App Product Analytics Officer
@ Etihad

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
AED 250,000
On Site
Full Time
Posted 22 days ago

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Job Details

Overview

The App Product Analytics Officer at Etihad is a data-savvy, business oriented role focused on mobile app product analytics to enhance user engagement, conversion, and retention on iOS and Android applications.

Accountabilities

  • Monitor and analyze app usage across the customer journey
  • Track & report on KPIs such as installs, active users, session duration, retention, and conversions
  • Conduct user funnel tracking and drop-off analysis for optimization opportunities
  • Define and maintain mobile app tracking taxonomy, events, and parameters
  • Ensure accurate and privacy-compliant data collection (GDPR/CCPA)
  • Collaborate with product managers, UX/UI teams, engineering, and other departments
  • Support A/B testing initiatives to improve app features and content relevance
  • Develop data stories to drive strategic decision making
  • Maintain data quality to inform personalization and drive app adoption

Education & Experience

Applicants should have 4+ years of experience in digital/MarTech product management or similar roles in eCommerce analytics, strong proficiency in analytical tools and coding knowledge (HTML/CSS, JavaScript) as well as expertise in Google Analytics 4, Adobe Analytics, Firebase, Mixpanel, and similar platforms. Experience in CRO techniques, A/B testing, and GDPR compliance is desirable.

About Etihad Airways

Etihad Airways, founded in 2003 and based in Abu Dhabi, is one of the world’s leading airlines. The company is expanding rapidly as part of its Journey 2030 strategy, aiming to double its fleet and triple its number of customers. Visit etihad.com for more details.

Recruitment Fraud Alert

Beware of fraudulent job offers. Etihad will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before a formal offer is made. Treat any request for money as fraudulent.

Key skills/competency

  • App Analytics
  • Data Analysis
  • Funnel Tracking
  • KPI Reporting
  • Conversion Optimization
  • A/B Testing
  • Privacy Compliance
  • Digital Strategy
  • eCommerce
  • Cross-functional Collaboration
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How to Get Hired at Etihad

🎯 Tips for Getting Hired

  • Customize your resume: Highlight relevant mobile analytics experience.
  • Emphasize data skills: Focus on KPI tracking and funnel optimization.
  • Show technical expertise: Include GA4, Firebase, and A/B testing.
  • Prepare for interviews: Be ready to discuss actionable data stories.

📝 Interview Preparation Advice

Technical Preparation

Review Google Analytics 4 and Firebase documentation
Practice mobile app funnel tracking exercises
Study A/B testing case studies
Brush up on HTML, CSS, JavaScript basics

Behavioral Questions

Describe a time you optimized a user funnel.
Explain collaboration with cross-functional teams.
Discuss handling deadlines under pressure.
Share how you communicate analytical insights.

Frequently Asked Questions