Marketing Manager Audience Growth

Marketing Manager - Audience Growth, Event & Campaign Strategy

Since 2020, dWELL has been an affirming recovery housing program on a mission to support young adults in their transition to independence through residences and a community-based approach that supports growth and healing. We provide a personalized, foundational, skills-based model that helps young adults pursue their individual life goals. We are looking for a passionate, detail-oriented, and innovative Marketing Manager to join our New York City team and contribute to our goal of making a difference.

The Marketing Manager will lead the planning and execution of research-informed marketing strategies, translating insights and trends into compelling storytelling, content, campaigns, and experiences that engage diverse audiences and support organizational growth. This role will support marketing for dWELL Recovery and its brand affiliate, The Dorm.

With us, you’ll be part of the next frontier in mental health care with an integrative treatment model and outcomes research approved by a third-party validated Institutional Review Board (IRB). We blend individualized therapy and skills coaching, hands-on family work, group-based clinical support and a bustling community and social Clubhouse experience unseen elsewhere in our industry. With competitive salaries between $70,000 and $80,000 (based on background/experience) and a proud commitment to diversity in the workplace that affirms all races, genders and backgrounds, our strength is our community and we hope that includes you!

What You Will Do:

• Own and execute core marketing initiatives that elevate dWELL Recovery’s brand, visibility, and impact across digital channels, partnerships, and community touchpoints
• Develop and guide strategic content and campaign efforts that communicate complex clinical work in clear, compelling, and accessible ways for both B2B and B2C audiences
• Create and manage branded, search-optimized content including campaign copy, social media, website updates, blogs, case studies, and educational collateral
• Collaborate cross-functionally with clinical, outreach, research, and leadership teams to ensure marketing efforts are aligned with organizational priorities and growth goals
• Plan, support, and project-manage internal community events, external brand partnership events, and the development of on-site and experiential marketing assets to support in-person engagement.
• Monitor, analyze, and report on the effectiveness of cross-channel campaigns using KPIs and analytic tools, translating insights into recommendations and improvements
• Research market trends, customer behavior, and the mental health treatment competitive landscape to inform marketing strategies and inspire future efforts
• Identify and implement efficiencies and best practices to improve marketing workflows, data organization, and reporting across initiatives. Support with mentoring marketing interns, as needed

What You Need to Qualify:

• Bachelor's degree in Marketing/Communications/Journalism or a related field preferred
• Demonstrated ability to work independently while collaborating effectively within a team
• Strong organizational skills and attention to detail, with a proactive and self-starter work style
• Exceptional writing and communication skills, with the ability to adapt tone and voice across audiences
• Proficiency in analyzing marketing data (i.e. from Google Analytics/Email or Social Insights) and derive strategic insights to inform decision-making
• Proficiency with Google Workspace tools (Sheets/Docs/Slides/Drive) required
• Experience and comfort on a variety of social media platforms (Instagram, LinkedIn, YouTube, X, TikTok and Facebook) and project management tools (Asana, CODA) and design tools (Canva, Figma)
• Ability to work a hybrid schedule with a minimum of two days onsite

What We Offer:

• Full benefits including comprehensive medical, dental, vision and a 401K with up to 3% company match, fully vested after 3 years
• Flexible PTO - for a team that’s rested, recharged and feeling their best
• Hands-on, creative, team-based work environment in the heart of New York City
• We are family-owned and operated, offering a close-knit culture that emphasizes teamwork, trust, and a personal connection with every member of our team
• 12 weeks Paid Parental Leave following a full year of service - providing support and flexibility during life’s important moments

Compensation: $70,000-$80,000 (commensurate on experience)

Dwell is an equal opportunity employer. We consider applicants for all positions on the basis of merit, qualifications and business needs, and without regard to race, color, national origin, religion, sex, gender identity, age, disability, alienage or citizenship status, ancestry, marital status, partnership status, creed, sexual and reproductive health decisions, genetic predisposition or carrier status, sexual orientation, uniformed service or veteran status, familial status, status as a victim of domestic violence or any other status or characteristic protected by applicable federal, state or local laws.

Must be able to perform extensive standing, walking, and climbing; to lift up to 50lbs. regularly, to transport and stock assigned supplies and materials. Must be able to bend, stoop, and climb to reach materials.

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Key skills/competency

• Audience Growth Strategy
• Event Planning
• Campaign Management
• Content Creation
• Digital Marketing
• Data Analysis
• Marketing Strategy
• Brand Visibility
• Community Engagement
• Content Marketing