Consumer Insights Associate Researcher
Electronic Arts (EA)
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Job Description
About Electronic Arts
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
We’re looking for all the best kinds of people to make great experiences for our team members and our players. The best people want a job that inspires them, while giving them room to enjoy their lives. And we want to give them that. We celebrate diversity and inclusion by creating a place where you can come to work and be yourself.
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Job Description: Consumer Insights Associate Researcher
At Electronic Arts, we strive to inspire the world to play. On Consumer Insights, we are looking for an Associate Researcher who will provide strategic, data-driven insights that guide development and marketing for all EA franchises.
Consumer Insights is constantly in pursuit of understanding our players - their motivations for playing games and how their behaviors change alongside the ever-changing gaming market. This role within CI will support consumer research for our studios, brands, and the games they create. You’ll partner closely with our studios, brand and marketing teams, as well as fellow researchers and analysts in North America and Europe. We are looking for a researcher who is curious and can provide critical insights that have a real impact on our games, live services, and communications. You will manage research studies, analyze data, and develop deliverables that influence important marketing and development decisions.
Team Collaboration
The Consumer Insights Associate Researcher will work with:
- Our Research Center of Excellence team - a close-knit team of 10 Consumer Insights researchers and analysts focused on delivering research for all of Electronic Arts’ franchises.
- Our Consumer Insights team - a team of 20+ insights professionals focused on improving our games throughout development, marketing, and live service.
- Other members across Analytics and Research - we work together to develop a cross-functional ‘voice of the player’ that leverages other areas of expertise (e.g. data science, telemetry analytics, user experience, social listening).
- Electronic Arts’ studios and brand leadership - we partner closely with decision-makers and thought-leaders across development, marketing, publishing, and brand to inform strategies from greenlight to launch and throughout live services.
A Typical Week Might Involve...
- Analyzing data and building a story that guides product and marketing in their decision-making.
- Managing several research studies simultaneously; communicating with vendors, research partners, and internal stakeholders.
- Writing questionnaires and discussion guides that answer key business objectives.
- Supporting large custom research studies in partnership with other Consumer Insights team members.
- Presenting research reports to internal partners that influence decision making.
- Exploring new research tools that can create efficiencies or provide deeper insights.
Required Skills & Experiences
- Bachelor’s Degree or relevant experience.
- 1-3 years of relevant job experience in a market research agency or company working in areas of consumer research.
- Experience in data processing and statistical analysis (such as developing crosstabs, weighting and appending data).
- Experience using a market research survey platform (such as Qualtrics or Forsta).
- Experience summarizing complex data into insights.
- Experience with quantitative and qualitative research.
- Organized and adept at learning to work with a variety of tools and systems.
- Interested in learning more about video games.
Compensation and Benefits
The role can be based in either our Redwood City or Los Angeles offices with the option to work locally on a hybrid work model.
The ranges listed below are what Electronic Arts in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
California (depending on location e.g. Los Angeles vs. San Francisco) *$67,900 - $108,600 USD
Pay is just one part of the overall compensation at Electronic Arts.
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
Key Skills/Competency
- Consumer Research
- Market Research
- Data Analysis
- Statistical Analysis
- Qualitative Research
- Quantitative Research
- Survey Platform Proficiency
- Stakeholder Management
- Report Writing
- Gaming Industry Knowledge
How to Get Hired at Electronic Arts (EA)
- Research Electronic Arts' culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Highlight consumer research, data analysis, and gaming industry experience for Electronic Arts.
- Showcase analytical skills: Prepare examples demonstrating expertise in statistical analysis and survey platforms like Qualtrics.
- Demonstrate passion for gaming: Connect your insights experience to understanding player behavior in the video game market.
- Network strategically: Connect with current Electronic Arts Consumer Insights team members on LinkedIn for informational interviews.
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