Manager, AI Search & SEO @ E.L.F. BEAUTY
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About the Company
e.l.f. Beauty, Inc. is committed to clean, cruelty free beauty at an incredible value. With an ever-expanding multi-brand portfolio and extraordinary business performance, e.l.f. Beauty has grown to become the #2 mass cosmetics brand in the US with 26 consecutive quarters of sales growth.
The company offers competitive pay and benefits, bonus eligibility, equity, flexible time off, year-round half-day Fridays, and a hybrid work environment.
Position Summary
e.l.f. Beauty is seeking a Manager, AI Search & SEO to serve as the resident GEO/AEO AI Search expert. In this role, you will blend traditional SEO methods with pioneering AI and LLM-driven strategies to enhance brand visibility and digital marketing performance.
Responsibilities
- AI-Driven Search & LLM Optimization: Lead AI search technology initiatives including GEO, AEO, LLM integration and ASO strategies.
- User Experience & Conversion: Optimize SEO as an extension of UX for improved discoverability and conversion.
- Measurement & Reporting: Track rankings, traffic, Core Web Vitals and report on emerging AI search KPIs.
- Collaboration & Thought Leadership: Partner with cross-functional teams and develop training and best practices.
- Technical SEO Excellence: Conduct audits and optimize technical aspects including site crawlability and structured data.
Qualifications
4–6 years of experience in SEO, AI-driven search, or digital optimization with expertise in technical SEO, GEO, AEO, and ASO. Proficiency in modern web tech, analytics tools and the ability to communicate with both technical and non-technical teams is essential. A Bachelor’s degree in Marketing, Computer Science, Data Science, or a related field is required.
Key skills/competency
SEO, AI Search, GEO, AEO, ASO, Technical SEO, Digital Marketing, Data Analytics, Web Performance, Cross-functional Collaboration.
How to Get Hired at E.L.F. BEAUTY
🎯 Tips for Getting Hired
- Research E.L.F. BEAUTY culture: Study mission, recent news, and employee reviews.
- Customize your resume: Highlight AI and SEO expertise specifically.
- Showcase technical skills: Emphasize experience with SEO tools and coding.
- Prepare for cross-team questions: Demonstrate collaboration and strategic impact.