Google Analytics Engineer

Google Analytics Engineer at Dyson

Dyson’s Global IT is on a mission to pivot to in-house capabilities and become the go-to internal technology solutions partner, driven by Global IT's Innovation & Technology (CITO) team. We focus on streamlining IT efficiency and nurturing a culture of innovation, leveraging the promises of data and emerging technologies while ensuring a steadfast commitment to security, compliance, and resilience. Our goal is to not only meet but exceed the changing needs of our business and customers and guide the organization in using these technologies to their maximum potential.

The Digital Tracking team is at the forefront of leveraging data and technology to innovate and enhance user experiences across the company's digital landscape. Tasked with the collection of digital data through industry-leading analytics tools and Tag Management Systems, the team plays a pivotal role in informing core business strategies and decisions. Beyond development, the team also provides operational support to business users, utilizing a ticket-based system and email for efficient resolution of queries and issues.

Emphasizing a culture of collaboration, creativity, and continuous learning, the team works closely together to solve complex problems and drive technological advancements. Their collective efforts are crucial in maintaining Dyson's reputation for cutting-edge digital initiatives and in shaping the company's future in the digital domain.

As a Google Analytics Engineer, you'll use Google Analytics and Tag Manager to optimize digital experiences and drive data-driven decisions. You'll collaborate with cross-functional teams to implement and configure Google Analytics for accurate reporting. Working with experienced consultants and frontend developers, you'll provide operational support, troubleshoot issues, analyse processes, and propose improvements. Stay updated on digital trends and technologies to keep our analytics capabilities cutting-edge.

Responsibilities

• Set up and utilize tools from Google's analytics offerings, including the Google Analytics and Tag Manager for digital tracking of user behaviour and campaign performance.
• Collaborate with cross-functional teams to ensure accurate data collection, reporting, and analysis, driving data-driven decision making and optimizing digital experiences.
• Provide operational support, troubleshoot issues, and analyse processes to propose strategic improvements that enhance our analytics capabilities.
• Stay up to date with the latest digital trends and technologies to keep our analytics tools at the forefront of the industry.

Requirements

• Bachelor's degree in computer science, Information Systems, or a related field.
• At least 5 years of experience with web technologies, and a good command of JavaScript and related frameworks such as jQuery, as well as a good understanding of HTTP, DNS, CDNs, and cookie management.
• Strong experience with Google Analytics tools (GA4) and Google Tag Manager.
• Some experience with Adobe Analytics tools, particularly Adobe Launch and Adobe Web Analytics, is preferred but not required.
• Strong analytical and problem-solving skills to effectively interpret data and drive strategic improvements.
• Excellent communication abilities to work collaboratively with cross-functional teams and articulate complex concepts to non-technical audiences.
• A motivated and proactive learner, eager to stay updated on the latest digital trends and technologies and apply that knowledge to our analytics capabilities.

Key skills/competency

• Google Analytics (GA4)
• Google Tag Manager (GTM)
• JavaScript
• Web Technologies
• Data Collection
• Data Analysis
• Troubleshooting
• Process Improvement
• Cross-functional Collaboration
• Digital Trends