AI Marketing Strategist

AI Marketing Strategist

As you contemplate your future, you might be asking yourself, what’s the next step? Start your journey with us!

Why eDreams ODIGEO

Join the world's leading travel subscription platform. We have millions of customers every year across 44 markets, 5 brands, and 7M members in Prime. With over 100 million searches per day and up to 6 billion daily AI predictions, we are a dynamic and data-driven organization. We employ over 1,600 people from more than 60 nationalities, offer 99% permanent contracts, and have an average age of 36.

We're the world’s leading travel subscription platform, pioneering Prime, the largest travel subscription program with over 7.7 million members. Prime members access a comprehensive multi-product offering for all their travel needs, including hotels, rail, flights, dynamic packages, and car rental, alongside industry-leading flexibility and exclusive benefits. This experience is powered by a proprietary, industry-leading AI platform delivering a smarter, hyper-personalized service globally.

We’re looking for an experienced AI Marketing Strategist to join our CRM team in Barcelona. This role is crucial for bridging the gap between massive data and fully automated, best-in-class customer communication empowered by AI. If you are a hybrid professional with expertise in both AI and travel marketing, we encourage you to apply.

What you will do:

The Role's Key Responsibilities and Tasks

As an AI Marketing Strategist within the CRM team, you will drive the implementation of AI technologies to analyze data, automate tasks, create content, personalize customer experiences, and optimize all outbound communication. Working closely with our data scientists, you will help the business understand consumer behavior more deeply, avoid repetitive work, generate insights for smarter decisions, and deliver tailored messages at scale by applying AI applications in key areas such as:

• Data Analysis: Process massive datasets to find patterns and insights faster than humans.
• Personalization & Segmentation: Create detailed customer profiles for hyper-targeted touchpoints and contextual messaging.
• Predictive Analytics: Forecast trends, customer behavior, and purchase likelihood.
• Content Generation: Create content for omnichannel message personalization.
• Marketing Automation: Automate workflows, campaigns, scheduling, and customer growth.
• Campaign Optimization: Adjust the AI decisioning framework to hit budgets and improve user engagement.

What do you need to succeed:

Job Requirements

• Fluent in English: Professional proficiency in English (written and spoken).
• AI tool domain knowledge: Comfortable using AI tools such as Gemini, ChatGPT, Copilot (GitHub), or other AI-powered assistants and their connectivity with Google Workspace. Enthusiastic about continuously learning and adapting to new AI features.
• Big Query SQL expertise: Deep understanding of Big Query SQL and 2+ years of experience with complex querying and modeling of large datasets.
• Analytical & Problem-Solving Mindset: Ability to extract, interpret, and translate data into actionable insights. Passion for analytical exploration and continuous innovation.
• Team Player & Communicator: Excellent communication and collaboration skills, with the ability to articulate with both technical and non-technical audiences.
• Project management: Proficiency in coordinating multi-stakeholder workstreams and managing deadlines across teams.
• Self-Starter & Organized: Organized, proactive, and capable of managing tasks effectively in a fast-paced environment.

Good to have:

• Active use of AI-driven customer engagement platforms like Braze, Hightouch.
• Data Engineering proficiencies in designing, building, and optimizing data pipelines.
• Experience in machine and reinforcement learning (ML/RL).
• Familiarity with data visualization via Looker Studio.
• Understanding of ETL/ELT principles and experience with relevant tools.
• Workflow Orchestration with Airflow: Experience in developing and managing data workflows using Google Cloud Composer.

What's in it for you?

The best talent deserves the best benefits

• Rewarding Compensation Package: Prime Plus membership, competitive salary, flexible benefits, performance-based bonuses, birthday day off, discounts, partnerships, relocation support, and premium equipment.
• Continuous learning: Free Coursera access, soft skills workshops, tech training, and leadership development to fuel your growth.
• Growth opportunities: Personalized career paths and the eVOLVE Program to empower your career.
• Freedom and Flexibility: Hybrid home-office model focused on outcomes.
• Work hard, party hard: After-work events, padel tournaments, parties, and a casual dress code with free fruit, coffee, and tea.
• Dynamic and healthy environment: An innovative environment where you can take risks and share ideas.

Follow us on LinkedIn for a glimpse into life at eDO!

If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, apply now! Help our diverse, inclusive, and passionate team shape the future of travel.

We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. Our people are the key to our success. Don’t meet every requirement? If you’re excited about this role, we strongly encourage you to apply.

Apply now!

Key skills/competency:

• AI Marketing Strategist
• AI Tools
• Big Query SQL
• Data Analysis
• Personalization
• Predictive Analytics
• Marketing Automation
• Campaign Optimization
• CRM
• Travel Marketing