Sr. Media Analyst
Electronic Arts (EA) · Austin, TX
- On site
- Full-time
- $106,000 / year
- Austin, TX
Job highlights
- Analyze paid media campaigns for lifestyle titles.
- Develop media measurement frameworks and learning agendas.
- Extract insights from performance data and reports.
- Collaborate with marketing partners and analytics teams.
- Champion paid media effectiveness measurement improvements.
About the role
About Electronic Arts
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.Role Overview
The Sr. Media Analyst, Integrated Channel Intelligence role is an important role within our Fan Intelligence organization, which is part of EA's broader Experiences organization. The future of entertainment is interactive, and our Experiences team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. The Integrated Channel Intelligence team provides insights and measurement on paid media campaigns. As a collective, this team increases adoption of new adtech, surfaces high value audiences and optimization opportunities, produces strategic insights, and guides innovation in measurement solutions. You will report into the Measurement & Insights Manager. If you are near an EA office in Austin, Kirkland, or Vancouver, you will work on a hybrid model splitting your time remote and on-site.Responsibilities
- Deliver measurement and applicable insights for paid media campaigns for EA's Lifestyle titles, like The SIMS and Skate.
- Develop media measurement frameworks that align planning goals with measurable and optimizable Indicators
- Design learning agendas and test frameworks grounded in clear, strategic hypotheses
- Analyze performance data, brand lift studies, and campaign reports to extract meaningful insights
- Translate media performance into business context with impactful recommendations for marketing partners
- Collaborate with media planning teams and marketing analytics to inform projects through data-driven insights
- Partner across the Fan Intelligence team to integrate paid media insights into broader campaign narratives
- Champion improvement in how we measure the effectiveness of our paid media campaigns against results
Qualifications
- Industry-specific skills: 3+ years of experience in digital marketing at a multi-franchise global brand
- Familiarity with marketing and media mix models (e.g., MMM, MTA)
- Experience with paid media measurements
- Experience with measurement strategies across full-funnel media campaigns
- Job-specific skills: Experience uncovering insights and creating compelling narratives using data
- Proficient in Microsoft Excel, including pivot table manipulation
- Experience creating and delivering PowerPoint presentations
- Experience managing project deliverables with accountability
Compensation And Benefits
Pay Transparency - North America The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES- British Columbia (depending on location e.g. Vancouver vs. Victoria) *$77,700 - $107,900 CAD
- Washington (depending on location e.g. Seattle vs. Spokane) *$82,200 - $106,400 USD
Key skills/competency
- Media Measurement
- Paid Media Analysis
- Digital Marketing
- Marketing Analytics
- Data Analysis
- Excel Proficiency
- PowerPoint Presentations
- Campaign Optimization
- Marketing Mix Modeling
- Full-funnel Measurement
Skills & topics
- Media Analyst
- Digital Marketing
- Paid Media
- Marketing Analytics
- Data Analysis
- Measurement
- MMM
- MTA
- Campaign Optimization
- Excel
How to get hired
- Tailor your resume: Highlight your 3+ years of digital marketing experience with global brands and proficiency in media measurement models like MMM and MTA.
- Showcase analytical skills: Emphasize your ability to uncover insights, create data-driven narratives, and use Excel for complex data manipulation.
- Demonstrate presentation experience: Include examples of creating and delivering impactful PowerPoint presentations to marketing partners.
- Understand EA's culture: Research EA's commitment to player experiences, community building, and their values of adaptability and curiosity.
Technical preparation
Master Excel pivot tables for data analysis.,Practice MMM and MTA model concepts.,Develop campaign measurement framework examples.,Prepare data storytelling for presentations.
Behavioral questions
Describe a time you translated data into insights.,How do you collaborate with marketing partners?,Tell me about a complex project you managed.,How do you champion improvements in measurement?
Frequently asked questions
- What is the application process for a Sr. Media Analyst at Electronic Arts?
- The application process for a Sr. Media Analyst at Electronic Arts typically involves submitting your resume and cover letter, followed by interviews with the hiring team. Be prepared to discuss your experience in digital marketing, media measurement, and data analysis. Highlight your familiarity with marketing and media mix models (MMM, MTA) and your ability to translate performance data into actionable insights.
- What are the key responsibilities of a Sr. Media Analyst at EA?
- As a Sr. Media Analyst at EA, your key responsibilities will include delivering measurement insights for paid media campaigns, developing media measurement frameworks, designing learning agendas, analyzing performance data, and translating media performance into business recommendations. You will also collaborate with media planning and marketing analytics teams, and champion improvements in paid media effectiveness measurement.
- What skills are most important for a Sr. Media Analyst at Electronic Arts?
- The most important skills for a Sr. Media Analyst at Electronic Arts include 3+ years of digital marketing experience, familiarity with marketing and media mix models (MMM, MTA), experience with paid media measurements, and full-funnel campaign strategies. Strong analytical skills, proficiency in Microsoft Excel (including pivot tables), and experience creating PowerPoint presentations are also crucial.
- What is the work arrangement for this Sr. Media Analyst role at EA?
- This Sr. Media Analyst role at Electronic Arts follows a hybrid work arrangement. If you are located near an EA office in Austin, Kirkland, or Vancouver, you will split your time between remote work and working on-site at the office.
- What is the salary range for a Sr. Media Analyst in Washington?
- The salary range for a Sr. Media Analyst in Washington (US) is between $82,200 and $106,400 USD. This is a good faith estimate, and the final pay will be determined by various factors including your qualifications, experience, and geographic location within the state.
- What benefits does EA offer to employees in Canada?
- EA offers Canadian employees a comprehensive benefits package including vacation (starting at 3 weeks per year), 10 days of sick time annually, paid top-up for parental leave, extended health/dental/vision coverage, life insurance, disability insurance, and a retirement plan. Certain roles may also be eligible for bonus and equity.