Summer Intern, Lifecycle Marketing

About The Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary

e.l.f. Cosmetics is seeking a Summer Intern, Lifecycle Marketing to support the execution of lifecycle campaigns across email, SMS, and push messaging. In this role, you’ll assist with campaign preparation, organization, QA support, and cross-functional coordination to help ensure lifecycle initiatives launch smoothly and on time. This is a hands-on opportunity to gain exposure to CRM and lifecycle marketing within a fast-paced consumer brand environment.

Responsibilities:

• Support lifecycle marketing campaigns across email, SMS, and push messaging
• Prepare and organize campaign inputs, including creative assets, copy, links, and audience details
• Maintain trackers and documentation for active lifecycle initiatives
• Assist with QA by reviewing test sends, links, and personalization fields
• Track feedback and follow up on updates with CRM development and creative teams
• Support handoffs between lifecycle, creative, loyalty, and development partners
• Assist with meeting notes, status updates, and ad hoc team needs as they arise

Requirements:

• Must be a rising junior or senior at the time of the internship
• Must be available for the full internship period: June 1st - August 21st
• Available for in-office work at least three days per week
• Currently pursuing a degree in Marketing, Business, Communications, or a related field
• Strong organizational skills and attention to detail
• Comfortable managing multiple tasks in a fast-paced environment
• Clear written communication skills
• Dependable, proactive, and eager to learn
• Interest in lifecycle marketing, CRM, or consumer brands
• Passion for beauty and skincare

Business Rationale:

This summer, the e.l.f.tern will support active lifecycle marketing campaigns across email, SMS, and app messaging. Their focus will be on campaign preparation, organization, QA support, and cross-functional coordination for ongoing lifecycle initiatives, including personalized and loyalty-driven campaigns. The role will help ensure campaigns are launch-ready by organizing inputs, maintaining documentation, and supporting execution workflows during a high-volume period.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Key skills/competency

• Lifecycle Marketing
• CRM
• Email Marketing
• SMS Marketing
• Push Messaging
• Campaign Management
• Marketing Operations
• Cross-functional Collaboration
• Retail Marketing
• Beauty Industry