Business Intelligence Analyst

Who We Are

Duelbits is a crypto-native entertainment platform offering casino, sportsbook, and Duelbits Predict, where real-world outcomes become tradable markets. We cater to players who are online-first and fast-moving, operating at the convergence of crypto culture, gaming, and internet entertainment. Our team is fully remote, globally distributed, and driven by ownership, speed, and execution. Data is central to our operations, influencing everything from acquisition and retention to product optimization and risk control.

What We're Looking For

We are seeking a Business Intelligence Analyst (GA4-focused) to enhance our analytics capabilities and elevate how we measure performance across both product and marketing. This role is a core part of the BI function, collaborating with senior stakeholders and cross-functional teams. While not a senior position, it demands strong hands-on expertise, particularly with Google Analytics 4, and the ability to operate autonomously. You will be instrumental in defining how we track, analyze, and interpret user behavior, transforming raw data into structured insights that drive critical business decisions.

What You'll Be Doing

Business Intelligence & Analytics

• Develop, optimize, and maintain advanced SQL queries across large datasets, including user data, transactions, product performance, and marketing activity.
• Deliver recurring and ad-hoc analysis for key areas such as Acquisition, CRM, Casino, Sportsbook, Predict, VIP, AML & Fraud, and Customer Support.
• Define, track, and improve essential KPIs across various departments.
• Build and maintain dashboards that effectively translate complex data into actionable insights.
• Perform deep-dive analysis on critical metrics like funnels, retention, conversion, and monetization.
• Ensure data consistency and validate analytical logic across multiple data sources.
• Own analytical workstreams comprehensively, from initial business questions to the final insight delivery.

Google Analytics 4 & Web Analytics

• Lead GA4-based performance analysis covering acquisition, engagement, funnels, retention, and attribution.
• Design and manage GA4 event tracking, conversions, and custom parameters.
• Work confidently with gtag and event schema implementation.
• Ensure correct UTM usage and robust campaign attribution structure.
• Debug tracking issues and validate data quality in collaboration with marketing, product, and engineering teams.
• Act as the internal reference point for GA4 best practices and web analytics governance.

What You Bring

Core Capability

• Strong SQL skills, including complex joins, aggregations, and handling large-scale datasets, are mandatory.
• Proven hands-on experience with Google Analytics 4.
• Solid understanding of:
  • Event-based tracking design
  • Events and parameter creation
  • gtag fundamentals
  • UTM governance
  • Attribution models and their limitations
  • Funnel and conversion analysis
  • Data validation and QA
• Fluent English (written and spoken).
• Quantitative academic background (Economics, Mathematics, Statistics, Engineering, or similar).
• Strong numerical reasoning and exceptional attention to detail.
• Must be based within GMT -2 to GMT +4 to ensure effective collaboration during core operating hours.

Mindset & Experience

• 1–3+ years of experience in BI, analytics, or similar data roles.
• Ability to structure ambiguous business questions into clear analytical frameworks.
• Proactive, curious, and ownership-driven approach.
• Comfortable working in fast-paced, remote, and asynchronous environments.
• Open to feedback and committed to iterative improvement.

Advantageous Experience

• Experience with BI tools (Looker, Tableau, Power BI, etc.).
• Experience collaborating closely with product or marketing teams.
• iGaming exposure is a strong plus.
• Interest or prior exposure to crypto, fintech, or online entertainment sectors.

What We Offer

• Competitive service fees with performance-linked upside.
• Fully remote collaboration opportunities.
• Direct exposure to high-impact product and marketing decisions.
• Autonomy and ownership within a rapidly scaling crypto entertainment platform.
• Opportunity to deepen expertise across BI, GA4 governance, and product analytics in a high-growth environment.

Key Skills/Competency

• SQL
• Google Analytics 4 (GA4)
• Event Tracking
• Data Analysis
• KPI Definition
• Dashboarding
• Attribution Modeling
• Data Validation
• Business Intelligence
• Web Analytics