Paid Search & Social Manager

About Directive Consulting

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We use Customer Generation, a unique methodology focused on SQLs and Customers over traditional metrics like MQLs. Our services include Paid Media, SEO/Content, CRO, and Video, crafting comprehensive digital marketing strategies to help clients consistently achieve their SQL targets.

Join Our Growing Team

We are seeking talented professionals who excel at crafting search visibility strategies, developing compelling content, and delivering value to audiences. If you thrive in fast-paced environments, are data-driven, and passionate about B2B tech and SaaS marketing, we want to connect with you. We value creativity, strategy, and results.

Role Overview: Paid Strategist (Account Strategist, Paid Media)

This client-facing role is responsible for day-to-day client deliverables, custom strategy creation and management, and communication with clients and internal stakeholders. You will gain experience developing high-performing Paid strategies for enterprise SaaS businesses.

Roles & Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors and operational partners for task alignment and work quality.
• Drive referrals through client relationships and professional network.
• Build client strategies each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing accuracy within a CRM.
• Understand the value of Programmatic campaigns.
• Responsible for personal productivity and utilization.
• Work directly with Associate Director to ensure internal and client goals are achieved.
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.

What You Offer

• 3+ years of experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise in paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Proficiency with advertising platforms: Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong understanding of PPC principles: keyword research, ad copywriting, bid management, campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms for data-driven decisions.
• Proven ability to drive results and measure via OCT.
• Measurable success with mid-market or enterprise accounts.
• Unique perspective on driving value for SaaS.
• Ability to translate strategy and tell stories with data.
• A problem-solver, competitive, and curious mindset.
• Stay on the cutting edge of the industry, eager to grow and share knowledge.
• Excellent organization, prioritization, and project management skills.
• Quality-obsessed with a passion for advertising.
• Driven to stay ahead of industry trends, including AI and automation.
• Occasional travel for client visits (approx. once per year, per client or as needed).

What Success Looks Like

• Embody core values in all interactions.
• Effectively manage approximately five mid-tier and enterprise accounts.
• Meet and exceed department OKRs (client growth, goal attainment).
• Build client trust leading to consistent renewals.
• Cross-sell services aligned with client goals.
• Clearly communicate results to clients and executives.
• Demonstrate exceptional strategic decision-making for accounts.

What We Offer

• Competitive living wage.
• Comprehensive medical, dental, vision, disability, and life insurance (100% employer-paid plan for you, 50% for dependents).
• Mental Health Support: Access to therapists via Spring Health, Headspace membership.
• Physical Wellness: Gympass membership.
• Generous Time Off: Unlimited PTO (2-week minimum), paid holidays, your birthday off, End of Year Recharge (Dec 24 - Jan 1), paid parental leave.
• Financial Benefits: Traditional and Roth 401(k) with a 3% company match.
• Annual Bonus based on tenure.
• Annual Anniversary Trip with colleagues and leadership.

Work Environment Requirements

This is a remote-first position, allowing you to work from anywhere in the US, with the option to use our offices in Irvine, California. Global opportunities are available in Canada, the UK, and Australia for those with established work authorization and permanent residency. This role operates 100% virtually from your home office, collaborating via Zoom and Slack. Requires a laptop (PC or Mac), computer software proficiency, reliable internet, and the ability to remain stationary for extended periods. Must be able to observe and interpret communication. Reasonable accommodations available for individuals with disabilities.

Equal Opportunity Employer

Directive is committed to fostering diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Key skills/competency

• Paid Search
• Paid Social
• Google Ads
• Facebook Ads
• LinkedIn Ads
• PPC Optimization
• Campaign Management
• Data Analysis
• SaaS Marketing
• Digital Marketing Strategy