2 days ago
Head of Growth
EMIL - Emotion Motivation Inspiring Learning
On Site
Full Time
₪350,000
Hatzor HaGlilit, North District, Israel
Job Overview
Job TitleHead of Growth
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary₪350,000
LocationHatzor HaGlilit, North District, Israel
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Job Description
Head of Growth at EMIL - Emotion Motivation Inspiring Learning
EMIL is seeking a hands-on Head of Growth to own paid acquisition and performance for a US-focused consumer/DTC brand. This is an on-site, full-time role based in Tel Aviv, Israel, emphasizing a strategic doer who directly runs campaigns, tests creatives, and scales channels, rather than a high-level executive role. You will also manage a team of 3-4 people.
Key Responsibilities
- Lead the new brand's growth strategy from 0 to 100.
- Manage and mentor a team of 3 direct reports.
- Ensure deep involvement and understanding of performance across all campaigns.
- Collaborate closely with the Creative team to optimize campaigns.
- Work with the Retention team to develop and execute email marketing and SMS strategies.
- Utilize AI tools such as Motion Up, Add.ai, Magics, House.io, and Adge.AI.
- Extract and analyze data, demonstrating a deep understanding of performance metrics.
- Leverage data tools including Excel and Tableau for reporting and insights.
- Oversee social media strategy and execution.
- Manage CTV/TV advertising channels.
Role Requirements
- 5+ years of experience in acquisition/performance marketing.
- Strong expertise in Meta Ads, including managing large budgets and scaling experience.
- Proven track record as a truly hands-on operator, not solely focused on strategy or team management.
- Experience in B2C, B2B2C, or B2Smbs markets.
- E-commerce experience.
- Proficiency in UA management across various channels (Google, Meta, Social Media, TV).
- Management experience of at least 2-3 people, including TL positions.
- Passion for campaigns and ability to lead hands-on in the initial stages.
- Strong understanding of data and numbers, combined with high creative abilities.
- Experience in the US market, requiring fluent English (native speaker is an advantage).
- Significant advantage for experience in TV or CTV advertising.
Nice to Have
- Consumer/ecommerce/DTC background.
- Direct experience marketing to the US market.
Key Skills/Competency
- Paid Acquisition
- Performance Marketing
- Meta Ads
- E-commerce
- Data Analysis
- Team Leadership
- Growth Strategy
- US Market
- AI Tools (Motion Up, Add.ai, Magics, House.io, Adge.AI)
- CTV/TV Advertising
How to Get Hired at EMIL - Emotion Motivation Inspiring Learning
- Research EMIL's mission: Understand their focus on Emotion Motivation Inspiring Learning and their target US consumer market.
- Tailor your resume: Highlight extensive Meta Ads expertise, large budget management, and e-commerce growth achievements specific to B2C or DTC.
- Showcase hands-on impact: Provide concrete examples of how you personally scaled acquisition channels and leveraged data for performance optimization.
- Prepare for technical discussions: Be ready to detail your experience with AI tools, UA management (Google, Meta, Social, TV), and data analysis using Excel/Tableau.
- Emphasize US market experience: Demonstrate fluent English and a deep understanding of US consumer behavior and marketing strategies.
Frequently Asked Questions
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01What level of Meta Ads expertise is required for the Head of Growth role at EMIL?
02How hands-on is the Head of Growth role at EMIL?
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