Senior Manager, Growth Marketing
EdSights · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Build and scale multi-channel demand generation.
- Test new channels and campaigns for growth.
- Analyze performance data to optimize strategy.
- Partner with Sales and RevOps for pipeline.
- Own marketing infrastructure and website performance.
About the role
The Opportunity
EdSights is looking for something different. The way people buy software is changing, and we operate in a unique market where tried-and-true playbooks aren’t enough. We’re looking for a Sr. Manager, Growth Marketing to shape and own a new kind of demand generation program. This is a senior individual contributor role, reporting to the Head of Marketing. As an early marketing hire, you will be responsible for building EdSights’ growth marketing engine, determining which channels we bet on, designing and launching experiments, and building a repeatable system that scales qualified pipeline and revenue in close partnership with Sales and RevOps. Successful candidates will bring creativity, a data-driven approach, and a strong drive to find new ways of evangelizing our brand and product across the market.What you’ll do
- Build and scale a multi-channel demand engine
- Bring fresh ideas to the table and rapidly test them to establish EdSights’ unique channel and campaign mix
- Experiment across owned channels, paid and organic social, search, industry partnerships, ABM tactics, and emerging channels to find what drives repeatable pipeline
- Analyze campaign performance data to double down on what's working and quickly deprioritize what's not
- Turn marketing activity into Sales-ready pipeline
- Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately
- Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion
- Own the marketing infrastructure that powers growth
- Oversee and optimize website performance, including conversion rates and qualified inbound traffic
- Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution
- Drive the overall channel strategy
- Help shape a new kind of demand motion that uses AI to cut through the noise, speed up execution, and meet buyers where they are
- Manage budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities
- Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing
- Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership
About You
- 4-6+ years of B2B demand generation experience, preferably at a growth-stage, sales-led SaaS company
- Strong POV on how the market landscape is changing, and how marketing strategy and tactics must evolve to keep up
- Data-driven & operationally rigorous: you bring deep experience running demand generation and you measure everything
- Proven track record of building and scaling campaigns that directly source pipeline and revenue
- Deep experience collaborating with Sales to fuel growth as a coordinated GTM team
- Hands-on builder who thrives with ambiguity — you don't wait for a playbook to exist, you write it; not afraid to experiment, test new ideas, and iterate quickly
- Proficiency with marketing automation and CRM systems, ideally HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing)
- Ability to work independently and thrive in a fast-paced, remote environment
Nice to Haves
- Experience in EdTech, higher education, or selling into college/university buyers
- Familiarity with intent data platforms and how to operationalize signals for BDR outreach
- Prior experience as an early marketing hire or in a founding growth role where you built programs from scratch
The Process
- Async Video Recording - Your application will be reviewed by humans, if we’d like to learn more we will send you a link to record a quick 2min video!
- Recruiter Screen/Intro - You’ll chat with Mary, our Head of Talent, to discuss the role, your background, and logistics.
- Hiring Manager Interview - You’ll meet with Katie, Head of Marketing, to dive deeper into role-specific experience and expectations.
- Project & Presentation - This is an opportunity to showcase your skills in a tangible way and meet more of the team.
- Leadership Call - You’ll meet with the co-founders, Claudia and Carolina for a final chat!
- References - We’ll ask for 3 references. Ideally, 2 will be previous managers.
- Offer!
Key skills/competency
- Growth Marketing
- Demand Generation
- B2B SaaS
- Marketing Automation
- Salesforce
- HubSpot
- Campaign Management
- Pipeline Generation
- Data Analysis
- Experimentation
Skills & topics
- Growth Marketing
- Demand Generation
- B2B Marketing
- SaaS Marketing
- Marketing Automation
- Campaign Management
- Pipeline Generation
- Data Analysis
- Experimentation
- Marketing Strategy
- HubSpot
- Salesforce
- Senior Manager
How to get hired
- Tailor your resume: Highlight B2B demand generation, SaaS growth, and campaign scaling experience.
- Showcase data-driven approach: Emphasize metrics, ROI, and pipeline contribution in your application.
- Demonstrate builder mentality: Provide examples of creating programs from scratch in ambiguous environments.
- Prepare for video interview: Be ready to concisely present your growth marketing philosophy.
- Research EdSights: Understand their market, product, and buyer personas for your interviews.
Technical preparation
Master HubSpot and Salesforce capabilities.,Practice analyzing campaign performance metrics.,Develop A/B testing strategies for channels.,Prepare to discuss AI in demand gen.
Behavioral questions
Describe building a marketing engine from scratch.,How do you handle ambiguity in a role?,Share an example of a successful experiment.,How do you collaborate with Sales teams?
Frequently asked questions
- What is the hiring process for the Senior Manager, Growth Marketing role at EdSights?
- The hiring process at EdSights for the Senior Manager, Growth Marketing position involves an initial async video recording, followed by a recruiter screen, a hiring manager interview, a project and presentation, a leadership call with the co-founders, and reference checks.
- What kind of experience is EdSights looking for in a Senior Manager, Growth Marketing candidate?
- EdSights is seeking candidates with 4-6+ years of B2B demand generation experience, preferably in a growth-stage, sales-led SaaS company. They value a strong point of view on market changes, a data-driven and operationally rigorous approach, proven success in scaling campaigns for pipeline and revenue, and a hands-on, experimental mindset.
- Is this Senior Manager, Growth Marketing role remote?
- Yes, the job description for the Senior Manager, Growth Marketing role at EdSights explicitly states that the ability to work independently and thrive in a fast-paced, remote environment is required.
- What marketing tools are important for the Senior Manager, Growth Marketing role at EdSights?
- Proficiency with marketing automation and CRM systems is crucial. EdSights specifically mentions HubSpot (for marketing automation, workflows, lead scoring, reporting) and Salesforce (for CRM, pipeline reporting, lead routing) as ideal tools for the Senior Manager, Growth Marketing position.
- How does EdSights approach demand generation for its Senior Manager, Growth Marketing role?
- EdSights is looking for a new kind of demand generation program that goes beyond traditional playbooks. The Senior Manager, Growth Marketing will be responsible for building this engine, experimenting across various channels, using AI to cut through noise, and creating a repeatable system that scales pipeline and revenue.
- What is the expected collaboration for the Senior Manager, Growth Marketing at EdSights?
- The Senior Manager, Growth Marketing will work in close partnership with Sales and RevOps. This includes developing signals for high-intent accounts, prioritizing target accounts with Sales, aligning on campaign strategy, and ensuring strong pipeline conversion.
- Will the Senior Manager, Growth Marketing at EdSights manage a budget?
- Yes, the Senior Manager, Growth Marketing will manage the budget across various channels, monitor ROI, and make data-driven spend allocation decisions. They will also align the demand generation strategy with the overall growth strategy.