Principal Competitive Intelligence - Search

What is The Role:

Elastic is seeking a Principal Competitive Intelligence Manager to join its Product Marketing organization, focusing on Search. This role is pivotal in analyzing the competitive landscape and providing actionable insights to enhance go-to-market strategies. The successful candidate will collaborate with various teams to position Elastic's offerings effectively against competitors, ensuring the organization remains competitive in a dynamic market.

The ideal candidate brings a strong mix of technical, business and communication ability, particularly in the Search market. You have a deep understanding of Search solutions including the users and buyers of those products. You thrive in ambiguity, think critically, and can dive deep to deliver valuable insights. You excel at communicating across levels, from technical experts to senior executives, and are skilled at turning data into impactful messaging for different audiences.

What You Will Be Doing:

• Build and implement an effective competitive intelligence program for Search, including in-depth analysis of competitors' products, services, pricing, packaging, marketing strategies and financial performance.
• Create clear, compelling, fact-based internal and external enablement materials - battlecards, bulletins, training, comparisons for blogs/websites - that tells the story behind Elastic product and technology differentiation, creating sales and solution engineering confidence.
• Track, analyze, and communicate competitive developments, providing timely responses to market changes and competitor actions.
• Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation.
• Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions.
• Maintain a deep understanding of the search market, including market trends, competitive dynamics and SWOT evaluations.
• Effectively collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features.
• Participate in industry events to monitor trends and advise on competitive shifts.

What You Bring:

• Understanding of the Search market, key players, technologies and trends.
• Proven success in roles such as sales engineering, technical marketing, or competitive analysis, within the search industry.
• Strong technical and analytical skills to assess competitive solutions, features and strategies and propose effective responses.
• Experience translating technical features into compelling business value for diverse audiences.
• Ability to build relationships and work effectively with teams across the company, including sales, marketing, engineering, and leadership.
• Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively.
• Background in engineering, computer science, or equivalent experience is helpful but not required.

Additional Information - We Take Care of Our People:

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with a minimum of 16 weeks of parental leave

Key skills/competency:

• Competitive Intelligence
• Search Market Analysis
• Go-to-Market Strategy
• Product Differentiation
• Sales Enablement
• Market Trend Analysis
• Win/Loss Analysis
• SWOT Analysis
• Cross-functional Collaboration
• Technical Marketing