
Senior Manager, Demand Generation
Employ · United States
- Hybrid
- Full-time
- $140,000 / year
- United States
Tailored resume — keyword-matched to this role.
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Job highlights
- Lead integrated demand generation strategy for Employ's brands.
- Develop ABM, segment, partner, and event campaigns.
- Drive pipeline and revenue growth through marketing efforts.
- Align marketing and sales for cohesive go-to-market.
- Lead and develop a high-impact demand generation team.
About the role
About Employ
Employ is transforming how hiring gets done. With our three ATS solutions - Jobvite, Lever, and JazzHR - plus cutting-edge AI Companions, we free recruiters from admin work and give them more time for what matters: connecting with people. More than 23,000 global customers rely on Employ to make millions of candidate connections each year, helping them hire smarter, faster, and at scale. From growing startups to the world’s most recognized brands, we’re redefining what’s possible in talent acquisition. We’re a fast-moving, remote-first team of builders and innovators who live our people-first philosophy every day. We back it up with flexible work scheduling and paid time off, comprehensive benefits, and career development opportunities that help you thrive. At Employ, you won’t just grow your career - you’ll help millions of others grow theirs. Come join our team where we have each other’s backs, champion our customers, hold ourselves accountable, and shape what’s next in talent acquisition.Candidate Safety Notice
Please note, Employ takes candidate safety seriously. Employ recruiters and employees communicate only via official @employinc.com email addresses. We will never request payment or personal financial information during the hiring process. If you receive suspicious outreach claiming to be from Employ, please report it to [email protected]About The Team
The Demand Generation team sits at the center of Employ’s growth strategy, partnering closely with Sales, Product Marketing, Brand, Content, Lifecycle Marketing, and Web teams to drive pipeline and revenue. This is a highly collaborative, results-oriented group focused on delivering integrated go-to-market programs that create meaningful business impact. As part of the broader Growth organization, this small, but mighty team is empowered to test, learn, and scale innovative programs across Employ’s portfolio of hiring solutions.About The Role
We’re hiring a Senior Manager, Demand Generation to lead and scale Employ’s integrated demand generation strategy across Lever, JazzHR, and Jobvite. Reporting to the VP, Growth, this role will own the development and execution of strategic, multi-channel campaigns that drive pipeline, with a focus on ABM, segment-based programs, partner marketing, and events (virtual and in-person). You will lead a small but high-impact team and play a central role in connecting marketing and sales to deliver cohesive, high-performing go-to-market efforts.What You'll Do
- Integrated Demand Strategy: Own the strategy and execution of integrated campaigns across key segments, aligning messaging, channels, and tactics to drive pipeline.
- ABM & Segment Programs: Develop and scale account-based and segment-focused programs that target priority audiences with tailored, high-impact experiences.
- Partner Marketing: Build and execute joint marketing programs with strategic partners to expand reach and drive qualified pipeline.
- Events (Virtual & Field): Own the strategy and execution of webinars, field events, and industry tradeshows, ensuring they drive measurable engagement and pipeline.
- Sales Alignment & Pipeline Ownership: Own the end-to-end handoff from marketing to sales, including alignment on targets, follow-up strategy, and enablement needed to convert pipeline.
- Team Leadership: Lead and develop a nascent Demand Gen team, setting priorities, providing direction, and elevating overall performance and impact.
What You Bring
- Experience: 7–10+ years in demand generation, integrated marketing, or growth roles within B2B SaaS or tech (preference for HR industry experience).
- Integrated Campaign Expertise: Proven experience building and executing multi-channel campaigns that drive measurable pipeline.
- ABM & Segmentation: Hands-on experience with account-based marketing and segment-driven strategies.
- Event & Partner Marketing: Experience running both virtual and in-person events, as well as partner or co-marketing programs.
- Strategic & Executional Balance: Ability to think strategically while also driving execution and getting work across the finish line.
- Team Leadership: Experience managing and developing direct reports, with a focus on driving performance and accountability.
- Cross-Functional Collaboration: Strong ability to partner with Sales, Marketing, and other GTM teams.
- Data-Driven Mindset: Comfortable using data to measure success, identify opportunities, and optimize programs.
- Comfort with Ambiguity: Ability to operate in a fast-paced environment, prioritize effectively, and bring structure to evolving needs.
- Ownership & Accountability: Strong sense of ownership of outcomes, with a bias toward action and results.
- Industry Experience: Experience in HR tech, recruiting, or adjacent categories is a plus, but not required.
Compensation
$130,000 - $150,000 a year. We believe clarity builds trust, so we share the national pay range for this role: $130,000–$150,000 per year (USD base salary). This range reflects the scope of the role across the U.S. and is informed by market data, internal equity, and the responsibilities of the position. Your final offer will consider your unique skills, experience, and location. In addition to base salary, total compensation may include performance bonuses, equity, and a comprehensive benefits package. If you’d like more details about how compensation is determined or how benefits factor in, please get in touch. We’re committed to fair, transparent pay and want to make sure you have the information you need.Why You’ll Love Working Here
- Make an impact: Your work will directly shape how thousands of employees experience total rewards at Employ — ensuring programs that attract, engage, and retain top talent across the globe.
- Meaningful, mission-driven work: Join a team where operational excellence in HR directly supports Employ’s mission to improve hiring outcomes for both people and businesses.
- Remote-first culture: Work from where you’re most productive while staying connected to a collaborative, high-energy team through virtual-first rituals and regular in-person meetups.
- Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work.
- Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being.
- Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.
Equal Opportunity Employer Statement
At Employ, we believe that when people from different backgrounds and perspectives come together, amazing things happen. We’re proud to be an Equal Opportunity Employer, and we’re committed to creating an environment where everyone feels welcomed, respected, and able to thrive. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe that when people feel they belong, they can do their best work and we want every member of our team to feel that sense of belonging. If you need accommodation at any stage of the hiring process, please reach out. We’ll be glad to support you.Recruitment Fraud Notice
Employ takes candidate safety seriously. Please be aware that Employ recruiters and interviewers will only communicate with candidates using official email addresses ending in @employinc.com. We will never ask for payment, banking information, or personal financial details at any stage of the hiring process, and we do not conduct interviews via messaging apps or social media platforms. If you receive communication that appears suspicious or claims to represent Employ but does not come from an @employinc.com email address, do not respond or continue engaging with the sender. Please report the message to [email protected] We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.Key skills/competency
- Senior Manager, Demand Generation
- Demand Generation Strategy
- Integrated Marketing Campaigns
- Account-Based Marketing (ABM)
- Segment Marketing
- Partner Marketing
- Event Marketing
- Sales Alignment
- Team Leadership
- B2B SaaS Marketing
Skills & topics
- Demand Generation
- Marketing Manager
- B2B SaaS
- Account-Based Marketing
- Integrated Marketing
- Pipeline Generation
- Growth Marketing
- Marketing Strategy
- Team Leadership
- SaaS
How to get hired
- Tailor your resume: Highlight your B2B SaaS demand generation, ABM, and team leadership experience, using keywords from the job description.
- Showcase campaign success: Quantify your achievements with specific metrics on pipeline generation, ROI, and event impact in your application.
- Demonstrate strategic thinking: Prepare examples of how you've developed and executed multi-channel integrated campaigns and scaled programs.
- Highlight leadership skills: Be ready to discuss your experience managing and developing direct reports and fostering cross-functional collaboration.
- Research Employ's growth: Understand their ATS solutions and how your demand generation strategies can contribute to their mission and customer acquisition.
Technical preparation
Master marketing automation platforms (e.g., HubSpot, Marketo).,Develop proficiency in CRM systems (e.g., Salesforce).,Analyze campaign performance data thoroughly.,Understand ABM tools and segmentation strategies.
Behavioral questions
How do you drive accountability in a team?,Describe a complex campaign you led.,How do you handle ambiguity and prioritize?,How do you build cross-functional partnerships?
Frequently asked questions
- What is the typical career path for a Senior Manager, Demand Generation at Employ?
- While specific paths vary, a Senior Manager, Demand Generation at Employ often progresses to roles like Director of Growth or VP of Marketing. Your experience in leading integrated strategies, ABM, and team development provides a strong foundation for broader leadership responsibilities within a growing SaaS company like Employ.
- How does Employ's remote-first culture impact the Senior Manager, Demand Generation role?
- Employ's remote-first culture means this Senior Manager, Demand Generation role offers flexibility in work location. You'll collaborate with a distributed team, utilizing virtual communication tools and participating in virtual rituals, with opportunities for occasional in-person meetups to foster team connection and strategy alignment.
- What are the key performance indicators (KPIs) for a Senior Manager, Demand Generation at Employ?
- Key performance indicators for this role likely include marketing-qualified leads (MQLs), sales-qualified leads (SQLs), pipeline generated, customer acquisition cost (CAC), campaign ROI, and the effectiveness of ABM and segment-based programs. You'll also be measured on team performance and development.
- How does Employ leverage AI in its hiring process for roles like Senior Manager, Demand Generation?
- Employ may use AI tools to assist in reviewing applications and resumes for roles like Senior Manager, Demand Generation. These tools help our recruitment team by analyzing data and providing insights, but the final hiring decisions are always made by human recruiters and hiring managers.
- What kind of support can I expect for professional development as a Senior Manager, Demand Generation at Employ?
- Employ offers learning and development programs, including access to training, mentorship, and resources to grow your skills. For a Senior Manager, Demand Generation, this could include advanced training in marketing automation, ABM strategies, leadership development, and industry-specific knowledge.
- How does Employ ensure fairness in its compensation for a Senior Manager, Demand Generation role?
- Employ provides a national pay range ($130,000–$150,000 USD base salary) for the Senior Manager, Demand Generation role and bases final offers on unique skills, experience, and location. They are committed to transparent pay, with total compensation potentially including bonuses and equity.
- What is the expected level of collaboration between the Demand Generation team and the Sales team at Employ?
- Collaboration between Demand Generation and Sales is crucial at Employ. The Senior Manager, Demand Generation role specifically focuses on owning the end-to-end handoff, aligning on targets, and ensuring enablement to convert pipeline, indicating a very close and integrated working relationship.