Head of Brand & Design (m/f/d) - Munich
EGYM | DACH · Munich, Bavaria, Germany
- On site
- Full-time
- €100,000 / year
- Munich, Bavaria, Germany
Job highlights
- Lead brand and design for EGYM Group.
- Manage and develop Brand Ops, Design, Content teams.
- Bridge brand strategy and execution.
- Ensure brand consistency across all outputs.
- Drive efficiency in B2B tech marketing.
About the role
About the Role
As our Head of Brand & Design (m/f/d) in Munich, you will shape the face, voice, and expression of the entire EGYM Group, including our business lines EGYM Technology and EGYM Wellpass, by leading the people and operations behind EGYM's brand. This is a people leadership role where you will bring structure and direction to a cross-functional team while acting as the bridge between brand strategy and day-to-day execution. We're looking for someone who turns vision into real work – a maker and doer who thrives in a fast-moving B2B tech environment and leads with clarity and consistency.
Key Responsibilities
- People Leadership: Lead, develop, and stabilize our Brand Ops, Design, and Content teams (~10 people) by building a clear team culture, structured ways of working, and strong individual development paths.
- Operational Translation: Partner with our Lead Brand Strategist and act as the link between brand strategy and execution, turning positioning, frameworks, and campaign concepts into concrete deliverables, timelines, and priorities.
- Brand Ops & Project Management: Oversee the Brand Ops function as the project management layer of the organization, ensuring efficient workflows and reliable delivery across Design and Content.
- Content & Design Oversight: Ensure quality and consistency across all brand outputs – from digital and print to written content and international localization – working closely with your Team Lead Design.
- Brand Consistency: Develop and maintain brand guidelines, playbooks, and naming strategy across all teams and touchpoints as EGYM continues to scale.
- Cross-Functional Collaboration: Partner with senior leadership, Product Marketing, and Demand Generation to align messaging and creative execution and actively explore how new technologies, including AI, can make your team faster and more impactful.
Qualifications
- 7–12 years in brand, communications, or content in a B2B tech, startup, or scaleup environment. Agency-side backgrounds are not a fit for this role.
- Proven track record of leading cross-functional teams and knowing how to build trust, structure, and momentum, particularly in phases of change.
- Energized by turning strategy into execution, not just shaping it; you roll up your sleeves, set priorities, and get things done.
- Understanding of how brand supports Sales, Product, and GTM in a B2B context and the ability to communicate complex technology clearly and compellingly.
- Background leans toward brand communications or content strategy rather than pure design or creative direction.
- Fluent in both English and German and comfortable working in an international, hybrid team.
First 6 Months Goal
- Fully immerse yourself in EGYM's brand strategy, understanding the brand portfolio, positioning, and creative identity.
- Build a strong working relationship with the Lead Brand Strategist and establish clear collaboration frameworks.
- Identify at least two design or content workflows needing improvement and propose implementable solutions.
- Develop a solid understanding of the annual roadmap and align quarterly plans across Global Marketing (Product Marketing, Demand Generation, Events), ultimately producing the quarterly roadmap for Brand for the following quarter.
What We Offer
- Modern & International: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process.
- Work-Life-Balance: Benefit from flexible working hours, home office possibilities, and 30 days of vacation per year.
- Continuous Development: Develop your skills with varied, challenging tasks and regular feedback for a steep learning curve.
- Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany or use our in-house gym with EGYM products.
- Benefit Budget: Enjoy a flexible benefit budget of 60 € monthly for your Mobility Subsidy and/or Meal Allowance.
- Discounts: Get a variety of great discounted offers through our employee benefits portal.
- Bike Leasing: Utilize our leasing bike offer.
- Subsidized Pension: Profit from our employer-subsidized pension.
- Mentoring Program: Exchange knowledge and grow together through our self-organized mentoring platform.
Key skills/competency
- Brand Strategy
- People Leadership
- B2B Tech
- Content Strategy
- Project Management
- Team Management
- Brand Consistency
- Cross-Functional Collaboration
- Creative Direction
- Marketing Execution
Skills & topics
- Brand Management
- Design Leadership
- Content Strategy
- B2B Marketing
- Team Leadership
- Project Management
- Brand Strategy
- Marketing Communications
- Creative Direction
- Scaleup Environment
How to get hired
- Tailor your resume: Highlight B2B tech brand leadership, team management, and strategic execution experience.
- Showcase portfolio: Include work samples demonstrating B2B brand consistency and content strategy, ideally for tech.
- Demonstrate leadership: Emphasize your experience in structuring teams and driving results in fast-paced environments.
- Prepare for interviews: Be ready to discuss turning strategy into actionable plans and leveraging new technologies.
- Highlight language skills: Confirm fluency in both English and German for this international role.
Technical preparation
Master B2B brand strategy principles.,Understand content and design workflow optimization.,Familiarize with AI tools for marketing.,Review EGYM's current brand portfolio.
Behavioral questions
Describe a time you led through change.,How do you translate strategy into action?,Share an example of ensuring brand consistency.,How do you foster team development and culture?
Frequently asked questions
- What are the key responsibilities for the Head of Brand & Design at EGYM?
- The Head of Brand & Design at EGYM is responsible for shaping the brand's face, voice, and expression across the EGYM Group. This involves leading the Brand Ops, Design, and Content teams, translating brand strategy into execution, ensuring brand consistency, and fostering cross-functional collaboration. The role requires strong people leadership and an operational mindset to drive results in a B2B tech environment.
- What experience is EGYM looking for in a Head of Brand & Design candidate?
- EGYM seeks candidates with 7-12 years of experience in brand, communications, or content within a B2B tech, startup, or scaleup environment. Proven people leadership, an operational mindset for turning strategy into execution, a strong understanding of B2B marketing principles, and a background in brand communications or content strategy are essential. Fluency in both English and German is also required.
- What does EGYM offer its employees in terms of benefits and work-life balance?
- EGYM offers a modern, international work environment with flexible working hours, home office options, and 30 days of vacation. Employees benefit from continuous development opportunities, free access to EGYM Wellpass facilities or the in-house gym, a monthly benefit budget for mobility/meals, discounts, bike leasing, subsidized pension, and a mentoring program.
- How can I best prepare my application for the Head of Brand & Design role at EGYM?
- To best prepare your application for the Head of Brand & Design role at EGYM, tailor your resume to highlight your B2B tech brand leadership, team management, and strategic execution experience. Showcase relevant work samples in your portfolio, emphasize your leadership in structuring teams, and be ready to discuss how you translate strategy into actionable plans. Confirm your fluency in English and German.
- What are the first 6 months like for the Head of Brand & Design at EGYM?
- In the first six months, the Head of Brand & Design at EGYM is expected to fully immerse themselves in the brand strategy, build strong relationships with key stakeholders like the Lead Brand Strategist, identify and propose solutions for workflow improvements, and develop a clear understanding of the annual roadmap to align quarterly marketing plans.
- Does EGYM have specific requirements for work samples for the Head of Brand & Design position?
- Yes, EGYM requests work samples for the Head of Brand & Design position, ideally related to B2B topics. This allows them to assess your ability to create and maintain brand consistency, develop compelling content, and execute brand strategies effectively within a B2B context.
- Is this Head of Brand & Design role at EGYM remote, hybrid, or on-site?
- The Head of Brand & Design role at EGYM is based in Munich and is described as part of an 'international, hybrid team,' suggesting a hybrid work arrangement. While specific days in the office are not detailed, the mention of 'home office possibilities' confirms flexibility beyond a purely on-site position.