Field Marketing Manager - United States Remote
Ellucian · United States
- Hybrid
- Full-time
- $100,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Drive demand generation for Northeast/Southeast U.S. regions.
- Develop integrated field marketing programs.
- Partner with sales and marketing teams remotely.
- Measure program impact and drive ROI.
- Utilize B2B marketing, ABM, and data analysis.
About the role
About Ellucian
Ellucian powers innovation for higher education, partnering with approximately 3,000 customers across 50 countries, serving more than 21 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.
About The Opportunity
As the Field Marketing Manager, you will partner closely with regional sales and cross-functional marketing teams to develop, execute, and report on integrated field marketing programs aligned to support demand generation and deal acceleration for states within the Northeast and Southeast U.S. regions. This position requires a unique blend of modern B2B marketing experience, creativity, sales, and an analytical mindset. Strong candidates will have shown an ability to identify and act on opportunities to improve operations, communications, and team collaboration. Essential to the role is an ability to seek out and report on program impact, while also building partnerships and alignment with sales and cross-functional marketing teams who operate in a remote team environment.
Where You Will Make an Impact
- Partner with sales leadership and regional sales teams (and leverage prior field marketing or sales experience) to bring awareness and alignment of global campaigns and marketing priorities.
- Demonstrate strong demand generation experience by designing and executing programs that drive net new leads, pipeline creation, and pipeline acceleration.
- Represent the voice of sales back to the marketing organization and identify, then close, operational gaps to help meet sales goals.
- Serve as the connective tissue between sales teams and marketing, representing the greater global marketing organization to ensure alignment and transparency.
- Drive fully integrated programs that span marketing vehicles, which may include social, email, event, digital, and more.
- Measure and communicate the impact of regional programs as it relates to campaign performance, conversion to qualified leads, pipeline generation, and velocity.
- Gain marketing and sales alignment through development and execution of the region's yearly strategic vision, including budgeting and marketing cadence/activities.
- Leverage Account-Based Marketing (ABM) strategies to target and influence priority accounts in partnership with sales.
- Champion marketing innovation by piloting new tactics, hybrid/virtual experiences, and creative partnerships to differentiate the brand in the field.
- Continuously optimize programs using data and insights to improve ROI, conversion rates, and stakeholder satisfaction.
What You Will Bring
- 5+ years of field, event, sales, business development, or demand generation experience working in B2B organizations with a successful track record of partnering with sales and collaborating with cross-functional marketing teams to plan, execute, follow up, and measure regional programs; SaaS or higher ed preferred.
- Ability to forecast, measure, analyze, and report on the impact of regional demand programs in terms of KPIs aligned to sales models.
- Experience in designing integrated regional programs that include multichannel tactics such as marketing email automation, paid media, events, webinars, etc.
- Proven ability to manage ABM programs and targeted account campaigns in collaboration with sales.
- Strong analytical and reporting skills with proficiency in using dashboards, attribution models, and ROI analysis to inform decisions.
- Excellent program management, calendar timeline, and budget management experience.
- Experience in Salesforce, Marketo, Tableau, and team project management tools such as Monday.com is desirable.
- Record of operational improvements that enabled scale and increased stakeholder satisfaction.
- Ability to work with agility and be empowered to take risks and try new things.
- Creativity in event concepting, experiential marketing, and localized program development.
- Exceptional cross-functional collaboration skills, including the ability to influence stakeholders and drive alignment between sales, marketing, and partners.
- Strong presentation, communication, and storytelling skills to effectively convey strategy, program results, and recommendations to senior leadership.
- Experience in the Education or Higher Education tech sector a plus.
- Track record of developing and managing strong partnerships across cross-functional teams, including sales and marketing.
What makes #Ellucianlife
- Comprehensive health coverage: medical, dental, and vision
- Flexible time off
- Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
- 401k w/ match & BrightPlan - to help you save for the future
- Parental Leave
- 5 charitable days to support the community that supports us
- Telemedicine
- Wellness
- Headspace Care (mental health)
- Wellbeats (virtual fitness classes)
- RethinkCare & Wellthy – caregiver support
- Diversity and inclusion programs which provide access to internal employee resource groups
- Employee referral bonuses to encourage the addition of great new people to the team
- We Foster a learning culture with:
- Education Assistance Program
- Professional development opportunities
- LinkedIn Learning
Key skills/competency
- Field Marketing
- Demand Generation
- B2B Marketing
- Sales Alignment
- Account-Based Marketing (ABM)
- Marketing Automation
- Data Analysis & Reporting
- Program Management
- Budget Management
- Cross-functional Collaboration
Skills & topics
- Field Marketing Manager
- Marketing
- Demand Generation
- B2B Marketing
- Sales Alignment
- Account-Based Marketing
- ABM
- Marketing Automation
- Data Analysis
- Program Management
- SaaS
- Higher Education
- Remote
How to get hired
- Tailor your resume: Highlight your B2B field marketing, demand generation, and ABM experience, emphasizing your success in partnering with sales teams and measuring program impact.
- Showcase relevant skills: Quantify your achievements in areas like lead generation, pipeline acceleration, budget management, and cross-functional collaboration, using keywords from the job description.
- Craft a compelling cover letter: Express your understanding of the higher education tech sector and Ellucian's mission, and articulate how your skills align with driving demand in the specified regions.
- Prepare for interviews: Be ready to discuss specific examples of integrated marketing campaigns you've executed, how you've partnered with sales, and how you've used data to optimize program performance.
Technical preparation
Master B2B demand generation strategies.,Proficient in marketing automation (e.g., Marketo).,Skilled in CRM (e.g., Salesforce) for reporting.,Develop data-driven campaign analysis skills.
Behavioral questions
Describe a successful sales-marketing partnership.,How do you drive demand in a region?,How do you measure marketing program impact?,Share an example of innovative marketing execution.
Frequently asked questions
- What are the key responsibilities of a Field Marketing Manager at Ellucian?
- As a Field Marketing Manager at Ellucian, your key responsibilities include partnering with regional sales teams to develop and execute integrated field marketing programs, driving demand generation, accelerating deals, and reporting on program impact. You'll also serve as a liaison between sales and marketing, championing marketing innovation, and leveraging Account-Based Marketing (ABM) strategies.
- What experience is required for the Field Marketing Manager role at Ellucian?
- Ellucian requires at least 5 years of experience in field, event, sales, business development, or demand generation within B2B organizations. Successful candidates will have a proven track record of partnering with sales, collaborating with cross-functional marketing teams, and measuring program impact. Experience in SaaS or higher education is preferred.
- What tools and technologies are commonly used by Ellucian's Field Marketing Managers?
- While not strictly required, experience with Salesforce, Marketo, and Tableau is desirable. Proficiency in team project management tools like Monday.com is also beneficial. Strong analytical skills and experience with dashboards and attribution models are crucial for reporting on program performance.
- How does Ellucian support the professional development of its Field Marketing Managers?
- Ellucian fosters a learning culture with an Education Assistance Program, professional development opportunities, and access to LinkedIn Learning. They also offer comprehensive benefits like Thrive Flex Lifestyle Accounts, helping employees invest in their learning and financial interests.
- What is the work arrangement for the Field Marketing Manager position at Ellucian?
- The Field Marketing Manager position is a remote role within the United States, focusing on supporting sales teams in the Northeast and Southeast U.S. regions. This implies a remote work environment where collaboration with teams across different locations is essential.
- How does Ellucian foster diversity and inclusion within its marketing teams?
- Ellucian is committed to diversity and inclusion, providing access to internal employee resource groups. They actively encourage the addition of great new people to the team through initiatives like employee referral bonuses and fostering an inclusive culture.
- What kind of impact can a Field Marketing Manager have at Ellucian?