Principal Product Marketing Manager - Platform
Elastic · United States
- Hybrid
- Full-time
- $135,700 / year
- United States
Job highlights
- Lead product marketing for Elastic Platform and AI.
- Define GTM strategy for technical audiences.
- Craft compelling technical messaging and content.
- Enable sales and foster partner relationships.
- Present at industry events and company forums.
About the role
About Elastic, the Search AI Company
Elastic enables everyone to find the answers they need in real time, using all their data, at scale. The Elastic Search AI Platform, used by over 50% of the Fortune 500, combines search precision with AI intelligence to accelerate results. Our cloud-based solutions for search, security, and observability help organizations leverage structured and unstructured data effectively, securing private information and unlocking the potential of AI.The Role: Principal Product Marketing Manager - Platform
We are seeking a Principal Product Marketing Manager to join our Product Marketing team, with a specific focus on Elasticsearch & AI. You will be a key technical marketing partner to our product leads, collaborating to define and execute the outbound strategy and go-to-market plans for the Elastic platform. This role is crucial for reaching developers and technical decision-makers. Success requires experience marketing to technical audiences, a strong understanding of Elastic's products (search, vector database, AI), their markets, and the ability to create compelling, authentic, and differentiated positioning and messaging.What You Will Be Doing
- Act as a technical product marketing lead for the Elastic platform, driving awareness and market penetration of key capabilities.
- Serve as an internal authority on the developer and SRE personas.
- Craft compelling, technical, and differentiated outbound product messaging and content (blogs, videos, tutorials, web pages, webinars).
- Enable the field through training and content (pitch decks, playbooks).
- Build and implement plans to foster relationships with our developer and technology partner ecosystem.
- Plan and implement product launches with operational marketing teams, creating necessary materials.
- Build strong partnerships with Product Management, Engineering, and Community teams for effective launches and user engagement.
- Attend and present at Elastic events, third-party trade shows, and other events to showcase products to technical audiences.
What You Bring
- 7-10 years of experience in product marketing within a technical environment.
- Proven track record of effectively marketing technical products to developers or technical audiences.
- Curiosity about technology to tell compelling stories about its value and impact.
- Ability to thrive in a cross-functional, highly distributed team environment.
- Experience driving Go-To-Market (GTM) strategies and crafting high-quality marketing assets.
- Strong ability to act as a spokesperson for product capabilities internally and externally.
- Excellent spoken and written communication skills.
Bonus Points
- Direct experience marketing to developers and application builders.
- Product marketing experience with technical AI, SaaS, or infrastructure products.
- Experience crafting engaging content for developers (blogs, decks, videos).
- Comfortable marketing to technical leaders.
- Familiarity with Elasticsearch, the Elastic Platform, or our solutions.
Key skills/competency
Principal Product Marketing Manager - Platform
- Product Marketing
- Technical Marketing
- Go-To-Market Strategy
- Messaging and Positioning
- Developer Marketing
- SaaS Marketing
- AI Products
- Content Creation
- Technical Audiences
- Cross-functional Collaboration
Skills & topics
- Product Marketing Manager
- Platform Marketing
- Search AI
- Elasticsearch
- AI
- SaaS
- Technical Marketing
- Go-To-Market
- Developer Marketing
- Cloud
How to get hired
- Tailor your resume: Highlight your 7-10 years of technical product marketing experience and success marketing to developers.
- Showcase your GTM skills: Emphasize your experience driving Go-To-Market strategies and creating high-quality marketing assets.
- Demonstrate technical aptitude: Detail your understanding of AI, SaaS, or infrastructure products and your ability to communicate technical concepts.
- Prepare your portfolio: Be ready to share examples of compelling content and messaging you've developed for technical audiences.
- Research Elastic's culture: Understand their focus on search, AI, and their distributed work environment to align your application.
Technical preparation
Understand Elastic's core products: search, vector DB, AI.,Study developer and SRE personas and their needs.,Prepare to discuss GTM strategies and messaging.,Familiarize with SaaS and infrastructure product marketing.
Behavioral questions
Describe a successful technical product launch.,How do you build relationships with engineering teams?,Share an example of compelling technical content.,How do you position complex technology effectively?
Frequently asked questions
- What is the typical salary range for a Principal Product Marketing Manager at Elastic?
- The typical starting salary range for this role at Elastic is $135,700—$214,700 USD. In select high-cost locations like Seattle, Los Angeles, the San Francisco Bay Area, and the New York City Metro Area, the range is $163,100—$258,100 USD. This range can vary based on factors like experience, location, and qualifications.
- What are the key responsibilities of the Principal Product Marketing Manager role at Elastic?
- The Principal Product Marketing Manager will act as a technical lead for the Elastic Platform and AI, owning the outbound strategy and GTM for technical audiences. Responsibilities include crafting messaging, creating content, enabling the field, fostering partner relationships, and presenting at events.
- What kind of technical background is required for the Principal Product Marketing Manager position?
- A strong technical background is essential, with a minimum of 7-10 years in product marketing within a technical environment. Experience marketing technical products, particularly AI, SaaS, or infrastructure products, to developers and technical decision-makers is highly valued. Familiarity with Elasticsearch and the Elastic Platform is a plus.
- Does Elastic offer remote work options for the Principal Product Marketing Manager role?
- Elastic is a distributed company, and this role offers flexible locations and schedules. While the exact work arrangement (remote, hybrid, or on-site) may vary, the company emphasizes flexibility and a distributed team environment.
- How does Elastic support employee growth and development in this role?
- Elastic offers competitive pay, stock programs, and a comprehensive benefits package. As a distributed company, they support work-life balance with flexible schedules and generous vacation days. They also encourage impact through volunteer matching and parental leave.
- What is the importance of AI in this Principal Product Marketing Manager role?
- AI is a core focus for this role, as Elastic positions itself as the 'Search AI Company'. You will be marketing the AI capabilities of the Elastic Platform, including its vector database features, and explaining how AI accelerates results for customers.
- How does Elastic approach diversity and inclusion in its hiring process?
- Elastic is committed to diversity, equity, and inclusion, celebrating different perspectives and backgrounds. They are an equal opportunity employer and welcome individuals with disabilities, providing accommodations upon request. They encourage applications from all qualified individuals.
Similar roles
Open positions we recommend based on this role.