Product Marketing Manager, Duolingo Math
Duolingo · New York, NY
- On site
- Full-time
- $153,150 / year
- New York, NY
Job highlights
- Lead marketing for Duolingo Math product.
- Develop and execute go-to-market strategies.
- Collaborate with product, design, and marketing teams.
- Drive user acquisition, engagement, and retention.
- Utilize consumer research and data analysis.
About the role
About Duolingo
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About The Role
We’re looking for a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math— an exciting product that brings the joy and rigor of learning to the lifelong skill of math. You’ll shape how this product connects with learners, parents, and teachers, working cross-functionally with Product, Design, and Marketing. You will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention.
You will...
- Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math.
- Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans.
- Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
- Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies.
- Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing.
- Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams.
You have...
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of product marketing experience, ideally in consumer technology, with a track record of launching and scaling successful products.
- Strong understanding of the mobile app ecosystem and experience marketing consumer-facing digital products.
- Experience marketing educational products for children; background in mobile apps, games, or classroom learning tools is a plus.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and present clearly to diverse audiences.
- Data-driven mindset with experience using insights and analytics to inform strategy and optimize performance.
- Experience collaborating cross-functionally and managing multiple projects in a fast-paced environment.
Salary Range
$116,500—$189,800 USD
We post a multi-level salary range for all of our roles. This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.
Benefits & Perks
Take a peek at how we care for our employees' holistic well-being with our benefits here.
Equal Employment Opportunity
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Applicant Privacy
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
Key skills/competency
- Product Marketing
- Go-to-market Strategy
- User Acquisition
- Engagement
- Retention
- Consumer Research
- Competitive Analysis
- Marketing Campaigns
- Mobile App Marketing
- Educational Technology
Skills & topics
- Product Marketing Manager
- Product Marketing
- Go-to-market Strategy
- User Acquisition
- Engagement
- Retention
- Consumer Research
- Competitive Analysis
- Marketing Campaigns
- Mobile App Marketing
- Consumer Technology
- Educational Technology
- Marketing
- Business
- Communication Skills
- Data Analysis
- Project Management
- Duolingo
How to get hired
- Tailor your resume: Highlight product marketing experience in consumer tech and mobile apps, especially educational products.
- Showcase your skills: Emphasize data-driven decision-making, cross-functional collaboration, and campaign management.
- Quantify achievements: Use numbers to demonstrate your success in user acquisition, engagement, and retention.
- Prepare for interviews: Be ready to discuss your product marketing strategies and how you've launched and scaled products.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Product Marketing Manager, Duolingo Math position at Duolingo?
- The salary range for this role at Duolingo is $116,500 to $189,800 USD annually. This range may vary based on factors like skills, experience, and education. It does not include equity compensation or other benefits.
- What are the key responsibilities of a Product Marketing Manager at Duolingo for Duolingo Math?
- As a Product Marketing Manager for Duolingo Math, you will develop and implement marketing strategies for user acquisition, engagement, and retention. This includes collaborating with cross-functional teams, conducting market research, developing go-to-market plans, creating marketing campaigns, and analyzing performance.
- What qualifications are required for the Product Marketing Manager, Duolingo Math role?
- Required qualifications include a Bachelor's degree in Marketing, Business, or a related field, and at least 3 years of product marketing experience in consumer technology. Experience with mobile apps, consumer-facing digital products, and educational products for children is highly valued.
- How does Duolingo handle accommodations during the hiring process for the Product Marketing Manager, Duolingo Math position?
- Duolingo is committed to fair and accurate assessment. If you require assistance or accommodation during the interview process for the Product Marketing Manager, Duolingo Math role, please contact accommodations@duolingo.com.
- Does Duolingo offer remote work for the Product Marketing Manager, Duolingo Math position?
- The job description states that salary ranges are the same for all US locations, implying the role is based in the US. While not explicitly stated as remote, hybrid, or on-site, Duolingo has adopted various work arrangements. It's best to clarify the work arrangement with the recruiter during the hiring process.
- What is the importance of data analysis for the Product Marketing Manager, Duolingo Math role at Duolingo?
- A data-driven mindset is crucial for the Product Marketing Manager, Duolingo Math role. You'll use insights and analytics to inform strategy, optimize campaign performance, and provide actionable recommendations for improving user acquisition, engagement, and retention.