Media & PR Lead

About Dr. Martens plc

Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.

Where You Sit

As our Media & PR Lead, you’ll be part of the Commercial team working closely with brilliant people across the business and reporting into the Senior Marketing Manager. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.

Where You Contribute

Lead the development and execution of media and PR strategies that amplify Dr. Martens’ brand presence and cultural relevance in your market. This role builds meaningful connections with consumers through compelling storytelling, influencer engagement, and media partnerships, ensuring alignment with global frameworks while tailoring initiatives to local cultural contexts. You will position Dr. Martens as a brand rooted in rebellious youth culture and Alternative Craft, driving awareness, desirability, and advocacy.

Core Accountabilities

• Developing and delivering local PR and media strategies aligned to global brand frameworks, ensuring culturally relevant storytelling and impactful brand positioning.
• Building and managing relationships with key media, influencers and cultural partners, including product placements, collaborations and brand amplification opportunities.
• Leading local PR initiatives such as press events, product launches, festivals and cultural activations, managing external PR agencies to deliver against brand and commercial objectives.
• Executing influencer and media content plans in line with global guidelines, collaborating cross-functionally with marketing, retail and e-commerce teams for integrated campaigns.
• Monitoring and reporting on PR performance, tracking KPIs including awareness, engagement and sentiment, while supporting sustainability and community initiatives.

Key Skills & Capabilities

Put simply, the key things we’re looking for are:

• Proven PR and media expertise within fashion, lifestyle or cultural sectors, with strong experience in influencer marketing and media partnerships.
• Deep cultural insight and storytelling ability, crafting compelling narratives that strengthen brand identity and resonate with local audiences.
• Digitally savvy, with strong knowledge of social platforms and influencer engagement strategies to drive brand visibility.
• Excellent relationship builder and collaborator, able to manage agencies, media and cross-functional stakeholders while delivering creative activations.
• Data-driven and highly organised, skilled in campaign performance analysis, project management and delivering multiple initiatives within timelines and budgets, with fluency in English and local language.

What’s In It For You?

• Hybrid working
• Welcome to the family free pair of Docs
• 65% off all Docs
• Award-winning ‘Buy As You Earn’ Dr. Martens share plan
• Private healthcare
• A dedicated culture team
• 2 paid volunteer days per year

Ready to Fill Your Boots?

If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you. At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.

Key skills/competency

• Public Relations
• Media Strategy
• Influencer Marketing
• Brand Positioning
• Storytelling
• Digital Marketing
• Content Strategy
• Campaign Management
• Stakeholder Management
• Performance Analysis