Senior Marketing Manager, DET, India
Duolingo · India
- Hybrid
- Full-time
- $120,000 / year
- India
Job highlights
- Lead DET marketing growth in India.
- Develop and execute multi-channel campaigns.
- Build and engage online communities.
- Analyze metrics and adapt strategies.
- Collaborate with global teams.
About the role
About Duolingo
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. Read our blog to learn more.
About The Role
The Duolingo English Test is an alternative to traditional high-stakes' testing — through a Duolingo-style experience: convenient, fast, and affordable. Students interested in studying abroad can certify their English with the Duolingo English Test in place of other standardized tests like the TOEFL and IELTS. We are now accepted by over 6,000 higher education institutions worldwide. Using AI and remote proctoring, we enable students to take the test online, on-demand, anywhere in the world. If you love making a difference in education through technology, this is the place for you.
We are looking for a creative, independent teammate with solid experience developing and running marketing campaigns, and building strong communities, who can help us accelerate the Duolingo English Test growth in India. As a core member of our global organization the ideal candidate will not only be an outstanding, self-motivated problem solver, who can work and take decisions independently, but is also a proactive and team-oriented communicator.
You will...
- Work closely with regional leadership to leverage market insights and develop and implement marketing plans —including social media, PR, events, influencers and campaigns—to grow awareness around the Duolingo English Test in India.
- Manage agencies or contractors required to generate compelling content, including articles, posts, newsletters, e-mailers, and videos, to engage the test taker community in India.
- Organize and run scalable strategies for the DET via events, meetups, and conferences to bring students and stakeholders together.
- Create and run online and offline communities and forums to facilitate discussions and networking- these include YouTube, Instagram, LinkedIn, Quora and X.
- Drive a market-specific media relations strategy to ensure PR coverage is achieved in long-lead media and that we can jump on short-lead opportunities.
- Monitor and analyze engagement metrics, user feedback, and community sentiment. Be ready to tweak local marketing efforts and adjust the plan based on takeaways.
- Prepare regular reports and dashboards to track progress and make data-driven recommendations for improvements.
- Partner with other functions across the region and in the US, to be able to share insights and learnings around India, one of the most critical and important markets for the Duolingo English Test.
You have...
- 7-10 years of marketing experience either as a client or on the agency side. This should include being able to run 360 degree campaigns including events and social media communities and PR.
- Experience in conceiving, developing, and supervising marketing and communication ideas throughout their full cycle.
- Strong grasp of local consumer, technology and cultural trends in India. A strong understanding on what the motivators are for the youth, especially those who would be keen to study abroad.
- The ability to collaborate with cross-functional teams in a fast-paced environment and need to establish expectations and rationale on results for stakeholders and contributors.
- Track record of achieving great results with ideas, rather than large budgets.
- Expert storyteller, with strong writing skills and the creativity to build compelling consumer-friendly narratives.
- Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs.
- Excellent English speaking and writing skills, and attention to detail.
Exceptional candidates will have...
- Passion for our mission to lower barriers to education.
- Previous experience working or studying in an English-speaking environment.
- Strong analytical skills, with ability to combine data and creativity in ideation and campaign management.
- Familiarity with the EdTech industry, and study abroad market in India (including English Proficiency Testing).
Key skills/competency
- Marketing Campaigns
- Community Building
- Social Media Marketing
- Public Relations (PR)
- Event Marketing
- Content Creation
- Market Insights
- Data Analysis
- Cross-functional Collaboration
- Storytelling
Skills & topics
- Senior Marketing Manager
- Marketing
- Community Management
- Social Media
- Public Relations
- Event Marketing
- Content Strategy
- India Market
- Duolingo English Test
- EdTech
How to get hired
- Tailor your resume: Highlight marketing campaign success, community building, and India market expertise.
- Showcase your portfolio: Include examples of 360-degree campaigns, content, and successful initiatives.
- Demonstrate cultural fit: Emphasize collaboration, problem-solving, and passion for education.
- Prepare for interviews: Be ready to discuss strategic thinking and data-driven decision-making.
- Network within Duolingo: Connect with employees on LinkedIn to gain insights into team dynamics.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the Duolingo English Test (DET) and its role at Duolingo?
- The Duolingo English Test (DET) is a convenient, fast, and affordable alternative to traditional English proficiency tests like TOEFL and IELTS. It is accepted by over 6,000 higher education institutions worldwide and uses AI and remote proctoring for online, on-demand testing.
- What are the primary responsibilities of the Senior Marketing Manager for DET in India?
- The Senior Marketing Manager will develop and implement marketing plans for DET in India, including social media, PR, events, and influencer campaigns. They will also manage content creation, build online and offline communities, drive media relations, and analyze engagement metrics to optimize local marketing efforts.
- What kind of marketing experience is required for this role?
- The role requires 7-10 years of marketing experience, preferably with experience in managing 360-degree campaigns, events, social media communities, and PR. A strong grasp of local consumer, technology, and cultural trends in India is essential.
- How does Duolingo support its remote employees?
- Duolingo emphasizes collaboration with cross-functional teams and building strong HQ relationships. The company also offers a benefits package focused on holistic well-being for its employees.
- What makes a candidate exceptional for the Senior Marketing Manager role at Duolingo?
- Exceptional candidates will demonstrate a passion for Duolingo's mission, have experience working or studying in an English-speaking environment, possess strong analytical skills to combine data and creativity, and have familiarity with the EdTech industry and the study abroad market in India.
- How can I demonstrate my understanding of the Indian market for this role?
- You can demonstrate your understanding by highlighting your experience with local consumer, technology, and cultural trends in India. Specifically, articulate your knowledge of the motivators for Indian youth interested in studying abroad.
- What does Duolingo's commitment to diversity and inclusion look like?
- Duolingo is an Equal Employment Opportunity employer and does not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, or disability. They strive to ensure a fair and accurate assessment of skills during the interview process.