Product Marketing Manager
DoubleTick · Mumbai, Maharashtra, India
- On site
- Full-time
- ₹1,500,000 / year
- Mumbai, Maharashtra, India
Job highlights
- Define market positioning and GTM strategy.
- Bridge Product, Sales, and Marketing teams.
- Develop compelling product messaging and narratives.
- Drive product adoption and revenue growth.
- Conduct market research and competitive analysis.
About the role
Product Marketing Manager
Company: DoubleTick
Department: Product-Marketing
Location: Mumbai (On-Site)
Experience Required: 5+ Years
About DoubleTick:
DoubleTick is a Multi-Number Conversational Intelligence and WA CX Platform designed specifically to enable Frontline Executives, Sales Teams, Relationship Managers, Dealerships, Retail Stores WhatsApp Handles to centralise, govern, automate and scale Customer Experience using Business Messaging on WhatsApp. We help brands unlock the true voice of the customer and control CX across thousands of individual WhatsApp handles. Our platform boosts operational efficiency by enabling AI Bots, automations, WhatsApp Voice, centralized WhatsApp broadcast, and analytics across all WhatsApp handles of an organization.
DoubleTick is recognised as Emerging Technology Partner of the Year by Meta @ WhatsApp Business Summit 2025. We are backed by InfoEdge Ventures and BeeNext Singapore, and serve over 10,000+ businesses in India and UAE across 100+ verticals. Brands using DoubleTick include IDFC First Bank, MakeMyTrip, Bajaj Finserv, AngelOne, Piramal Finance, Kotak Securities, upGrad, Royal Enfield, CoinDCX, D-Link, ForeverMark, GRT Jewellers, Jaro, SabyaSachi, DarGlobal, and more.
For more details, check out our website: https://doubletick.io
About the role:
The Product Marketing Manager (PMM) will play a key role in defining the market positioning, messaging, and go-to-market (GTM) strategy for DoubleTick. This role bridges the gap between Product, Sales, and Marketing teams to ensure that every product feature, launch, and campaign resonates with the target audience and drives adoption, engagement, and revenue. The ideal candidate combines strategic thinking with creative storytelling and data-driven marketing execution.
Key Responsibilities:
- Go-To-Market (GTM) Strategy & Execution: Develop and execute GTM strategies for new product launches, feature updates, and market expansions. Collaborate with Product, Sales, and Customer Success teams to define target audience segments, value propositions, and messaging frameworks. Design and implement launch plans, including positioning, content, campaigns, and enablement materials.
- Product Positioning & Messaging: Create clear, compelling, and differentiated product messaging tailored for different customer personas. Translate complex product capabilities into simple, benefit-driven narratives that resonate with buyers. Ensure consistent brand voice and product storytelling across all marketing and sales channels.
- Sales & Partner Enablement: Equip Sales and Partner teams with competitive intelligence, sales decks, battle cards, and case studies. Collaborate with Partnership and Business Development teams to support partner-led GTM campaigns. Train internal stakeholders on product value, customer use cases, and differentiators.
- Market Intelligence & Customer Insights: Conduct market research, customer interviews, and competitive analysis to identify trends, opportunities, and threats. Gather insights from the market and feed them back to Product and Leadership for roadmap decisions. Maintain updated competitor positioning and pricing comparisons.
- Content & Campaign Strategy: Partner with the digital marketing team to create high-impact campaigns, thought-leadership content, and growth funnels for inbound and outbound efforts. Develop marketing assets including blogs, landing pages, email campaigns, explainer videos, webinars, and whitepapers. Measure and optimize marketing performance using analytics and feedback loops.
Requirements:
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 5+ years of experience in Product Marketing or SaaS Marketing, preferably within a B2B software or technology company.
- Strong understanding of SaaS business models, CRM tools, digital channels, and marketing automation platforms.
- Proven ability to develop positioning strategies and execute GTM plans that drive measurable results.
- Excellent written and verbal communication skills with a knack for storytelling and audience engagement.
- Data-driven mindset with proficiency in tools like Google Analytics, HubSpot, or similar CRMs.
Good to Have Skills:
- Experience in partner or ecosystem marketing within SaaS.
- Exposure to international B2B marketing and multi-channel GTM execution.
- Ability to manage cross-functional collaboration in a fast-paced environment.
- Prior work in product-led growth (PLG) or conversational commerce will be an advantage.
Why Work With Us?
- Accelerated Career Growth: Fast-track your way into leadership roles with a clear growth path.
- Challenging Work Environment: Collaborate with large enterprises and solve complex technology problems.
- Career Flexibility: Explore transitions into roles like Product Manager and beyond.
- Supportive Culture: Work with a friendly, approachable team and management that values people.
- Founder-Led Exposure: Get a front-row seat to the startup journey and work closely with the founding team.
- Sharpen Customer-Centric Skills: Gain hands-on experience and build strong customer-facing and problem-solving skills.
- Hands-On Innovation: Be directly involved in AI bot creation, prompt engineering, and cutting-edge customer engagement solutions.
Key skills/competency:
- Product Marketing
- Go-To-Market Strategy
- SaaS Marketing
- B2B Marketing
- Messaging and Positioning
- Sales Enablement
- Market Research
- Content Strategy
- Campaign Management
- Customer Insights
Skills & topics
- Product Marketing Manager
- Product Marketing
- SaaS Marketing
- B2B Marketing
- Go-To-Market Strategy
- Messaging
- Positioning
- Sales Enablement
- Market Research
- Content Strategy
- Campaign Management
- Customer Insights
- WhatsApp CX
- Conversational Intelligence
- Mumbai Jobs
How to get hired
- Tailor your resume: Highlight product marketing experience, SaaS, B2B, and GTM strategy successes. Quantify achievements with data.
- Craft a compelling cover letter: Express your passion for DoubleTick and explain how your skills align with the Product Marketing Manager role.
- Showcase your portfolio: Prepare examples of GTM plans, messaging frameworks, and content you've created.
- Prepare for interviews: Research DoubleTick's platform, target market, and competitors. Practice answering questions about your experience with SaaS marketing, GTM execution, and customer insights.
- Network: Connect with DoubleTick employees on LinkedIn to gain insights into company culture and the role.
Technical preparation
Master SaaS marketing and GTM frameworks.,Study DoubleTick's product and competitors.,Practice creating messaging and positioning docs.,Analyze marketing campaign performance data.
Behavioral questions
Describe a successful GTM strategy you led.,How do you gather and use market insights?,How do you collaborate with Product and Sales?,Tell me about a challenging product launch.
Frequently asked questions
- What are the key responsibilities for a Product Marketing Manager at DoubleTick?
- As a Product Marketing Manager at DoubleTick, you will be responsible for developing and executing go-to-market (GTM) strategies, creating compelling product positioning and messaging, enabling sales and partner teams, conducting market research and customer insights, and developing content and campaign strategies. You will play a vital role in ensuring product launches and campaigns resonate with the target audience and drive business results.
- What is DoubleTick's primary product or service?
- DoubleTick offers a Multi-Number Conversational Intelligence and WA CX Platform. This platform enables businesses to centralize, govern, automate, and scale customer experience through Business Messaging on WhatsApp. It leverages AI Bots, automations, WhatsApp Voice, and analytics to enhance customer engagement and operational efficiency.
- What kind of company culture can I expect at DoubleTick?
- DoubleTick fosters a supportive and growth-oriented culture. They offer accelerated career growth with opportunities to move into leadership roles, a challenging environment working with large enterprises, career flexibility to explore roles like Product Manager, and direct exposure to the founding team. The culture is described as friendly and approachable, valuing its people.
- What are the minimum qualifications for the Product Marketing Manager role at DoubleTick?
- The minimum qualifications include a Bachelor’s degree in Marketing, Business, or a related field (MBA preferred), and at least 5 years of experience in Product Marketing or SaaS Marketing, preferably in a B2B software or technology company. A strong understanding of SaaS business models, CRM tools, digital channels, and marketing automation platforms is also required.
- What are some 'good to have' skills for this Product Marketing Manager position?
- Valued 'good to have' skills include experience in partner or ecosystem marketing within SaaS, exposure to international B2B marketing and multi-channel GTM execution, and the ability to manage cross-functional collaboration in a fast-paced environment. Prior work in product-led growth (PLG) or conversational commerce is also considered an advantage.
- How does DoubleTick use WhatsApp for its platform?
- DoubleTick leverages WhatsApp as a core channel for its Business Messaging platform. It allows businesses to manage multiple WhatsApp numbers, automate customer interactions with AI bots, send broadcasts, and gather customer insights directly through WhatsApp conversations, enhancing the overall customer experience (CX).
- What kind of businesses use DoubleTick?
- DoubleTick serves a wide range of businesses across 100+ verticals, including prominent names like IDFC First Bank, MakeMyTrip, Bajaj Finserv, Royal Enfield, and Kotak Securities. They cater to various sectors such as banking, finance, e-commerce, education, and retail.