Head of Design & UX, UGC
Electronic Arts (EA) · Singapore, Singapore
- On site
- Full-time
- $150,000 / year
- Singapore, Singapore
Job highlights
- Lead end-to-end experience strategy for player apps.
- Own design for mobile-first creation and discovery tools.
- Build and scale a unified design system.
- Drive creator and player engagement through UX.
- Manage and grow a multi-disciplinary design team.
About the role
Head of Design & UX at Electronic Arts (EA)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Job Summary
We are seeking a Head of Design & UX to lead the end-to-end experience strategy for player applications and creator tools at EA. This role focuses on mobile-first creation, discovery, marketplace, social, safety, and economy surfaces. The ideal candidate will deliver a coherent, high-quality experience that adapts to priority regions, increases activation and retention, drives creator success, and meets accessibility and trust standards.
Key Responsibilities
- Set the UX vision and principles across player, creator, marketplace, and safety experiences, translating strategy into roadmaps with measurable outcomes.
- Own multi-surface design across mobile and PC, ensuring responsiveness, performance, and appropriate parity across regions.
- Build and scale a unified design system with governance and documentation, enabling regional variants.
- Lead creator experience design for onboarding, templates, no-code flows, pro tools, publishing, and analytics.
- Elevate player journeys for discovery, feeds, recommendations, profiles, social interactions, and community tools with safety-by-design.
- Design economy touchpoints (storefronts, wallets, purchase flows, bundles, gifting) with monetization and payments partners.
- Institutionalize research and insights through market-by-market discovery, usability studies, and diary studies.
- Operationalize experimentation with Product/Data, defining UX success metrics and running A/B and qualitative feedback loops.
- Champion accessibility and inclusive design, setting standards for age-appropriate UX and culturalization.
- Establish Design Ops for intake, prioritization, critique cadence, quality bars, and spec/review workflows.
- Codify regional UX playbooks for localization, tone/voice, safety flows, and app-store-compliant patterns.
- Recruit, coach, and retain talent, fostering a collaborative, impact-oriented culture.
Requirements
- 10+ years in Product/UX Design for consumer platforms (UGC/games/social/media), with 5+ years leading multi-disciplinary design teams.
- Portfolio demonstrating platform-scale UX, creator/tooling design, and design-system leadership with measurable impact.
- Expertise in mobile-first design with strong cross-platform sensibilities (PC) and performance-minded execution.
- Proven experience shipping at least two of: creator tooling, content discovery/feeds, social/UGC features, marketplace/economy surfaces, or safety/identity systems.
- Strong command of research and experimentation methods, with the ability to convert insights and metrics into prioritized, region-aware roadmaps.
- Depth in accessibility, localization, and inclusive design for global audiences.
- Excellent cross-functional leadership and communication skills.
- Mandarin and English preferred; comfortable collaborating across APAC and Western markets.
- Bachelor’s degree in Design/HCI/CS or equivalent practical experience; advanced degree a plus.
About Electronic Arts
EA offers an extensive portfolio of games and experiences, with opportunities for growth and learning. We value adaptability, resilience, creativity, and curiosity. Our holistic benefits programs emphasize physical, emotional, financial, career, and community wellness.
Key skills/competency
- UX Vision and Strategy
- Design Systems
- Creator Experience Design
- Player Journey Design
- Economy Design
- User Research and Insights
- Experimentation and A/B Testing
- Accessibility and Inclusive Design
- Design Operations (DesignOps)
- Team Leadership and Coaching
Skills & topics
- Head of Design
- UX Lead
- Product Design
- User Experience
- Consumer Platforms
- Gaming
- Social Media
- Creator Tools
- Design Systems
- Mobile-First Design
- Team Leadership
- Singapore
- Hybrid
- Full-time
How to get hired
- Tailor your resume: Highlight platform-scale UX, creator tooling, and design system leadership with measurable impact.
- Showcase your portfolio: Demonstrate expertise in mobile-first design and shipping key features like creator tools or economy surfaces.
- Emphasize collaboration: Detail your experience leading cross-functional teams and communicating effectively with executives.
- Prepare for interviews: Be ready to discuss your approach to research, experimentation, accessibility, and global design challenges.
- Highlight relevant languages: Mention proficiency in Mandarin and English if applicable to your background.
Technical preparation
Master mobile-first and cross-platform design principles.,Showcase design system leadership and governance.,Demonstrate expertise in creator tooling design.,Prepare case studies on UX research and experimentation.
Behavioral questions
Describe leading a design team through ambiguity.,How do you balance global needs with regional adaptation?,Share an experience driving measurable UX impact.,How do you foster inclusive design and accessibility?
Frequently asked questions
- What is the primary focus of the Head of Design & UX role at Electronic Arts?
- The Head of Design & UX at Electronic Arts will own the end-to-end experience strategy for player applications and creator tools, focusing on mobile-first creation, discovery, marketplace, social, safety, and economy surfaces to enhance player engagement and creator success.
- What are the key responsibilities for the Head of Design & UX at EA?
- Key responsibilities include setting UX vision and principles, owning multi-surface design, building a unified design system, leading creator and player experience design, designing economy touchpoints, institutionalizing research, operationalizing experimentation, championing accessibility, establishing Design Ops, and developing regional UX playbooks.
- What experience is required for the Head of Design & UX position at Electronic Arts?
- Candidates need 10+ years in Product/UX Design for consumer platforms (games, social, media), with 5+ years leading design teams. A strong portfolio showcasing platform-scale UX, creator tooling, and design system leadership is essential. Experience with mobile-first design and shipping features like creator tools or economy surfaces is also required.
- What is the work arrangement for the Head of Design & UX role at Electronic Arts?
- The Head of Design & UX role at Electronic Arts is a hybrid position based in Singapore.
- Are Mandarin and English language skills preferred for this role at EA?
- Yes, proficiency in Mandarin and English is preferred for the Head of Design & UX position at Electronic Arts, especially for collaborating across APAC and Western markets.
- What kind of portfolio evidence is most impactful for the Head of Design & UX application at EA?
- Your portfolio should demonstrate platform-scale UX, creator/tooling design, and design-system leadership, with a clear emphasis on measurable impact on growth and quality. Specific examples of shipping creator tooling, content discovery, social features, marketplace/economy surfaces, or safety systems are highly valued.
- How does Electronic Arts support employee wellness and growth for a Head of Design & UX?
- Electronic Arts adopts a holistic approach to benefits, covering physical, emotional, financial, career, and community wellness. They offer opportunities for learning, experimentation, and growth, with benefits tailored to local needs, including healthcare, mental well-being support, retirement savings, and paid time off.