Senior Analyst, Creative Analytics
Electronic Arts (EA) · Austin, TX
- On site
- Full-time
- CA$129,200 / year
- Austin, TX
Job highlights
- Lead creative analytics initiatives for marketing strategy.
- Analyze player, media, and social datasets.
- Evaluate creative content effectiveness.
- Build dashboards and measurement frameworks.
- Synthesize data into actionable insights.
About the role
Senior Analyst, Creative Analytics
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Senior Analyst, Creative Analytics
Workplace Type: Hybrid (Vancouver or Austin)
Reporting Line: Director, Franchise Marketing Analytics
Studio/Department Blurb
The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on business operations, fan intelligence, and technology solutions. Within this group, the Fan Intelligence team delivers insights that deepen understanding of player behavior, audience trends, and engagement across EA’s portfolio. We partner with franchise and marketing teams to connect audience insights with content and creative performance.
Impact
You will lead creative analytics initiatives that connect fan behavior with content performance, shaping marketing strategy and improving creative effectiveness across franchises.
Responsibilities
- Lead analysis across player, media, and social datasets
- Evaluate creative effectiveness across trailers, campaigns, and creators
- Build scalable dashboards and creative measurement frameworks
- Synthesize audience and content data into actionable insights
- Guide partners on content strategy, budgets, and asset planning
- Embed analytics into creative and campaign workflows
Required Qualifications
- Bachelor’s degree in STEM, economics, or related field
- 5+ years of analytics experience in marketing, media, or product analytics
- Advanced SQL skills across multiple data sources
- Experience with statistical modeling (regression, experimentation)
- Experience using R or Python for modeling and analysis
Core Skills And Experience
- Experience analyzing creative or marketing performance
- Advanced data visualization and dashboard design
- Experience with media measurement or experimentation frameworks
- Experience influencing decisions through data
- Experience working with global, cross-functional teams
Pay Transparency - North America
Compensation And Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
- British Columbia (depending on location e.g. Vancouver vs. Victoria) *$92,900 - $129,200 CAD
Pay is just one part of the overall compensation at EA.
For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Key skills/competency
- Creative Analytics
- Marketing Analytics
- SQL
- Statistical Modeling
- R or Python
- Data Visualization
- Dashboard Design
- Media Measurement
- Experimentation
- Cross-functional Collaboration
Skills & topics
- Senior Analyst
- Creative Analytics
- Marketing Analytics
- Data Analysis
- SQL
- R
- Python
- Statistical Modeling
- Dashboard Design
- Media Measurement
- Experimentation
- Hybrid
- Vancouver
- Austin
- Gaming
How to get hired
- Tailor your resume: Highlight your advanced SQL, statistical modeling (regression, experimentation), and R/Python experience. Quantify achievements in marketing analytics and creative performance evaluation.
- Showcase your portfolio: If possible, include examples of dashboards, creative measurement frameworks, or analysis reports you've developed.
- Prepare for technical questions: Brush up on SQL queries, statistical concepts, and your experience with R or Python for data analysis.
- Understand EA's culture: Research EA's games, values, and their focus on player experience and creative effectiveness.
- Network strategically: Connect with analytics professionals at EA on LinkedIn to gain insights into the team and role.
Technical preparation
Behavioral questions
Frequently asked questions
- What specific creative assets will the Senior Analyst, Creative Analytics at EA be evaluating?
- The Senior Analyst, Creative Analytics at EA will evaluate various creative assets including game trailers, marketing campaigns, and content from creators. The focus is on understanding how these elements perform with the target audience and influence player behavior.
- What are the key technical skills required for the Senior Analyst, Creative Analytics role at EA?
- Key technical skills for this role include advanced SQL for querying multiple data sources, proficiency in statistical modeling (regression, experimentation), and experience using R or Python for data analysis and modeling. Experience with data visualization and dashboard design is also crucial.
- How does EA support career growth for a Senior Analyst, Creative Analytics?
- EA fosters growth through a focus on learning and experimenting, leadership that develops potential, and empowering employees to do great work. The holistic benefits program also emphasizes career wellness, supporting professional development.
- What is the work arrangement for the Senior Analyst, Creative Analytics at Electronic Arts?
- This is a hybrid role, with options to work from either the Vancouver or Austin office. This allows for a balance between in-office collaboration and remote flexibility.
- What kind of datasets will the Senior Analyst, Creative Analytics be working with at EA?
- The role involves analyzing a variety of datasets including player data, media performance data, and social media engagement data. This comprehensive approach allows for a deep understanding of content performance and audience interaction.
- How does Electronic Arts define 'creative effectiveness' for this role?
- Creative effectiveness at EA for this role is defined by how well creative assets (trailers, campaigns, creator content) resonate with players and fans, driving engagement, and ultimately impacting marketing strategy and business objectives.
- What is the expected experience level for the Senior Analyst, Creative Analytics at EA?
- The role requires a Bachelor's degree in a STEM, economics, or related field, coupled with at least 5 years of relevant analytics experience, particularly in marketing, media, or product analytics.