Social Media Specialist

About Empire State Realty Trust

Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of December 31, 2025, ESRT’s portfolio is comprised of approximately 7.9 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook , Instagram , TikTok , X and LinkedIn .

The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.

Position Summary

The Social Media Specialist will play a pivotal role in ESRT’s digital presence through social media storytelling across real estate/leasing, corporate news, events, ESG initiatives, and other brand priorities. Reporting directly to the Social Media Strategist this position supports ESRT’s identity as a NYC-focused REIT and proud owner of the iconic Empire State Building. This role owns day-to-day publishing execution, manages content calendar workflows, partners closely with internal stakeholders to develop platform-native content, and delivers reporting and insights to improve channel performance over time.

Responsibilities

CORPORATE SOCIAL CONTENT & PUBLISHING:

• Own day-to-day publishing across ESRT social channels, including copy development, asset selection, link creation, scheduling, and quality assurance
• Maintain the ESRT publishing calendar and ensure content is delivered on time and aligned with brand priorities
• Translate corporate initiatives into platform-native content across LinkedIn

Stakeholder Collaboration

• Partner with leasing, marketing, ESG, and corporate communications teams to develop social content that supports business initiatives and brand visibility
• Coordinate approvals, timelines, and content inputs from internal stakeholders
• Ensure all social content reflects ESRT’s corporate voice, brand standards, and messaging priorities

Campaign & Initiative Support

• Support social execution for corporate campaigns, leasing announcements, leadership appearances, events, and major company milestones
• Translate campaign objectives into social publishing plans and editorial content

Performance Reporting & Insights

• Monitor performance across ESRT social channels and identify opportunities to improve engagement and reach
• Prepare monthly and quarterly reports highlighting key trends, performance insights, and content recommendations
• Provide feedback to inform future content development and editorial priorities

Platform Optimization

• Maintain up-to-date knowledge of LinkedIn and Instagram platform best practices
• Recommend enhancements to improve performance, audience growth, and visibility with key audiences including brokers, tenants, and investors

Operational Support

• Maintain accuracy of public-facing information across social platforms when updates are required
• Support other social media initiatives as directed to advance team and organizational goals

What Success Looks Like

• Brand Alignment: Establish clear and consistent brand message across all ESRT social media platforms as well as with influencer visits to the Observatory
• Strategic Content Calendar: Develop a robust content calendar that reflects marketing goals and ensures timely execution
• Engagement Growth: Achieve measurable increases in social media engagement metrics, including followers, likes, shares, and overall reach
• Innovative Campaigns: Create social media series that resonate with business partners, such as brokers and tenants, that drives deeper engagement
• Influencer Relationships: Build and maintain strong relationships with influencers and brand partners, that result in successful collaborations and increased visibility
• Accuracy and Credibility: Ensure all public information is accurate, maintaining audience trust and brand credibility
• Creative Content: Deliver innovative content that strengthens brand recognition and resonates with the target audience
• Budget Efficiency: Effectively manage the influencer relations and social media budget to maximize ROI and drive sustainable growth

Required Skills / Abilities

• Detail-oriented and results-driven with the ability to work in a fast-paced environment
• Ability to handle multiple tasks simultaneously
• Strong written and verbal communication skills
• Ability to interact with all levels of personnel
• Identify opportunities to responsibly incorporate AI-enabled tools into social media workflows to improve efficiency, insight generation, and content development while maintaining brand quality, accuracy, and editorial oversight

Education & Experience

• 2-4 years of experience in social media & digital marketing
• Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Reddit, LinkedIn, and TikTok is required
• Bachelor's degree in related field

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

What You Can Expect

At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -

• Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
• Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
• Dependable – you take a strong sense of ownership and accountability over your work
• Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
• Curious – you consistently look for new ways to work smarter, not just harder
• Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
• Positive – you possess a service-oriented attitude with excellent follow through

Benefits

• Competitive base salary and bonus
• Health/Dental/Vision insurance
• Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
• Voluntary Enhanced LTD Program
• Voluntary Hospital, Accident, and Cancer Programs
• 401(k) with 100% match up to 5%
• Paid parental leave
• Pre-tax transit accounts
• Employee Assistance Program for emotional, financial, and legal support

WELL-BEING

• Generous paid time off
• Flex remote work time
• Flex Summer Fridays
• Employee engagement programs
• Volunteer time off
• Continuing education
• Complimentary Empire State Building Observatory access
• Complimentary gym membership and other wellness benefits
• Employee Discount Programs

Key skills/competency

• Social Media Management
• Content Creation
• Digital Marketing
• Campaign Management
• Performance Analysis
• LinkedIn
• Instagram
• Brand Messaging
• Stakeholder Communication
• Real Estate Marketing