Principal Product Marketing Manager - Platform

About Elastic, the Search AI Company

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

The Role: Principal Product Marketing Manager - Platform

We're looking to add a new node to the Product Marketing cluster, focusing on Elasticsearch & AI. In this role, you will be a trusted technical marketing partner to the product leads, working closely on jointly defining the outbound strategy and go-to-market for the Elastic platform to developers and technical decision makers. To be successful, you will have experience marketing to technical audiences and need to become comfortable with the technical aspects of Elastic’s products and solutions, including search, vector database, and AI, the markets they play in, as well as, the creative aspects of positioning technology through messaging and narratives that are compelling, authentic, and differentiated!

What You Will Be Doing:

• Act as a technical product marketing lead for the Elastic platform and take ownership of the strategy to drive awareness and market penetration of key capabilities.
• Serve as an internal authority on the developer and SRE personas.
• Craft compelling, technical, and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars that resonate with developers).
• Enable the field on our solutions through training and content (e.g., pitch decks and playbooks).
• Build and implement plans to reach and champion relationships with our developer and technology partner ecosystem.
• Plan and implement product launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members.
• Build a positive partnership with peers in Product Management, Engineering, and Community to effectively launch new features and products and engage with users.
• Attend and present at Elastic events, third-party trade shows, and other events to help showcase our products to technical audiences.

What You Bring:

• 7-10 years of experience in product marketing in a technical environment.
• Proven track record of effectively marketing technical products to developers or technical audiences.
• Curiosity about the “how” of technology to tell compelling stories about the “why”.
• Ability to work in a very cross-functional role with a highly distributed team.
• Experience driving a GTM and crafting high-quality assets.
• Be a spokesperson for product capabilities and Elastic at large for internal and external audiences, including webinars, trainings, and analyst briefings.
• Excellent spoken and written communication skills.

Bonus Points:

• Direct experience with developers and audiences that build applications.
• Product marketing experience with technical AI, SaaS, or infrastructure products preferred.
• Experience crafting engaging content for developers, including blog posts, decks, videos, etc.
• Comfortable marketing to technical leaders.
• Familiarity with Elasticsearch, Elastic Platform, or our solutions.

Additional Information - We Take Care of Our People:

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary.
• Health coverage for you and your family in many locations.
• Ability to craft your calendar with flexible locations and schedules for many roles.
• Generous number of vacation days each year.
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service.
• Up to 40 hours each year to use toward volunteer projects you love.
• Embracing parenthood with a minimum of 16 weeks of parental leave.

Security & Privacy Responsibilities:

Take ownership of protecting the confidentiality, integrity, and availability of organizational data and systems by following applicable privacy and security policies, standards, and procedures. Ensure that all individual contributions follow Elastic’s Secure Software Development Framework (SSDF). Proactively participate in mandatory role-based training to ensure personal technical execution consistently aligns with the highest standards of data protection, data privacy, and system resilience.

Equal Opportunity Employer & Inclusivity:

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws and can view the following posters linked below:

• Family and Medical Leave Act (FMLA) Poster
• Employee Polygraph Protection Act (EPPA) Poster

Export Controls:

Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

Please see here for our Privacy Statement.

Compensation & Benefits:

Compensation for this role is in the form of base salary. This role does not have a variable compensation component.

The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is: $135,700—$214,700 USD

The typical starting salary range for this role in the select locations listed above is: $163,100—$258,100 USD

Key Skills/Competency:

• Product Marketing
• Technical Marketing
• Go-to-Market Strategy
• Messaging and Positioning
• Developer Marketing
• SaaS Marketing
• AI/ML Product Marketing
• Content Creation
• Cross-functional Collaboration
• Spokesperson