Iterable Lifecycle Marketing Manager
Dutch Vet · United States
- Hybrid
- Full-time
- $115,000 / year
- United States
Job highlights
- Manage prospect lifecycle marketing campaigns via email, SMS, push.
- Build and optimize customer journeys for conversion.
- Execute and QA marketing campaigns with attention to detail.
- Analyze funnel performance and report on key metrics.
- Requires 3+ years of direct Iterable experience.
About the role
Iterable Lifecycle Marketing Manager
Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits. We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers - offering real relief and convenience for pets and their families. As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.” Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.
The Role
We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must-have requirement for this role. You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments. This is a fully remote role, but you must be located in the US to be considered.
If this sounds interesting to you, we'd love to hear from you!
What You'll Do:
- Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
- Own day-to-day execution of key prospect moments including: Lead nurture & prospect engagement sequences, Trial new conversion programs, Abandoned flow re-engagement, Promotional and time-sensitive offer campaigns
- Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
- Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
- QA campaigns thoroughly (logic, personalization, rendering, links, timing)
- Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
- Support A/B testing of subject lines, content, offers, timing, and segmentation
- Help document and improve prospect lifecycle best practices and templates as the program scales
What You'll Bring:
- 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
- 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
- Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
- Comfort working with funnel data to identify gaps and optimize conversion rates
- Extremely detail-oriented with strong QA instincts
- Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
- Ability to manage multiple campaigns simultaneously in a fast-moving environment
- A bias toward action: ship, learn, iterate
Nice To Haves:
- Experience in subscription, DTC, or consumer health/wellness
- Familiarity with growth experimentation frameworks and prospect lifecycle measurement
- HTML knowledge for email troubleshooting
- Experience collaborating with paid growth or product marketing teams
Why This Role Is Exciting:
- You'll own the programs that turn interest in Dutch into membership
- Your work will have a direct, measurable impact on new member acquisition
- You'll help shape how Dutch earns trust before someone ever becomes a member
Why Work for Dutch?
- Competitive annual salary range between $85,000 - $115,000
- Remote working location
- Health, dental and vision insurance
- Flexible PTO
- 401k plan
- Robust holiday schedule
- Growth opportunities!
Dutch Guiding Principles:
- Pets First: Business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being.
- Agile Like a Cat: We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options - even ones that may not be on the table - then execute without perfection getting in the way.
- Creativity is our Catnip: Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand.
- Be the Human Your Dog Thinks You Are: Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Key skills/competency
- Iterable
- Lifecycle Marketing
- CRM Marketing
- Prospect Marketing
- Email Marketing
- SMS Marketing
- Push Notifications
- Campaign Management
- A/B Testing
- Data Analysis
Skills & topics
- Iterable
- Lifecycle Marketing
- CRM
- Prospect Marketing
- Email Marketing
- SMS Marketing
- Push Notifications
- Campaign Management
- A/B Testing
- Data Analysis
- Marketing Manager
- Remote
- US
- DTC
How to get hired
- Highlight Iterable Expertise: Clearly demonstrate your 3+ years of hands-on experience with Iterable, including journeys, triggers, segmentation, and A/B testing, on your resume.
- Quantify Your Impact: Showcase your success in prospect marketing by providing data-driven examples of how you've increased trial starts and conversion rates.
- Tailor Your Application: Customize your resume and cover letter to specifically address the 'What You'll Bring' section, emphasizing your detail-orientation and persuasive writing skills.
- Showcase Your QA Skills: Provide examples of how you ensure campaign accuracy, logic, personalization, and rendering, as thorough QA is a key requirement.
- Demonstrate Remote Readiness: Confirm your US residency and highlight your ability to manage multiple campaigns independently in a fast-paced, remote environment.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the minimum Iterable experience required for the Dutch Vet Lifecycle Marketing Manager role?
- The Dutch Vet Lifecycle Marketing Manager role explicitly requires a minimum of 3+ years of hands-on experience with Iterable. This includes practical experience with building journeys, setting up triggers, performing segmentation, and conducting A/B tests within the platform. Applicants without this specific experience will not be considered.
- Is this a remote position, and are there location restrictions for the Iterable Lifecycle Marketing Manager job at Dutch Vet?
- Yes, this is a fully remote position. However, candidates must be located in the US to be considered for the Iterable Lifecycle Marketing Manager role at Dutch Vet. This ensures alignment with operational and compliance requirements.
- What specific marketing channels will the Lifecycle Marketing Manager at Dutch Vet be responsible for?
- The Iterable Lifecycle Marketing Manager at Dutch Vet will be responsible for managing and executing prospect-focused lifecycle campaigns across key digital channels, including email, SMS, and push notifications, all within the Iterable platform.
- How does Dutch Vet measure success for the Lifecycle Marketing Manager role?
- Success for the Lifecycle Marketing Manager at Dutch Vet is measured by monitoring funnel performance and reporting on key prospect metrics such as open rates, click-through rates (CTR), trial starts, and conversion rates. The role directly impacts new member acquisition.
- What kind of impact can I expect to make as a Lifecycle Marketing Manager at Dutch Vet?
- As the Lifecycle Marketing Manager at Dutch Vet, you will directly own the programs that convert interested prospects into paying members. Your work will have a measurable impact on new member acquisition and will help shape how Dutch builds trust with potential customers before they even join.
- What are the essential qualifications for the Dutch Vet Lifecycle Marketing Manager position?
- Essential qualifications for the Dutch Vet Lifecycle Marketing Manager include 3+ years of lifecycle or CRM marketing experience focused on prospect acquisition, and critically, 3+ years of hands-on Iterable experience. Strong segmentation, conversion-focused messaging, data analysis skills, and meticulous attention to detail are also required.
- What is the salary range for the Iterable Lifecycle Marketing Manager role at Dutch Vet?