VP Social Media Marketing

About Empower

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment and fluid career paths, not only encouraging but celebrating internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

About the Role

As a Vice President, Social Media Marketing, you will lead Empower’s enterprise social media strategy to strengthen brand reputation, grow engagement, and drive full-funnel performance. You’ll shape how Empower shows up across social channels through clear storytelling, timely engagement, and audience-first content. As a player-coach, you’ll balance hands-on leadership with strategic direction while partnering closely with Brand, Executive Communications, and business leaders. This role matters because it connects our mission, our leaders, and our products to the audiences we serve.

What You Will Do

• Set and execute an enterprise social media strategy aligned to brand and business priorities
• Lead content, engagement, and performance across LinkedIn, X, Facebook, Instagram, and YouTube
• Own social strategy and content for the CEO and select senior executives
• Develop channel-specific content including video, financial shorts, thought leadership, and research-driven assets
• Build and scale influencer programs that support brand and growth objectives
• Oversee social listening, community engagement, and rapid-response protocols
• Partner with Brand, Marketing, HR, Legal/Compliance, and business teams to align organic and paid efforts
• Adapt cross-channel content to optimize performance by platform
• Use analytics and insights to guide decisions, test new approaches, and improve results
• Lead, develop, and inspire a high-performing social media team and agency partners

What You Will Bring

• 10+ years of experience leading social media strategy and execution
• Proven experience building and managing influencer programs
• 7+ years leading large-scale promotional or brand programs
• Experience working in regulated corporate or agency environments
• Strong people leadership skills, including executive partnership
• Ability to balance creative storytelling with business outcomes
• Solid project management and strategic planning skills
• Strong analytical skills with experience using social analytics tools
• Ability to prioritize and perform in fast-moving, high-pressure moments
• Clear, confident communication and presentation skills

What Will Set You Apart

• Financial services or similarly regulated industry experience
• Experience leading executive and corporate reputation social strategies
• Background in rapid-response and issues-based social engagement
• Deep understanding of social platform algorithms and emerging formats
• Experience integrating social into full-funnel marketing strategies
• Strong influencer governance and brand safety practices
• Comfort testing new tools, trends, and content models
• Track record of building distinctive, recognizable brand voice on social

What We Offer You

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range: $151,800.00 - $220,050.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Empower is an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. Empower is a drug-free workplace.

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Key skills/competency

• Social Media Strategy
• Content Marketing
• Influencer Programs
• Executive Communications
• Brand Reputation Management
• Social Listening
• Digital Marketing
• Analytics & Insights
• Team Leadership
• Regulated Environments