinder. Present in over 140 countries, the Group is committed to providing a seamless and innovative customer experience, with a strong focus on responsible and sustainable mobility.
We are looking for a passionate Digital Performance and Acquisition professional to join us as a Display & Paid Social Specialist. You will be responsible for managing, optimizing, and analyzing multi-platform campaigns, collaborating with international creative and business teams, and ensuring operational alignment with our corporate markets.
Key Responsibilities:
Campaign Management & Optimization
- Design, plan, and execute display, paid social, and SMO campaigns across major platforms (Meta, LinkedIn, TikTok, DV360, Criteo, RTB House, etc.).
- Monitor campaign performance and implement optimizations based on key KPIs (Lead, CPVisit, CPA, ROAS, etc.).
- Participate in the Test & Learn roadmap, experimenting with new audiences, formats, messages, and platforms.
- Track campaign budgets and ensure their efficient utilization.
Analysis & Reporting
- Interpret data from GA4, advertising platforms, and internal tracking tools to produce actionable insights.
- Provide regular reports on campaign performance and recommend future actions.
- Share results and learnings with internal teams and corporate markets to promote the department's work.
Collaboration & Coordination
- Manage day-to-day media agency relationships: briefs, operational follow-up, recommendations, and campaign optimization.
- Work closely with the Brand/Content team and creative agency to deliver relevant insights and align content with strategy.
- Coordinate with e-commerce, local marketing, and corporate market teams to ensure campaign consistency and share best practices.
- Manage relationships with external partners (Google, Meta, Criteo, etc.) to maximize campaign performance.
Monitoring & Innovation
- Stay updated on market trends, new platform features, and best practices in display, paid social, and SMO.
- Contribute to the continuous improvement of acquisition processes, tools, and strategies.
What We Are Looking For:
- Education: Bachelor's or Master's degree in Marketing, Communication, Digital, or equivalent.
- Experience and Technical Skills: Minimum 2 years of experience in managing display and paid social campaigns, preferably in the Travel/mobility sector.
- Proficiency in advertising platforms: Meta Business Manager, LinkedIn Ads, DV360, Google Ads, Criteo, RTB House.
- Good understanding of analytics and tracking tools: GA4, Tag Manager, attribution tools, and reporting.
- Ability to analyze data and propose optimizations based on insights.
Personal Qualities:
- Autonomy and initiative, with a results-oriented mindset.
- Creative and proactive in proposing advertising content and messages.
- Excellent organization and ability to manage multiple projects simultaneously.
- Skill in coordinating external partners and collaborating with multiple teams.
- Fluent English is essential (working language); other European languages are a plus.
Why Join Europcar Mobility Group?
- Work in an international and innovative environment.
- Participate in stimulating projects with high visibility.
- Grow within a dynamic and collaborative team.
- Benefit from a flexible and supportive work environment.
This position is based within our E-commerce team at our headquarters in Paris (75017).
Key skills/competency
- Display Advertising
- Paid Social Media
- Campaign Management
- Performance Marketing
- Data Analysis
- GA4
- Meta Business Manager
- LinkedIn Ads
- DV360
- Criteo
Skills & topics
- Display Advertising
- Paid Social Media
- SMO
- Performance Marketing
- Digital Marketing
- Campaign Management
- Data Analysis
- Meta Ads
- LinkedIn Ads
- DV360
- Google Ads
- GA4
- Marketing Specialist
- Digital Acquisition
- Travel Industry
How to get hired
- Tailor your resume: Highlight your experience with display and paid social platforms, campaign optimization, and data analysis relevant to Europcar Mobility Group's needs.
- Showcase your results: Quantify your achievements in previous roles, focusing on KPIs like Lead, CPVisit, CPA, and ROAS, to demonstrate your impact.
- Prepare for technical questions: Be ready to discuss your experience with platforms like Meta Business Manager, DV360, and GA4, as well as your approach to A/B testing and data interpretation.
- Demonstrate collaboration skills: Prepare examples of how you've successfully worked with creative teams, business stakeholders, and external agencies.
- Emphasize language skills: Highlight your fluent English and any other European languages you speak, as this is an essential requirement.
Technical preparation
Master DV360, Criteo, and RTB House platforms.,Deepen GA4 and Tag Manager analysis skills.,Practice campaign optimization strategies.,Prepare for data interpretation questions.
Behavioral questions
Describe a challenging campaign optimization success.,How do you handle budget constraints?,Give an example of cross-functional collaboration.,How do you stay updated on industry trends?
Frequently asked questions
- What are the main responsibilities of a Display & Paid Social Specialist at Europcar Mobility Group?
- The main responsibilities include designing, executing, and optimizing display and paid social campaigns across platforms like Meta, LinkedIn, and DV360. You'll also be responsible for analyzing performance data, reporting on KPIs, managing agency relationships, and collaborating with various internal teams to ensure campaign success and innovation.
- What technical skills are essential for the Display & Paid Social Specialist role at Europcar Mobility Group?
- Essential technical skills include proficiency with advertising platforms such as Meta Business Manager, LinkedIn Ads, DV360, Google Ads, Criteo, and RTB House. A strong understanding of analytics and tracking tools like GA4 and Tag Manager, along with the ability to analyze data and derive insights, is also crucial.
- What kind of experience is Europcar Mobility Group looking for in a Display & Paid Social Specialist?
- Europcar Mobility Group is seeking a minimum of 2 years of experience in managing display and paid social campaigns, ideally gained within an agency setting or the Travel/mobility sector. Experience in a similar role, demonstrating a strong focus on digital performance and acquisition, is highly valued.
- How important are language skills for this role at Europcar Mobility Group?
- Fluent English is essential as it's the primary working language for this international role. While other European languages are considered a plus, strong English communication skills are a mandatory requirement for effective collaboration within the global team.
- What is the expected work arrangement for the Display & Paid Social Specialist position?
- This position is based at the Europcar Mobility Group headquarters in Paris (75017), within the E-commerce team. While the description mentions a 'flexible and supportive work environment,' the physical location for the role is on-site in Paris.
- What kind of professional growth opportunities are available at Europcar Mobility Group for this role?
- Europcar Mobility Group offers a stimulating international and innovative environment, participation in high-visibility projects, and the opportunity to evolve within a dynamic and collaborative team. This role provides a strong platform for professional development in digital marketing within the mobility sector.