Senior Marketing Manager - Duolingo English Test India
Duolingo
Job Overview
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Job Description
About the Role
The Senior Marketing Manager - Duolingo English Test India role at Duolingo focuses on leveraging market insights, running 360-degree marketing campaigns and building interactive communities for the Duolingo English Test in India. This position involves close collaboration with regional leadership, managing agencies for content creation, organizing events and running both online and offline community initiatives.
Your Responsibilities
- Develop and implement marketing plans using social media, PR, events, influencers and campaigns.
- Manage external agencies and contractors to create compelling content.
- Organize scalable strategies including events, meetups, and conferences.
- Create and run online and offline communities across platforms like YouTube, Instagram, LinkedIn, Quora and X.
- Drive market-specific media relations strategy for PR coverage.
- Monitor engagement, user feedback and adjust marketing strategies based on data.
- Prepare regular reports and dashboards to track progress.
- Collaborate with regional and US teams to share insights and learnings.
What You Bring
- 7-10 years of marketing experience running 360-degree campaigns.
- Experience in developing and supervising full cycle marketing communications.
- Strong grasp of Indian local consumer, technology, and cultural trends.
- Ability to work across cross-functional remote teams.
- Excellent storytelling, writing skills, and creativity in narrative building.
- Proven record of achieving results with innovation over large budgets.
Exceptional Qualities
Candidates with passion for lowering barriers to education, analytical skills, and familiarity with the EdTech and study abroad markets in India will stand out.
Key skills/competency
- Marketing Campaigns
- Content Creation
- Community Building
- Media Relations
- Market Insights
- Data Analysis
- Event Management
- Storytelling
- Cross-functional Collaboration
- Digital Marketing
How to Get Hired at Duolingo
- Research Duolingo's culture: Study their mission, values, and recent news.
- Customize your resume: Highlight 360-degree marketing experience.
- Emphasize community building: Showcase campaign and event successes.
- Prepare data stories: Demonstrate analytical and creative results.
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