Digital Marketing Strategist

@ EducationDynamics

Who You Are

The Digital Marketing Strategist role at EducationDynamics offers you an exciting chance to expand your digital marketing career and transform higher education marketing. You will develop and optimize paid media campaigns including PPC, paid social, and retargeting/display to drive enrollment growth.

This role is for a collaborative, data-driven professional who will work with a team to craft strategies that push the boundaries of higher education marketing in a flexible work environment.

Key Responsibilities

• Create, execute, and manage digital marketing strategies to drive traffic and conversions.
• Test and refine PPC, paid search, paid social, retargeting, and display campaigns.
• Collaborate with Account Managers and Digital Media leadership to generate and measure campaign results.
• Analyze data trends to optimize performance and ROI.
• Present new opportunities and areas of growth to clients.
• Manage relationships with vendors to improve budget and campaign performance.
• Participate in client calls to discuss account performance and data-driven strategies.

About EducationDynamics

EducationDynamics is a strategic partner dedicated to expanding educational opportunities. With 35 years in the market, the company helps schools thrive through marketing, enrollment management, market research, and consulting services.

What We Offer

• Medical, dental, and vision coverage
• 401K Plan
• Remote work or flexible schedules
• Unlimited Paid Time Off (PTO)
• Training and growth opportunities

Requirements

A Bachelor's Degree in Marketing, Communication, Analytics or equivalent work experience is required. Minimum 1+ years experience in managing PPC/SEM campaigns along with proficiency in Microsoft Excel and familiarity with digital advertising tools such as Google Ads.

Key Skills/Competency

• Digital Marketing
• PPC
• SEM
• Paid Social
• Data Analysis
• ROI Optimization
• Campaign Strategy
• Google Ads
• Microsoft Excel
• Higher Education