Marketing Manager Growth B2C und B2B

Overview

Elektrovorteil is expanding its market leadership in electromobility and CO2 incentives. We are seeking a Marketing Manager Growth B2C und B2B to own our marketing roadmap with a focus on scalable growth across B2C and B2B segments.

Responsibilities

• Develop and manage the marketing strategy for both B2C and B2B.
• Oversee performance channels including SEO, SEA, Affiliate, Email, and SMM.
• Advance the brand through positioning, messaging, and differentiation.
• Optimize the user journey and conversion across the entire funnel.
• Analyze KPIs to derive clear action steps.
• Align marketing actions with business metrics like CAC, CLV, and ROI.
• Identify new business opportunities and contribute to offer structuring.
• Collaborate closely with Product, Sales, and Management teams.

Qualifications

• Several years experience in performance and growth marketing.
• Proven record of scaling digital business models quickly.
• Strong budget management and KPI oversight.
• Excellent prioritization and execution skills.
• Strategic thinker with exceptional operational execution.
• Experience in affiliate development and partner management.
• Deep understanding of user experience and conversion optimization.
• Ability to think in terms of business cases and growth scenarios.

Benefits

• High impact role with proximity to key decision-makers.
• Broad exposure to all company functions.
• Steep learning curve in a competitive market.
• Significant autonomy, responsibility, and short decision cycles.
• Performance-based remuneration with clear expectations.
• Flexible working hours and fully remote work.
• Regular workations to meet the team live.

Key skills/competency

• Marketing Strategy
• Growth
• Performance Marketing
• SEO
• Brand Development
• Conversion Optimization
• Analytics
• Business Case
• User Experience
• Affiliate Management