Staff Content Designer

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health. We make getting life insurance easier, faster and better for everyone.

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About The Staff Content Designer Role

Ethos is redefining how people protect the ones they love — transforming an 8-week, agent-led life insurance process into a seamless digital experience that takes less than 8 minutes. As a Staff Content Designer, you’ll partner with our content team to shape the language, systems, and strategies that define how Ethos communicates trust, clarity, and care across every touchpoint.

This role goes beyond crafting words. You’ll serve as a strategic partner and thought leader in product development — influencing direction from the earliest stages of concept through launch. You’ll elevate our content design discipline, partner with product design and other functions, and create frameworks that scale across multiple product surfaces and teams. Your work will directly impact how millions of people understand and purchase life insurance, helping Ethos fulfill its mission to make protection accessible, transparent, and human.

Duties And Responsibilities

Strategic Leadership

• Define and evolve the content design vision and strategy for Ethos’s core product experiences and new product ventures.
• Partner closely with Product, Design, Research, Brand, Content Design and leadership to align communication across holistic user journeys.
• Establish the playbooks for supporting products at different lifecycles and evolving Ethos’ content maturity overall.

Craft and Execution

• Drive high-impact initiatives across multiple product areas, ensuring content clarity, emotional resonance, and conversion effectiveness.
• Create scalable frameworks for tone, messaging hierarchy, and microcopy patterns that optimize for clarity, emotional resonance, and product performance.
• Lead content forward experience projects where narrative helps users navigate nuanced decisions and emotional barriers inherent in purchasing life insurance.
• Champion accessibility, inclusivity, and transparency through every word and interaction.

Mentorship and Influence

• Guide product designers and product managers in content craft.
• Contribute to and evolve Ethos’s content design standards, systems, and governance models to ensure consistency across teams.

Measurement and Iteration

• Intake and synthesize key stakeholder feedback to hone designs and achieve alignment across cross-functional partners.
• Partner with Data Science and Research to design experiments and content hypotheses that directly connect language to user behavior and business metrics.
• Use qualitative and quantitative insights to continuously refine Ethos’s voice and approach to storytelling.

Qualifications And Skills

• 8+ years of content design, UX writing, product writing or other relevant work, including 3+ years in a senior or staff-level content role.
• Demonstrated success designing content systems and frameworks at scale.
• Experience leading content design for multi-surface consumer products (web, mobile, and email).
• Proven ability to influence product direction through language strategy and user insight.
• Deep understanding of conversion-driven storytelling, particularly in regulated or complex domains (e.g., fintech, insurance, healthcare).
• Proficiency in Figma and collaboration tools.
• A portfolio that demonstrates strategic thinking, cross-functional collaboration, and craft excellence.

Key skills/competency

• Content Design
• UX Writing
• Product Writing
• Content Strategy
• Information Architecture
• User Experience (UX)
• Figma
• Storytelling
• Conversion Optimization
• Accessibility