Marketing Specialist
Electrolux Group
Job Overview
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Job Description
About Electrolux Group
By creating innovative solutions, experiences that enrich people's daily lives, and our commitment to protecting our planet, we want to be an actor that offers a pleasant and sustainable lifestyle. At Electrolux, we shape a better world. #weshapelivingforthebetter.
Bring pleasure and simplicity into our customers' daily lives.
Electrolux is one of the leading global manufacturers of home appliances, and we have been improving the lives of our customers for over 100 years. We are reinventing taste, laundry care, and well-being for millions of people, always striving to lead the way in sustainability with our solutions and production methods. Under our well-known brands such as Electrolux and AEG, we sell approximately 60 million home appliances annually in around 120 countries.
About the Role
We are looking for a Marketing Specialist who will report to the Marketing Activation Manager France and will be dedicated to developing the visibility and attractiveness of the Electrolux Group brands, through two main levers: social networks and retail (online/offline).
A Day in the Life
- Manage organic strategy on social networks (Meta, LinkedIn, etc.) and define the editorial calendar.
- Define Electrolux France's Influence strategy.
- Coordinate influence campaigns with the dedicated agency: identify partners, brief, monitor content creation.
- Assist in the implementation of face-to-face and/or digital events.
- Provide operational support for various communication actions.
- Provide operational support for Press and Influence events.
- Strengthen our brands' online-offline visibility in local networks and with kitchen designers.
- Ensure brand promotion through promotional activations, POS displays, and special operations.
- Monitor the performance of digital and in-store campaigns.
Qualifications and Experience
- Experience in a similar role (with a preference for a social media focus).
- Creative mindset with a strong capacity for operational execution.
- Interpersonal skills and ability to collaborate with external partners (influencers, distributors) and cross-functional teams.
- Team spirit and collaboration.
- Good digital skills.
- Proficiency in French and English.
Learn More
- The Electrolux Group: www.electroluxgroup.com
- Electrolux France: https://www.linkedin.com/company/electrolux/life/lifeatelectrolux
Key skills/competency
- Social Media Strategy
- Content Calendar
- Influencer Marketing
- Event Management
- Communication
- Digital Marketing
- Brand Visibility
- Promotional Activations
- Performance Monitoring
- Marketing Specialist
How to Get Hired at Electrolux Group
- Tailor your resume: Highlight social media and retail marketing experience. Quantify achievements with data.
- Craft a compelling cover letter: Express your passion for Electrolux's mission and brand.
- Showcase your digital skills: Include examples of successful social media campaigns you've managed.
- Prepare for behavioral questions: Discuss your collaboration, creativity, and execution abilities.
- Research Electrolux: Understand their brands, sustainability efforts, and market position.
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