Creative Strategist & Copywriter
easypeasyfluent · European Union
- Hybrid
- Full-time
- $80,000 / year
- European Union
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Job highlights
- Ideate creative strategies for video content.
- Script video ads and define key elements.
- Analyze metrics for content optimization.
- Collaborate with marketing and content teams.
- Drive international growth for e-learning.
About the role
Creative Strategist & Copywriter
Easypeasy is a pioneer in the e-learning sector: we make English learning accessible, effective, and engaging. We are looking for a strategic mind capable of devising high-impact creative approaches. You will be the company's "idea factory": your task is to design the strategy and messaging that our Content Creators will transform into video content.
Your Impact
- Constant ideation of new formats for organic channels (TikTok, Reels, Shorts) and creative angles for paid advertising campaigns
- Scripting the structure for video ads (Meta, TikTok, YouTube), defining Hook, Beat, and Payoff
- Continuous research to anticipate trends and maintain a competitive advantage
- Developing multiple variations of each idea to test message effectiveness and optimize conversions (A/B testing)
- Working in synergy with the marketing team, content creators, and performance marketers to align creative output with business goals
Who we are looking for
- Proven portfolio in creative writing for advertising
- Ability to analyze ad metrics and use results to constantly improve content
- Strong result orientation and a desire to see your ideas translate into real enrollment volumes
- Fluent English and an open mindset toward international markets
- Previous experience (even junior) with UGC formats or in B2C / EdTech sectors (Nice-to-have)
What we offer
- Strategic role with a direct impact on the international growth of a leading e-learning scale-up
- Dynamic and meritocratic environment where speed of execution and data-driven creativity are rewarded
- Continuous training on the industry's most advanced direct response copywriting and advertising strategies
If you have the talent to become the creative engine of our growth, we look forward to meeting you. Apply now.
Key skills/competency
- Creative Strategy
- Copywriting
- Video Advertising
- Content Creation
- A/B Testing
- Marketing
- E-learning
- Trend Analysis
- UGC Formats
- Direct Response Copywriting
Skills & topics
- Creative Strategist
- Copywriter
- E-learning
- Video Content
- Advertising
- Content Strategy
- Marketing
- Copywriting
- Creative Writing
- EdTech
How to get hired
- Tailor your resume: Highlight creative writing, ad strategy, and metric analysis experience for the Creative Strategist & Copywriter role.
- Showcase your portfolio: Include examples of advertising copy, video ad scripts, and UGC formats you've developed.
- Understand Easypeasy's mission: Research their e-learning approach and international market focus to align your application.
- Prepare for strategy questions: Be ready to discuss how you'd develop creative campaigns and interpret ad performance data.
- Emphasize results: Clearly articulate how your creative work has driven conversions and enrollment volumes.
Technical preparation
Study direct response copywriting principles.,Analyze video ad performance metrics.,Practice structuring video ad hooks.,Learn about A/B testing methodologies.
Behavioral questions
How do you generate creative ideas?,Describe a time you improved content.,How do you align creativity with goals?,How do you handle feedback on creative work?
Frequently asked questions
- What are the core responsibilities of a Creative Strategist & Copywriter at Easypeasy?
- As a Creative Strategist & Copywriter at Easypeasy, you'll be responsible for developing high-impact creative strategies and messaging for video content. This includes ideating new formats for organic and paid channels, scripting video ads, researching trends, and optimizing content through A/B testing in collaboration with the marketing team.
- What kind of portfolio do I need for the Creative Strategist & Copywriter position at Easypeasy?
- For the Creative Strategist & Copywriter role at Easypeasy, a strong portfolio demonstrating proven experience in creative writing for advertising is essential. This should include examples of successful ad campaigns, video script structures, and any experience with UGC formats or B2C/EdTech sectors.
- How does Easypeasy support professional development for its Creative Strategist & Copywriters?
- Easypeasy offers continuous training in advanced direct response copywriting and advertising strategies, supporting the professional development of its Creative Strategist & Copywriters. The role also provides a strategic impact on international growth within a dynamic, meritocratic environment.
- Is previous experience in UGC formats or EdTech required for the Creative Strategist & Copywriter role at Easypeasy?
- While previous experience with UGC formats or in the B2C/EdTech sectors is considered a 'nice-to-have' for the Creative Strategist & Copywriter position at Easypeasy, it is not strictly required. A strong portfolio in creative writing for advertising and a results-oriented mindset are key.
- How will my work as a Creative Strategist & Copywriter impact Easypeasy's growth?
- As the 'idea factory' for Easypeasy, your creative strategies and messaging will directly influence the development of video content that drives enrollment volumes. Your work will be crucial for the international growth of the company, particularly in organic and paid advertising campaigns.