Product Marketing Manager

About eBay

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Product Marketing Manager Role

eBay is seeking a dedicated and dynamic Product Marketing Manager to drive inbound product marketing and outbound go-to-market strategy for Advertising experiences at eBay. This is a unique opportunity to become an integral part of the eBay marketing team, contributing to eBay's advertising business. This role will partner cross-functionally with product, design, research, marketing, communications, customer service, and sales/market teams.

We are looking for a Product Marketing Manager experienced in crafting value propositions, positioning strategies, and encouraging tool adoption. You are also experienced in co-creating go-to-market and marketing plans with cross-functional partners. Context in e-commerce and small business is a benefit.

What You Will Accomplish

• Develop and deliver key strategies to attain business objectives with impact.
• Responsible for the product value proposition narrative and go-to-market strategy for Advertising products, ensuring business success of our customers on eBay’s e-commerce platform.
• Influence product roadmaps by synthesizing market, customer, and competitive insights, building audience segmentation and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points.
• Manage the go-to-market strategy and planning for product launches, then lead through channel experts to ensure execution and impact measurement.
• Track customer engagement, product adoption, and business success.
• Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization/expansion.
• Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
• Set benchmarks for success, and monitor progress towards goals for the product launches and in-market growth adoption of existing products or services.

What You Will Bring

• 5+ years of experience in product marketing.
• Strong track record of developing product and go-to-market strategies at e-commerce companies, with experience in buyer engagement/retention and a consumer mindset preferred.
• Proven track record to drive innovation and implement projects with excellence.
• Success working collaboratively with cross-functional teams and excellent communication skills.
• Strong data analysis skills and experience with customer research techniques.

Additional Details

The base pay range for this position is expected in the range of $135,200 - $180,500. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Key skills/competency

• Product Marketing
• Go-to-Market Strategy
• Value Proposition Development
• Market and Customer Insights
• Product Launch Management
• Audience Segmentation
• Data Analysis
• Customer Research
• Cross-functional Collaboration
• E-commerce Advertising