Marketing Coordinator, Strategy

About The Role & Team

The Walt Disney Company's Games & Digital Entertainment business is one of the world's largest licensors of games across multiple platforms. Our teams work closely with internal and external development partners to create original stories through high-quality games and experiences inspired by the worlds of Disney, Pixar, Marvel, Lucasfilm, 20th Century Studios and more.

The Disney Digital Entertainment team is seeking a Marketing Coordinator, Strategy to support some of Disney Digital Entertainment’s most exciting licensed and vertical projects. This hands-on marketer will help to deliver forward-thinking campaigns across a variety of projects.

Putting players and storytelling at the heart of everything we do, the Disney Digital Entertainment marketing team partners with world-class teams at Disney and works with top-tier industry talent to execute compelling campaigns that captivate audiences globally.

As a creative marketer, you will help to develop new ideas, weave a compelling narrative, guide, and collaborate with partners to deliver truly breakthrough audience experiences.

You will report to the Senior Marketing Manager.

What You Will Do

• Strategic Marketing: Support marketing team in developing and executing GTM plans to drive growth and captivate global audiences.
• Marketing Operations: Manage master calendars, agendas, material submissions, and project management tools.
• Cross-Company Collaboration: Assist in creating integrated synergy marketing campaigns and align with internal stakeholders.
• Data-Driven Insights: Leverage market research and analytics to refine marketing plans and update performance metrics.
• Relationship Building: Cultivate positive partner relationships to foster collaboration and shared campaign success.

Required Qualifications & Skills

• 1+ years of marketing experience, preferably in the gaming industry.
• Strategic, creative, and proactive problem solver with a proven track record.
• Strong interpersonal and communication skills with corporate professionalism.
• Excellent analytical skills to translate data into actionable insights.
• Deep knowledge of entertainment, pop culture, social media and gaming trends.
• Creative thinker comfortable with ambiguity and new idea generation.

Additional Information

Disney offers a rewards package including health and savings benefits, educational opportunities, and unique perks only Disney can provide. For more details, visit the benefits page.

Key skills/competency

• Strategic Marketing
• GTM Planning
• Campaign Management
• Marketing Operations
• Data Analysis
• Creative Thinking
• Project Management
• Collaboration
• Relationship Building
• Entertainment Trends