Senior Google Analytics Lead

Senior Google Analytics Lead at Dyson

Dyson’s Global IT is on a mission to pivot to in-house capabilities, aiming to become the go-to internal technology solutions partner, driven by the Global IT's Innovation & Technology (CITO) team. This initiative focuses on streamlining IT efficiency and fostering a culture of innovation by leveraging data and emerging technologies, all while maintaining a strong commitment to security, compliance, and resilience. The ultimate goal is to surpass the evolving needs of the business and its customers, guiding the organization to maximize the potential of these technologies.

The Digital Tracking team is at the forefront of harnessing data and technology to innovate and enhance user experiences across Dyson's digital landscape. This team is responsible for collecting digital data using industry-leading analytics tools and Tag Management Systems, playing a crucial role in informing core business strategies and decisions. Beyond development, the team also offers operational support to business users through a ticket-based system and email for efficient resolution of queries and issues.

Emphasizing a culture of collaboration, creativity, and continuous learning, the team works closely together to solve complex problems and drive technological advancements. Their collective efforts are vital in upholding Dyson's reputation for cutting-edge digital initiatives and in shaping the company's digital future.

Role Overview

As a Senior Google Analytics Lead, you will guide a dedicated team of analytics consultants. Your expertise will be instrumental in spearheading the implementation and configuration of Google Analytics solutions. Your leadership will ensure accurate collection and analysis of digital data, driving data-driven insights and informing key business strategies.

Key Responsibilities

• Oversee the use of Google Analytics tools, including Tag Manager, to optimize digital experiences and drive data-driven insights for Dyson's digital platforms.
• Provide leadership and guidance to a team of analytics consultants, ensuring accurate data collection, reporting, and analysis.
• Collaborate with cross-functional teams to implement and configure Google Analytics solutions, aligning with business objectives and optimizing user experiences.
• Drive process improvements and the adoption of best practices in the use of Google Analytics tools, staying updated on industry trends and technologies.
• Utilize strong communication skills to effectively engage with global stakeholders and articulate complex technical concepts to non-technical audiences.

What You'll Bring

• Bachelor's or Master's degree in Computer Science, Information Systems, or a related field.
• At least 5 years of experience with web technologies, and a strong command of JavaScript and related frameworks such as jQuery, as well as a deep understanding of HTTP, DNS, CDNs, and cookie management.
• At least 7 years of experience with Google Analytics tools, particularly Tag Manager, in a leadership role.
• Strong experience with Adobe Analytics tools, particularly Adobe Launch and Adobe Web Analytics, is preferred but not required.
• Strong analytical and problem-solving skills, with the ability to effectively interpret data and drive strategic improvements.
• Excellent communication abilities to work collaboratively with cross-functional teams and articulate complex concepts to non-technical audiences.
• Proven track record of leading and mentoring analytics teams, fostering a culture of innovation, agility, and data-driven decision making.
• A motivated and proactive learner, eager to stay updated on the latest digital trends and technologies and apply that knowledge to our analytics capabilities.

Key skills/competency

• Google Analytics (GA4)
• Google Tag Manager (GTM)
• JavaScript & jQuery
• Web Technologies (HTTP, DNS, CDNs, Cookies)
• Data Analysis & Interpretation
• Digital Strategy
• Team Leadership & Mentoring
• Stakeholder Communication
• Adobe Analytics (preferred)
• Process Optimization