Senior Manager, Field Marketing
Egnyte · United States
- Hybrid
- Full-time
- $140,000 / year
- United States
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Job highlights
- Lead horizontal go-to-market strategy and execution.
- Manage centralized planning and operations for field marketing.
- Drive growth using marketing technology stack.
- Lead and mentor a field marketing team.
- Oversee significant budget and prove ROI.
About the role
Senior Manager, Field Marketing
Egnyte is looking for a Senior Manager of Field Marketing to lead our Horizontal go-to-market efforts. This role is crucial for managing the significant portion of our business that operates outside of specific industry verticals, such as Architecture, Engineering & Construction, Financial Services & Life Sciences. As a player-coach, you will shape the strategy for the horizontal segment while also leading a team that serves as the central planning and operations hub for the entire Field Marketing organization. You will collaborate closely with the Head of Field Marketing to ensure global programs are cohesive, planning is synchronized, and our virtual event capabilities support the company effectively.
What You’ll Do
Horizontal Strategy and Execution
- Finding the right focus: Collaborate with Sales, Product Marketing, and Leadership to identify key industries within the horizontal segment for focused growth. Transition from a broad approach to a targeted strategy based on growth potential.
- Running the plan: Execute the chosen strategy by selecting appropriate trade shows, organizing Egnyte events, and working directly with Sales to convert event discussions into measurable pipeline and closed deals.
- Working with the Channel: Partner with the Channel team to leverage the partner network for expanded reach, reducing the reliance on Egnyte employees at every regional event.
Centralized Planning "The Glue"
- Fixing the process: Lead the standardization of processes by establishing a centralized planning rhythm for the team, including a shared calendar and playbooks to synchronize horizontal, vertical, and virtual activities.
- Event-in-a-Box: Develop standardized frameworks for the entire team to ensure consistent event quality, regardless of who manages the event.
Driving Growth through Tech Levers
- Implementation and Growth: Lead the utilization of Egnyte's tech stack, including tools like Splash, Cvent, Outreach, and iCapture, to enhance engagement and accelerate lead follow-up, driving growth.
Team Leadership and Budget
- Managing and Mentoring: Lead a team of two: a Field Marketing Manager focused on horizontal strategy and tech rollout, and a Virtual Event Lead responsible for the company-wide virtual event engine.
- Budget Ownership: Oversee a significant budget, ensuring meticulous financial management, accurate forecasting, and demonstrable ROI on expenditures.
YOUR QUALIFICATIONS:
- Experience: 8-10+ years in Field Marketing, with a proven track record of team management for several years.
- A "Hub" Mentality: Strong ability in centralized planning, understanding how all components of a multi-vertical team integrate.
- A Systems Mindset: Aptitude for creating templates and workflows to organize and improve messy processes.
- Practical with Tech: Proficient with Salesforce, event platforms, and tools like Outreach, leveraging them for growth.
- Great Communication: Ability to engage in strategic discussions with VPs and execute operational tasks.
- Focus on Results: Comfortable analyzing metrics such as pipeline sourced, cost per op, and conversion velocity.
Compensation
The standard base pay range for this position across the U.S. is $125,000 - $140,000 annually. Pay varies by work location and may depend on job-related skills, knowledge, and experience. Specific compensation details will be shared during the interview process.
Benefits
- Competitive salaries and comprehensive benefits
- Flexible hours and generous time off (RTO)
- Paid holidays and sick time
- 401(k) Retirement Plan (Traditional, Roth, and Mega Backdoor Roth)
- Health Savings Account (HSA) with employer contribution
- Paid Parental and Adoption Leave
- Modern office locations globally (Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England; Poznan, Poland)
- Gym, cell phone, and internet reimbursement
- Well-being support (Spring Health, EAP)
- Perks include discounted pet insurance, electronics, travel, and more
- Personal Egnyte account with lifetime access
Key skills/competency
- Field Marketing
- Go-to-market Strategy
- Event Management
- Pipeline Generation
- Team Leadership
- Budget Management
- Sales Enablement
- Marketing Technology
- Data Analysis
- Cross-functional Collaboration
Skills & topics
- Field Marketing
- Marketing Strategy
- Go-to-Market
- Event Marketing
- Demand Generation
- Pipeline Management
- Team Leadership
- Budget Management
- Salesforce
- Outreach
- Senior Manager
- Marketing
How to get hired
- Tailor your resume: Highlight your 8-10+ years of Field Marketing experience and team management successes.
- Showcase your systems mindset: Emphasize your ability to create templates and workflows for process improvement.
- Demonstrate tech proficiency: Mention experience with Salesforce, event platforms, and CRM/outreach tools.
- Quantify results: Use data points like pipeline sourced and conversion velocity in your application.
- Prepare for behavioral questions: Be ready to discuss strategic thinking and collaborative problem-solving.
Technical preparation
Master Salesforce for reporting and tracking.,Familiarize with event platforms like Cvent, Splash.,Practice using Outreach for lead engagement.,Understand lead scoring and CRM integration.
Behavioral questions
Describe a time you improved a marketing process.,How do you balance strategy with execution?,Share an example of leading and mentoring a team.,Discuss how you've proven ROI on marketing spend.
Frequently asked questions
- What is Egnyte's approach to remote work for the Senior Manager, Field Marketing role?
- The Senior Manager, Field Marketing position is designated as remote, allowing flexibility for candidates located in any allowable state within the U.S. This remote arrangement supports Egnyte's commitment to flexibility and work-life balance for its employees.
- How does Egnyte define 'horizontal go-to-market efforts' for this role?
- Egnyte's 'horizontal go-to-market efforts' refer to the approximately 30% of the company's business that falls outside of specific industry verticals. This role focuses on strategic planning and execution for these broader market segments, requiring identification of key industries for focused growth.
- What technologies are critical for the Senior Manager, Field Marketing at Egnyte?
- Key technologies for this role include CRM systems like Salesforce, event management platforms such as Splash and Cvent, and sales engagement tools like Outreach. Proficiency in these tools is essential for driving engagement and managing marketing operations.
- Can you explain the 'player-coach' aspect of the Senior Manager, Field Marketing role?
- The 'player-coach' aspect means you will both lead the strategic direction for the horizontal segment (the 'coach' part) and actively manage the team responsible for centralized planning and operations (the 'player' part). You'll guide strategy while also ensuring the operational engine runs smoothly.
- What kind of team will the Senior Manager, Field Marketing manage at Egnyte?
- You will manage a team of two: a Field Marketing Manager focused on horizontal strategy and tech implementation, and a Virtual Event Lead who manages the company's virtual event operations. This team acts as a central hub for field marketing activities.
- How does Egnyte approach budget management for the Field Marketing team?
- The Senior Manager, Field Marketing will have budget ownership, requiring meticulous management of spending, accurate forecasting, and the ability to demonstrate the return on investment (ROI) for all expenditures. This accountability is key to ensuring fiscal prudence.
- What are Egnyte's core values, and how do they relate to the Field Marketing role?
- Egnyte's core values are Invested Relationships, Fiscal Prudence, and Candid Conversations. These values guide how Egnyters collaborate, manage resources, and communicate, impacting team dynamics, budget decisions, and strategic planning for the field marketing efforts.
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