Marketing Manager

Marketing Manager at Elevate Recruitment

We are seeking an experienced Advertising and Promotions Manager to support the development and training of AI-driven advertising solutions. This remote role combines hands-on campaign strategy expertise with the opportunity to refine and guide AI models to reflect modern advertising standards, creative strategy, and performance optimization practices.

This position is ideal for a marketing professional who thrives at the intersection of creativity, analytics, and emerging technology.

Key Responsibilities

• Plan, direct, and coordinate advertising strategies and promotional campaigns across multiple channels.
• Develop and refine advertising copy, scripts, layouts, and multimedia content to ensure brand consistency and strategic alignment.
• Translate real-world campaign strategy and execution processes into structured inputs for AI model training.
• Review and evaluate AI-generated advertising outputs for strategic accuracy, messaging quality, and compliance with best practices.
• Collaborate with cross-functional teams including sales, creative, media, and analytics to ensure campaign effectiveness.
• Analyze performance metrics and campaign data to inform optimization strategies and improve AI training datasets.
• Document campaign workflows and decision-making frameworks to support AI model enhancement.
• Stay current with trends in digital advertising, automation, and AI-powered marketing tools.

Required Skills and Qualifications

• Proven experience in advertising, promotions management, or a related marketing leadership role.
• Strong background in advertising strategy and multi-channel campaign management.
• Proficiency with digital advertising platforms and campaign analytics tools.
• Excellent written and verbal communication skills, including strong copywriting abilities.
• Demonstrated project management skills with the ability to manage multiple campaigns simultaneously.
• Analytical mindset with experience in performance reporting and optimization.
• Comfortable working independently in a fully remote environment.
• Strong collaboration skills across creative, technical, and business teams.

Preferred Qualifications

• Experience contributing to AI model training, marketing automation, or data annotation initiatives.
• Background in mentoring, training, or leading marketing teams.
• Familiarity with advertising regulations, compliance standards, and brand governance frameworks.
• Experience working with cross-functional technology teams on digital transformation initiatives.

Key skills/competency

• Advertising Strategy
• Promotions Management
• AI Model Training
• Digital Advertising Platforms
• Campaign Analytics
• Copywriting
• Project Management
• Performance Optimization
• Marketing Automation
• Cross-functional Collaboration