Digital Marketing Engineer
EPAM Systems · Barcelona, Catalonia, Spain
This listing has closed — view similar roles below.
- On site
- Full-time
- $90,000 / year
- Barcelona, Catalonia, Spain
Job highlights
- Implement Segment CDP for Fortune 1000 clients.
- Integrate mobile and web platforms with CDP.
- Utilize Google Tag Manager for event tracking.
- Ensure data accuracy and reliability.
- Collaborate with client teams on requirements.
About the role
Digital Marketing Engineer
EPAM is shaping the digital future for Fortune 1000 companies, building complex solutions using modern technologies. We are seeking a talented Digital Marketing Engineer to join our client’s team focused on implementing Segment CDP for customers. Collaborate in Barcelona to integrate mobile platforms with the Customer Data Platform, enhance digital marketing capabilities and ensure effective event capture and data management across digital platforms.
Responsibilities
- Collaborate with our client’s team to define project requirements and use cases for Segment CDP implementation
- Lead configuration and integration of mobile platforms with CDP for seamless data flow and event tracking
- Implement web tracking solutions using Google Tag Manager with focus on server-side configurations
- Conduct thorough testing of tracking implementations to ensure data accuracy and reliability
- Engage in regular meetings with client managers and development team to provide updates and gather feedback
- Explore innovative solutions and technologies to enhance CDP implementation process
- Manage tasks autonomously while contributing to team objectives
- React promptly to changes in project scope and requirements ensuring alignment with client needs
Requirements
- Familiarity with marketing automation and experience in setting up event capture on digital platforms
- Proficiency in integrating mobile platforms with CDP and configuring Google Tag Manager
- Experience in web tracking implementation for complex tools such as Amplitude or Adobe Analytics, ideally via server-side GTM
- Proven experience with Single Page Application (SPA) sites demonstrating technical and business understanding of marketing tracking
- Mobile app tracking experience including GA4 Firebase, Mixpanel or similar tools
- Basic knowledge of JavaScript and strong understanding of server-side event delivery via REST API
- Previous experience with unit testing or familiarity with TypeScript
- Ability to work autonomously and contribute to team goals
We offer
- Private health insurance
- EPAM Employees Stock Purchase Plan
- 100% paid sick leave
- Referral Program
- Professional certification
- Language courses
EPAM is a leading digital transformation services and product engineering company with 61,700+ EPAMers in 55+ countries and regions. Since 1993, our multidisciplinary teams have been helping make the future real for our clients and communities around the world. In 2018, we opened an office in Spain that quickly grew to over 1,450 EPAMers distributed between the offices in Málaga, Madrid and Cáceres as well as remotely across the country. Here you will collaborate with multinational teams, contribute to numerous innovative projects, and have an opportunity to learn and grow continuously.
Why Join EPAM
- WORK AND LIFE BALANCE. Enjoy more of your personal time with flexible work options, 24 working days of annual leave and paid time off for numerous public holidays.
- CONTINUOUS LEARNING CULTURE. Craft your personal Career Development Plan to align with your learning objectives. Take advantage of internal training, mentorship, sponsored certifications and LinkedIn courses.
- CLEAR AND DIFFERENT CAREER PATHS. Grow in engineering or managerial direction to become a People Manager, in-depth technical specialist, Solution Architect, or Project/Delivery Manager.
- STRONG PROFESSIONAL COMMUNITY. Join a global EPAM community of highly skilled experts and connect with them to solve challenges, exchange ideas, share expertise and make friends.
Key skills/competency
- Digital Marketing Engineering
- Segment CDP Implementation
- Mobile Platform Integration
- Google Tag Manager (GTM)
- Web Tracking Solutions
- Event Capture
- Data Management
- Single Page Application (SPA) Tracking
- JavaScript
- TypeScript
Skills & topics
- Digital Marketing Engineer
- Segment CDP
- Google Tag Manager
- Web Tracking
- Mobile App Tracking
- Marketing Automation
- JavaScript
- Server-Side GTM
- SPA Tracking
- Data Management
- EPAM Systems
- Barcelona
How to get hired
- Tailor your resume: Highlight experience with Segment CDP, Google Tag Manager, and mobile/web tracking.
- Showcase technical skills: Emphasize proficiency in JavaScript, server-side GTM, and SPA tracking.
- Demonstrate collaboration: Provide examples of working with client teams and managing tasks autonomously.
- Research EPAM: Understand their digital transformation focus and client-centric approach.
- Prepare for interviews: Be ready to discuss your technical understanding of marketing tracking.
Technical preparation
Master Segment CDP configuration and integration.,Become expert in server-side Google Tag Manager.,Practice mobile and SPA web tracking implementation.,Review JavaScript and REST API fundamentals.
Behavioral questions
Describe a complex tracking implementation challenge.,How do you manage project scope changes?,Give an example of autonomous task management.,How do you ensure data accuracy and reliability?
Frequently asked questions
- What are the key responsibilities for a Digital Marketing Engineer at EPAM Systems in Barcelona?
- As a Digital Marketing Engineer in Barcelona, you will implement Segment CDP for clients, integrate mobile and web platforms, configure Google Tag Manager for event tracking, and ensure data accuracy. You'll collaborate with client teams to define requirements and explore innovative solutions.
- What technical skills are essential for the Digital Marketing Engineer role at EPAM?
- Essential technical skills include proficiency with Segment CDP, Google Tag Manager (especially server-side configurations), mobile app tracking (GA4 Firebase, Mixpanel), web tracking for SPAs, basic JavaScript, and understanding of server-side event delivery via REST API. Familiarity with TypeScript and unit testing is also beneficial.
- Does EPAM Systems offer opportunities for professional growth for a Digital Marketing Engineer?
- Yes, EPAM offers a continuous learning culture with personalized career development plans, internal training, mentorship, sponsored certifications, and LinkedIn courses. You can grow in engineering or managerial directions, becoming a specialist, Solution Architect, or Project/Delivery Manager.
- What is the work arrangement for the Digital Marketing Engineer position at EPAM in Barcelona?
- The job description mentions collaborating 'in Barcelona,' suggesting an on-site or hybrid arrangement in Barcelona. EPAM also has a strong remote presence across Spain, so a hybrid or remote option might be possible depending on the specific client and project needs.
- How does EPAM Systems support work-life balance for its employees?
- EPAM emphasizes work-life balance with flexible work options, 24 working days of annual leave, and paid time off for public holidays. This allows employees to enjoy more personal time.
- What are the benefits offered to a Digital Marketing Engineer at EPAM Systems?
- EPAM offers a comprehensive benefits package including private health insurance, EPAM Employees Stock Purchase Plan, 100% paid sick leave, a referral program, professional certifications, and language courses.
- Can I apply for a Digital Marketing Engineer role at EPAM Systems if I have experience with Adobe Analytics?
- Yes, experience with complex web tracking tools like Adobe Analytics is considered valuable, especially when implemented via server-side GTM, as mentioned in the requirements for the Digital Marketing Engineer position.