Manager, Sales Enablement, Commerce Platform
DoorDash · United States
- Hybrid
- Full-time
- $151,200 / year
- United States
Job highlights
- Own end-to-end sales enablement strategy for Commerce Platform.
- Design onboarding, build certification, and elevate selling skills.
- Partner with leaders to drive business outcomes.
- Influence stakeholders and drive alignment without authority.
- Utilize AI for enhanced enablement and coaching.
About the role
About The Team
The Sales Enablement team sits within Sales Strategy & Operations and is responsible for driving measurable productivity improvements across DoorDash's go-to-market organizations. We align enablement priorities to company OKRs and focus on accelerating ramp, improving call execution, and ensuring effective field absorption of GTM initiatives.
The Commerce Platform sales team is a specialized, fast-growing segment within DoorDash's merchant organization. Commerce Platform is a suite of tools that help restaurant operators grow their business both online and in-store — including a commission-free branded online ordering website, a native mobile app, email and SMS marketing, a cross-channel loyalty program, and Pathfinder, DoorDash's native point-of-sale system. Products are offered across Starter, Boost, and Pro tiers. This is a consultative, ROI-driven sales motion that requires sellers to deeply understand both the merchant's business and the full Commerce Platform product suite.
Our mandate: drive faster ramp, stronger product adoption, and durable revenue impact for the Commerce Platform sales organization.
About The Role
As Manager, Sales Enablement for Commerce Platform, you will own the end-to-end enablement strategy supporting the Commerce Platform sales organization. This is a highly strategic, highly operational role. You will design structured onboarding programs, build certification frameworks, elevate core selling capabilities, and govern how cross-functional initiatives reach and are absorbed by the field.
The Commerce Platform sales motion is complex — sellers are consultatively positioning a multi-product, tiered SaaS platform to restaurant operators at varying stages of digital maturity. You will build deep product knowledge curricula, competitive positioning frameworks, and objection-handling programs that reflect the unique dynamics of selling direct channel technology to merchants.
You will partner closely with Commerce Platform Sales leadership, Product, Marketing, and Strategy & Operations to ensure every enablement initiative ties directly to measurable business outcomes — including ramp acceleration, product adoption, tier upgrades, and improved conversion rates.
This role does not have direct reports but requires strong cross-functional influence and the ability to drive alignment across senior stakeholders.
You're Excited About This Opportunity Because You Will…
- Build deep fluency in the Commerce Platform product suite — Online Ordering, branded mobile apps, email/SMS marketing, loyalty programs, and Pathfinder (DoorDash's native POS) — and translate that expertise into seller enablement programs rooted in real rep challenges and merchant dynamics.
- Own ramp acceleration strategy for Commerce Platform sellers, designing structured onboarding journeys that reduce time-to-productivity and increase early attainment.
- Build and implement certification frameworks that validate sellers' ability to position the full Commerce Platform portfolio — including Pathfinder, Online Ordering, and Starter through Pro tiers — with confidence.
- Design and deploy core selling skill programs focused on consultative discovery, ROI storytelling, objection handling around commission-free vs. marketplace trade-offs, Pathfinder vs. incumbent POS competitive positioning, and multi-product upsell motions.
- Establish clear leading and lagging indicators — ramp milestones, call quality, product adoption rates, tier conversion, attach rates — and tie enablement programming to measurable revenue impact.
- Govern the Commerce Platform enablement calendar, sequencing product launches, tooling rollouts, process changes, and messaging updates into structured absorption plans.
- Partner cross-functionally with Commerce Platform Product, Product Marketing, and RevOps to ensure sellers are consistently ready to bring new features and capabilities to market.
- Define and institutionalize a coaching partnership model with Commerce Platform frontline sales leadership to reinforce behavior change.
- Create dashboards and reporting mechanisms to review performance impact in business reviews.
- Continuously refine programming based on field feedback, data trends, and evolving Commerce Platform business priorities.
We're Excited About You Because…
- You have 7+ years of experience in Sales Enablement, Sales Strategy, Revenue Operations, or a related GTM function — ideally with exposure to SaaS or multi-product platform sales.
- You are fluent in modern AI-enabled sales and productivity tools, and can leverage AI to enhance enablement programming, coaching insights, content creation, and performance diagnostics.
- You have successfully designed and executed structured onboarding and ramp programs that accelerated time-to-productivity in complex, consultative selling environments.
- You bring experience building certification programs and skills-based enablement curricula tied to measurable outcomes — including product knowledge, messaging, and discovery skills.
- You are deeply fluent in consultative sales processes and understand the performance levers that drive product adoption, tier upgrades, and merchant revenue growth.
- You think in terms of systems, operating models, and governance — not one-off trainings.
- You are highly analytical and comfortable building performance dashboards that connect enablement inputs to revenue outputs.
- You can influence senior stakeholders and drive alignment in matrixed environments without formal authority.
- You operate with strong prioritization discipline and know how to protect field capacity.
- You are comfortable partnering across Sales, Product, Marketing, and Operations to drive coordinated execution.
- You are familiar with CRM and sales engagement tools (e.g., Salesforce, Outreach) and learning management systems.
Key skills/competency
- Sales Enablement
- SaaS Sales
- Onboarding Programs
- Certification Frameworks
- Consultative Selling
- Revenue Operations
- Performance Measurement
- Cross-functional Collaboration
- AI Tools
- Sales Strategy
Skills & topics
- Sales Enablement
- SaaS
- Sales Strategy
- Revenue Operations
- Onboarding
- Certification
- Consultative Selling
- AI Tools
- GTM Strategy
- Manager
How to get hired
- Tailor your resume: Highlight 7+ years in sales enablement, SaaS, or RevOps, emphasizing consultative selling and AI tool proficiency.
- Showcase experience: Detail success in designing onboarding, certification programs, and driving measurable business outcomes.
- Demonstrate influence: Provide examples of cross-functional collaboration and stakeholder alignment in complex environments.
- Quantify achievements: Use data to illustrate ramp acceleration, product adoption, and revenue impact from your enablement initiatives.
- Prepare for interviews: Be ready to discuss strategic thinking, operational execution, and system-based approaches to enablement.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Manager, Sales Enablement role at DoorDash?
- The Manager, Sales Enablement role at DoorDash focuses on owning the end-to-end enablement strategy for the Commerce Platform sales organization. This involves designing onboarding programs, building certification frameworks, enhancing selling capabilities, and ensuring effective absorption of initiatives to drive ramp acceleration, product adoption, and revenue growth.
- What kind of experience is required for the Manager, Sales Enablement position at DoorDash?
- The ideal candidate for the Manager, Sales Enablement role at DoorDash has 7+ years of experience in Sales Enablement, Sales Strategy, Revenue Operations, or a related GTM function, ideally with SaaS or multi-product platform sales experience. Proficiency in AI-enabled sales tools is also highly valued.
- How does DoorDash use AI in its sales enablement programs?
- DoorDash leverages modern AI-enabled sales and productivity tools to enhance enablement programming. This includes improving coaching insights, streamlining content creation, and aiding performance diagnostics to make enablement more effective and efficient.
- What are the key responsibilities of the Manager, Sales Enablement for DoorDash's Commerce Platform?
- Key responsibilities include building product knowledge curricula, competitive positioning frameworks, and objection-handling programs. The role also involves defining ramp acceleration strategies, implementing certification frameworks, and establishing coaching partnerships with sales leadership.
- What type of sales motion does the Commerce Platform team at DoorDash use?
- The Commerce Platform sales team at DoorDash employs a consultative, ROI-driven sales motion. Sellers need to deeply understand both the merchant's business and the full suite of Commerce Platform products, which include online ordering, mobile apps, marketing tools, loyalty programs, and a POS system.
- How does DoorDash measure the success of its sales enablement initiatives?
- DoorDash measures success through clear leading and lagging indicators such as ramp milestones, call quality, product adoption rates, tier conversion, and attach rates. Enablement programming is directly tied to measurable revenue impact.
- Does the Manager, Sales Enablement role at DoorDash involve managing direct reports?
- No, this specific role does not have direct reports. However, it requires strong cross-functional influence and the ability to drive alignment across senior stakeholders without formal authority.
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