Growth Operations Lead
Emma of Torre.ai
Job Overview
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Job Description
About Thesis Driven
I’m helping Thesis Driven find a top candidate to join their team full-time for the role of Growth Operations Lead.
Thesis Driven's mission is: "To guide professionals through real estate’s transformation by delivering independent research, education, and data that turn change into opportunity."
About the Role
We’re hiring a Growth Operations Lead to own and scale Thesis Driven’s audience across media, courses, and data products. This is a high-leverage role at the center of the business: you will be responsible for how people discover us, how they convert, and how they stay engaged over time. You will work closely with the founders, editorial, and product teams to design and run growth systems across email, lead generation, and social channels. This role is about building repeatable, measurable growth loops using modern tools, automation, and experimentation. No real estate background required.
What You’ll Own
- Email growth and performance: Own list growth, segmentation, onboarding, and lifecycle campaigns. Maintain deliverability and data hygiene across platforms. Balance improving paid conversion with audience engagement.
- Lead generation and funnels: Design and optimize lead magnets, landing pages, and conversion flows. Partner with editorial and product to turn content into acquisition engines. Build attribution-aware funnels across products.
- Social and distribution: Work directly with founders Paul Stanton and Brad Hargreaves to create social content that engages and converts. Repurpose long-form content into high-performing distribution assets. Test new formats, platforms, and partnerships.
- Growth systems and automation: Implement and maintain modern growth and automation tooling. Build workflows across email, CRM, analytics, and payments. Reduce manual work and increase iteration speed.
- Measurement and experimentation: Define growth KPIs and dashboards. Run structured experiments and report results clearly. Translate data into decisions, not vanity metrics.
A Typical Week Might Include
- Launching and iterating on an email onboarding flow.
- Testing a new lead magnet tied to a course or data product.
- Working with founders Brad and Paul to develop new social acquisition strategies.
- Cleaning and restructuring audience data to enable better segmentation.
- Evaluating new automation or analytics tools.
- Reviewing funnel performance and prioritizing experiments.
What makes you a strong candidate
- Proficient in Lead generation, Email marketing, Data hygiene, Data analysis, CRM tools.
- Potential to develop in Growth marketing.
- Fully fluent in English.
Key skills/competency
- Lead generation
- Email marketing
- Data hygiene
- Data analysis
- CRM tools
- Growth marketing
- Audience growth
- Marketing automation
- Experimentation
- Content distribution
How to Get Hired at Emma of Torre.ai
- Research Thesis Driven's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Highlight extensive experience in lead generation, email marketing, and data analysis specifically for growth roles.
- Showcase growth strategy: Prepare concrete examples of building repeatable growth systems and driving measurable audience engagement.
- Understand their mission: Demonstrate strong alignment with Thesis Driven's goal of guiding professionals through real estate's transformation.
- Prepare for technical deep-dives: Be ready to discuss proficiency with CRM tools, marketing automation platforms, and A/B testing methodologies.
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