YouTube Scriptwriter
Dragonfruit · United States
- Hybrid
- Full-time
- $80,000 / year
- United States
Tailored resume — keyword-matched to this role.
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Job highlights
- Write YouTube scripts blending storytelling and persuasion.
- Focus on educational content, retention, and audience trust.
- Collaborate with creative teams and clients.
- Utilize direct-response and psychological principles.
- Work remotely for a values-driven company.
About the role
Who We Are
Four years ago, Dragonfruit set out to bring together some of the most talented visual storytellers, viral video strategists, and big-name clients to change the way we create and consume on YouTube. The result has been bigger than we could have imagined, generating over one billion organic views and hundreds of millions of subscribers for creators like MrBeast, Ali Abdaal, Chris Williamson, Codie Sanchez, Neil Patel, and organizations including Y Combinator, e.l.f. Beauty, WHOOP, ClickUp, and the Center for Humane Technology. Unlike other social media agencies or YouTube businesses, Dragonfruit refuses to celebrate a “creator economy” that trades viewers’ time and attention for rapid-fire dopamine entertainment. Instead, we aim to lead a global movement to make YouTube a more valuable and educational place—where views and subscribers are a means, not the goal; where viral-educational channels increase awareness, trust, and long-term impact while creating genuine value in viewers’ lives.The Role
As Dragonfruit’s YouTube Copywriter, you’ll operate at the intersection of editorial storytelling and direct-response persuasion—crafting scripts that don’t just entertain, but move people to think, feel, and act. This role blends the mindset of a VSL copywriter and funnel copywriter with deep YouTube-native storytelling. You’ll write long-form and short-form scripts that function like living sales pages—built on clarity, structure, and emotional momentum—while still feeling human, credible, and editorial-first. You’ll define and execute the editorial vision across multiple creative pods, collaborating with YouTube Producers, Creative Directors, Post-Production Managers, and Editors to deliver scripts that maximize retention, conversions, and long-term audience trust. Day-to-day, you’ll own script development across our client roster—getting first look at raw ideas from elite athletes, world-class creators, and $100M+ founders—and transforming those ideas into high-performing videos. You’ll use direct-response frameworks, psychological storytelling, and platform-specific insights to write scripts that hook fast, sustain attention, and compound impact. This is a role for writers who understand that modern YouTube rewards response marketers and behavioral copywriters—those who know how to structure ideas around curiosity, tension, payoff, and belief change—without sacrificing substance or integrity.What You’ll Do
- Write world-class YouTube scripts using hooks, narrative arcs, and persuasion principles optimized for retention and clarity
- Apply direct-response thinking to educational content—structuring ideas for momentum, comprehension, and action
- Translate complex ideas into compelling, watchable stories that drive trust and measurable outcomes
- Collaborate closely with editors to ensure the final cut adheres to your narrative and persuasive intent
- Ruthlessly edit for clarity, pacing, and emotional resonance—cutting anything that doesn’t serve the viewer
What You Can Expect
- An ambitious startup culture: Work cross-functionally, wear multiple hats, and occasionally work evenings or weekends. We’re building something difficult and meaningful—and we’re looking for people excited to rise to that challenge.
- Lift up others: Provide clear, constructive feedback to producers, creative directors, and editors to align scripts with YouTube best practices and performance goals.
- Lift up yourself: Use Dragonfruit’s culture of excellence as an incubator to sharpen your writing, persuasion skills, critical thinking, and YouTube expertise.
- Be a key player in growth: Help identify blind spots in our content and service offering, and collaborate with leadership to improve systems and creative strategy.
- Earn more: Performance-based raises, generous referral and sales commissions, cash bonuses tied to video performance, and more.
Skills & Qualifications
- Proven experience as a YouTube Scriptwriter, YouTube Copywriter, YouTube Strategist, or Producer with documented results (must provide examples of scripts that generated significant views or engagement)
- Strong background in persuasive writing, storytelling, and audience psychology, with a clear understanding of how persuasion works at scale
- Familiarity with VSL, funnel, or sales-driven copy principles—and the ability to adapt them to YouTube without sounding like an ad
- Deep fluency in YouTube culture, formats, trends, and analytics (non-gaming niches only)
- Ability to synthesize ethos, pathos, and logos into scripts that influence, educate, and entertain
- Clear communicator who can translate abstract ideas into executable creative direction
Perks
- Work from anywhere (100% remote)
- Performance-based profit share model
- Gifts and cash bonuses for birthdays, anniversaries, and milestones
- Unlimited book reimbursements (we read a lot 📚)
- Paid volunteering day to support a cause you care about
- Direct access to some of the largest creators and brands in the world
- Work for a values-driven company committed to long-term social impact
Key skills/competency
- YouTube Scriptwriter
- Copywriting
- Storytelling
- Direct-response Persuasion
- Audience Psychology
- YouTube Strategy
- Video Production
- Content Creation
- Marketing
- Communication
Skills & topics
- YouTube Scriptwriter
- Copywriter
- Content Creator
- Video Script
- Storyteller
- Persuasive Writing
- Audience Engagement
- YouTube Strategy
- Remote Work
- Digital Marketing
How to get hired
- Tailor your resume: Highlight your YouTube scriptwriting experience and successful campaigns, emphasizing results like views and engagement.
- Showcase your portfolio: Provide clear examples of scripts that demonstrate your persuasive writing, storytelling, and YouTube strategy skills.
- Understand Dragonfruit's mission: Research their focus on educational content and social impact to align your application with their values.
- Prepare for interviews: Be ready to discuss your approach to structuring scripts, audience psychology, and adapting sales copy for YouTube.
Technical preparation
Study direct-response and VSL copywriting frameworks.,Analyze popular YouTube channels for hooks and pacing.,Practice translating complex topics into simple narratives.,Familiarize yourself with YouTube analytics basics.
Behavioral questions
Describe a time you persuaded an audience.,How do you handle constructive creative feedback?,Share an example of adapting content for a platform.,How do you balance creativity with performance goals?
Frequently asked questions
- What is Dragonfruit's mission as a YouTube agency?
- Dragonfruit aims to make YouTube a more valuable and educational platform. They focus on creating content that increases awareness, trust, and long-term impact, rather than just rapid-fire entertainment. Their goal is to foster genuine value in viewers' lives.
- What makes the YouTube Scriptwriter role unique at Dragonfruit?
- This role combines editorial storytelling with direct-response persuasion, creating scripts that function like 'living sales pages.' It requires a deep understanding of YouTube-native storytelling, audience psychology, and adapting sales copy principles without sounding overtly promotional.
- What kind of clients can I expect to work with as a YouTube Scriptwriter?
- You'll get first access to ideas from elite athletes, world-class creators, and founders of companies valued at over $100 million. Dragonfruit works with a roster of high-profile clients, including well-known YouTubers and major organizations.
- Is this a remote position for the YouTube Scriptwriter role?
- Yes, this is a 100% remote position, allowing you to work from anywhere. Dragonfruit embraces a remote-first culture.
- What skills are most important for a YouTube Scriptwriter applicant?
- Key skills include proven experience in YouTube scriptwriting with documented results, strong persuasive writing and storytelling abilities, familiarity with sales copy principles, deep understanding of YouTube culture and trends (non-gaming), and excellent communication for translating ideas.
- How does Dragonfruit differ from other social media agencies?
- Dragonfruit differentiates itself by rejecting the 'creator economy' model that prioritizes rapid entertainment. Instead, they champion a movement for more valuable and educational YouTube content, focusing on awareness, trust, and long-term impact.
- What are the growth opportunities for a YouTube Scriptwriter at Dragonfruit?
- You'll be in an ambitious startup culture where you can wear multiple hats and contribute to improving systems and creative strategy. The role serves as an incubator to sharpen writing, persuasion, critical thinking, and YouTube expertise.
- What kind of results does Dragonfruit achieve for its clients?
- Dragonfruit has generated over one billion organic views and hundreds of millions of subscribers for creators and organizations like MrBeast, Ali Abdaal, Y Combinator, and e.l.f. Beauty.