Performance Marketing Executive in Mumbai
Dr.Dento · Mumbai Metropolitan Region
- On site
- Full-time
- ₹450,000 / year
- Mumbai Metropolitan Region
Job highlights
- Drive e-commerce and quick commerce growth via performance marketing.
- Manage Google Ads, Meta Ads, Amazon, Flipkart, and D2C platforms.
- Optimize campaigns, listings, and conversions for revenue scaling.
- Analyze data, generate insights, and drive experimentation.
- Focus on ROAS, CAC, and aggressive campaign scaling.
About the role
Role Overview
We are looking for a Performance Marketing Specialist who can drive growth across E-commerce and Quick Commerce platforms. This role is ideal for someone who understands data, conversion, and marketplace dynamics and can scale revenue through smart performance strategies.
Key Responsibilities
- Performance marketing (core role): Plan, execute, and optimize campaigns on Google Ads (Search, Display, Shopping). Plan, execute, and optimize campaigns on Meta Ads (Facebook and Instagram). Manage budgets, ROAS, CAC, and overall campaign performance. Continuously test creatives, audiences, and funnels.
- E-commerce platform management: Handle performance on Amazon and Flipkart. Handle performance on D2C website (Shopify or similar). Optimize listings (SEO, keywords, images, content). Improve conversion rates and product visibility. Manage deals, offers, and seasonal campaigns.
- Quick commerce (Zepto, Blinkit, Instamart, etc.): Manage product listings, visibility, and sales growth. Work on platform ads and promotions. Work on keyword ranking. Work on inventory planning and stock optimization. Coordinate with platform account managers.
- Data and analytics: Track and analyze performance using tools like Google Analytics and ad dashboards. Generate insights and actionable reports. Optimize funnels for higher conversions.
- Growth and experimentation: Identify new growth opportunities across platforms. Run A/B tests on creatives. Run A/B tests on landing pages. Run A/B tests on pricing/offers. Scale winning campaigns aggressively.
Requirements
- 1–2 years of experience in Performance Marketing / Growth
- Hands-on Experience With:
- Google Ads & Meta Ads
- Amazon / Flipkart seller panels
- Quick commerce platforms (Zepto, Blinkit, Swiggy Instamart)
- Strong understanding of: CAC, ROAS, CTR, Conversion Rate
- Experience with D2C brands is a big plus
- Analytical mindset + execution-focused
Good To Have
- Experience with Shopify
- Creative understanding (ad hooks, UGC, creatives)
- Experience in FMCG / D2C brands
About Company
At Dr. Dento, we are redefining oral care in India by making it smarter, cleaner, and more sustainable. Founded in 2023, we focus on creating research-backed, technology-driven, and eco-friendly products that promote superior oral health and peace of mind for a new, progressive India. Our product range includes sonic electric toothbrushes, engineered for performance and comfort with multiple modes for whitening, deep cleaning, and gum massage; organic toothpaste, a 100% chemical-free formula available in refreshing flavors like vanilla icy mint and matcha green tea mint; alcohol-free mouthwash, designed to keep your breath fresh and your mouth healthy without the sting of harsh chemicals; and fennel mint oil pulling, a modern take on the ancient Ayurvedic ritual that blends tradition with technology for holistic oral wellness.
Key skills/competency
- Performance Marketing
- Google Ads
- Meta Ads
- E-commerce Management
- Quick Commerce
- Amazon
- Flipkart
- D2C
- Data Analysis
- Growth Hacking
Skills & topics
- Performance Marketing
- Digital Marketing
- E-commerce
- Quick Commerce
- Google Ads
- Meta Ads
- Amazon
- Flipkart
- D2C
- Growth Marketing
- Marketing Executive
- Marketing Specialist
- Online Advertising
- Campaign Management
- ROAS
- CAC
- Conversion Rate Optimization
- Data Analysis
- Mumbai Jobs
- FMCG Marketing
How to get hired
- Tailor your resume: Highlight performance marketing experience with specific metrics (ROAS, CAC) and e-commerce/quick commerce platform management.
- Showcase platform expertise: Emphasize hands-on experience with Google Ads, Meta Ads, Amazon, Flipkart, and quick commerce platforms.
- Quantify achievements: Use numbers to demonstrate your ability to drive growth and optimize campaigns for conversion and revenue.
- Prepare for data-driven interviews: Be ready to discuss your analytical approach, A/B testing strategies, and how you use data to make decisions.
- Demonstrate understanding of D2C: If you have D2C experience, clearly articulate how you've contributed to growth for similar brands.
Technical preparation
Master Google Ads and Meta Ads campaign management.,Understand Amazon/Flipkart seller panel functionalities.,Learn quick commerce platform advertising strategies.,Practice data analysis with Google Analytics.
Behavioral questions
Describe a successful campaign you optimized.,How do you handle budget constraints effectively?,Explain your process for A/B testing.,How do you stay updated on marketing trends?
Frequently asked questions
- What is the primary focus of the Performance Marketing Executive role at Dr. Dento?
- The primary focus of the Performance Marketing Executive role at Dr. Dento is to drive growth across E-commerce and Quick Commerce platforms by executing and optimizing performance marketing campaigns.
- What specific advertising platforms will I be managing as a Performance Marketing Executive at Dr. Dento?
- As a Performance Marketing Executive at Dr. Dento, you will be managing Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram), as well as performance on Amazon, Flipkart, and D2C websites.
- What key performance indicators (KPIs) are crucial for this Performance Marketing Executive role at Dr. Dento?
- Key performance indicators (KPIs) crucial for this role include Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Click-Through Rate (CTR), and Conversion Rate. You will also be responsible for overall campaign performance and revenue scaling.
- Does Dr. Dento require experience with Quick Commerce platforms for the Performance Marketing Executive position?
- Yes, Dr. Dento requires experience with quick commerce platforms like Zepto, Blinkit, and Swiggy Instamart for the Performance Marketing Executive position. You'll manage listings, visibility, sales growth, and platform ads.
- What kind of analytical skills are expected from a Performance Marketing Executive at Dr. Dento?
- A strong analytical mindset is expected, including the ability to track and analyze performance using tools like Google Analytics, generate actionable reports, and optimize funnels for higher conversions. You should also be execution-focused.
- Is experience with D2C brands a requirement for the Performance Marketing Executive role at Dr. Dento?
- While experience with D2C brands is a big plus for the Performance Marketing Executive role at Dr. Dento, it is not a strict requirement. However, having this experience will significantly strengthen your application, especially if you can demonstrate growth contributions.
- What are the opportunities for growth and experimentation in this Performance Marketing Executive role at Dr. Dento?
- This role offers significant opportunities for growth and experimentation. You will be responsible for identifying new growth avenues, running A/B tests on creatives, landing pages, and pricing, and aggressively scaling winning campaigns at Dr. Dento.
- What is the minimum experience required for the Performance Marketing Executive position at Dr. Dento?
- The minimum experience required for the Performance Marketing Executive position at Dr. Dento is 1-2 years in Performance Marketing or Growth.