Summer Intern, Lifecycle Marketing
E.L.F. BEAUTY · New York, NY
- On site
- Volunteer
- $50,000 / year
- New York, NY
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Job highlights
- Support lifecycle marketing campaigns via email, SMS, push.
- Prepare campaign assets, copy, links, and audience details.
- Organize documentation and track active marketing initiatives.
- Assist with QA, review test sends, and personalization.
- Gain CRM and lifecycle marketing exposure in beauty.
About the role
About The Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
e.l.f. Cosmetics is seeking a Summer Intern, Lifecycle Marketing to support the execution of lifecycle campaigns across email, SMS, and push messaging. In this role, you’ll assist with campaign preparation, organization, QA support, and cross-functional coordination to help ensure lifecycle initiatives launch smoothly and on time. This is a hands-on opportunity to gain exposure to CRM and lifecycle marketing within a fast-paced consumer brand environment.
Responsibilities:
- Support lifecycle marketing campaigns across email, SMS, and push messaging
- Prepare and organize campaign inputs, including creative assets, copy, links, and audience details
- Maintain trackers and documentation for active lifecycle initiatives
- Assist with QA by reviewing test sends, links, and personalization fields
- Track feedback and follow up on updates with CRM development and creative teams
- Support handoffs between lifecycle, creative, loyalty, and development partners
- Assist with meeting notes, status updates, and ad hoc team needs as they arise
Requirements:
- Must be a rising junior or senior at the time of the internship
- Must be available for the full internship period: June 1st - August 21st
- Available for in-office work at least three days per week
- Currently pursuing a degree in Marketing, Business, Communications, or a related field
- Strong organizational skills and attention to detail
- Comfortable managing multiple tasks in a fast-paced environment
- Clear written communication skills
- Dependable, proactive, and eager to learn
- Interest in lifecycle marketing, CRM, or consumer brands
- Passion for beauty and skincare
Business Rationale:
This summer, the e.l.f.tern will support active lifecycle marketing campaigns across email, SMS, and app messaging. Their focus will be on campaign preparation, organization, QA support, and cross-functional coordination for ongoing lifecycle initiatives, including personalized and loyalty-driven campaigns. The role will help ensure campaigns are launch-ready by organizing inputs, maintaining documentation, and supporting execution workflows during a high-volume period.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Key skills/competency
- Lifecycle Marketing
- CRM
- Email Marketing
- SMS Marketing
- Push Messaging
- Campaign Management
- Marketing Operations
- Cross-functional Collaboration
- Retail Marketing
- Beauty Industry
Skills & topics
- Summer Intern
- Lifecycle Marketing
- CRM
- Email Marketing
- SMS Marketing
- Marketing
- Internship
- Beauty
- Consumer Brands
- Marketing Intern
How to get hired
- Tailor your resume: Highlight marketing coursework, CRM interest, and organizational skills relevant to the Summer Intern, Lifecycle Marketing role.
- Craft a compelling cover letter: Express your passion for e.l.f. Beauty and explain how your skills align with lifecycle marketing needs.
- Showcase your academic achievements: Emphasize your status as a rising junior or senior and your relevant degree path (Marketing, Business, Communications).
- Prepare for AI screening: Be aware that AI may review applications; use clear, keyword-rich language in your application materials.
- Demonstrate eagerness to learn: Highlight your proactive nature and interest in beauty and skincare during the application and interview process.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for the Summer Intern, Lifecycle Marketing at e.l.f. Beauty?
- The Summer Intern, Lifecycle Marketing at e.l.f. Beauty will primarily support the execution of lifecycle campaigns across email, SMS, and push messaging. This includes preparing and organizing campaign inputs, maintaining documentation, assisting with quality assurance (QA), and coordinating with various teams like CRM development, creative, and loyalty.
- What qualifications are required for the Summer Intern, Lifecycle Marketing position at e.l.f. Beauty?
- To be considered for the Summer Intern, Lifecycle Marketing role at e.l.f. Beauty, you must be a rising junior or senior pursuing a degree in Marketing, Business, Communications, or a related field. Strong organizational skills, attention to detail, clear communication, and a passion for beauty and skincare are essential.
- What is the internship period for the Summer Intern, Lifecycle Marketing role at e.l.f. Beauty?
- The internship period for the Summer Intern, Lifecycle Marketing at e.l.f. Beauty is from June 1st to August 21st. Candidates must be available for the full duration of this period.
- What is the work arrangement for the Summer Intern, Lifecycle Marketing at e.l.f. Beauty?
- The Summer Intern, Lifecycle Marketing position at e.l.f. Beauty follows a hybrid work environment. Interns are required to be available for in-office work at least three days per week.
- How does e.l.f. Beauty utilize AI in its hiring process for the Summer Intern, Lifecycle Marketing role?
- e.l.f. Beauty may use AI tools to assist in reviewing applications and analyzing resumes for the Summer Intern, Lifecycle Marketing position. These tools support the recruitment team but do not replace human judgment in the final hiring decisions.
- What kind of exposure will I get as a Summer Intern, Lifecycle Marketing at e.l.f. Beauty?
- As a Summer Intern, Lifecycle Marketing at e.l.f. Beauty, you will gain hands-on exposure to CRM and lifecycle marketing strategies within a dynamic consumer brand environment. You will work directly on campaign execution, organization, and cross-functional coordination.
- What is the business rationale behind hiring a Summer Intern, Lifecycle Marketing at e.l.f. Beauty?
- The business rationale is to support active lifecycle marketing campaigns during a high-volume period. The intern will assist with campaign preparation, organization, QA, and coordination to ensure smooth and timely launches of personalized and loyalty-driven campaigns.