Senior Product Marketing Manager

Your Expedition (Position Overview)

Direct Travel is looking for an innovative, strategic, and results-oriented Senior Product Marketing Manager to join our team. In this role, the Senior Product Marketing Manager will drive go-to-market (GTM) planning and launches, enabling our sales team with impactful tools and insights to succeed in competitive markets.

We are looking for a passionate and ambitious marketer who can embrace this role and join a fast-paced team focused on delivering value to our clients and driving measurable business impact. This position offers the opportunity to work across functions, influence key decision-makers, and shape the success of our products and positioning in the market.

Going The Extra Mile (Responsibilities)

GTM Planning & Launches:

• Shape and execute go-to-market strategies, including detailed launch plans, cross-functional coordination, and post-launch analysis.
• Create compelling launch moments that drive market impact and customer adoption.
• Collaborate with product, sales, and marketing teams to ensure seamless execution and alignment of GTM initiatives.
• Define and track key business metrics to measure launch success, analyze performance, and optimize future strategies.

Sales Enablement

• Create and deliver impactful sales enablement materials, such as presentations, case studies, training resources, and competitive battlecards.
• Partner closely with sales leadership to identify gaps and opportunities, aligning enablement efforts with sales priorities and revenue goals.
• Lead internal training sessions to ensure the sales team understands product features, value propositions, and differentiation.

Market, Competitor, & Customer Intelligence

• Conduct research and analysis to uncover market trends, competitive insights, and customer needs.
• Translate findings into actionable strategies to inform product development, GTM efforts, and sales tactics.
• Build and maintain a repository of competitive intelligence and insights for cross-functional use.
• Partner with the product team to influence the product roadmap based on market and customer insights.

Persona & Journey Mapping

• Develop customer personas and journey maps to shape targeted marketing strategies and product positioning.
• Work with product and marketing teams to align campaigns and GTM tactics with customer pain points and decision-making processes.

Strategic Marketing Support (As Needed)

• Provide research and analysis to support pricing and packaging initiatives, including competitive benchmarking and market evaluations.
• Partner with leadership on strategic pricing projects, offering analytical support and insights as needed.
• Contribute to the development of product narratives that articulate Direct Travel’s value and help clients maximize the impact of their travel programs.
• Support the creation and refinement of value propositions, positioning frameworks, and messaging strategies.
• Help ensure consistency of messaging across marketing campaigns, sales assets, and other customer-facing materials.
• Assist with segmentation initiatives by conducting research, performing analysis, and identifying patterns and opportunities.
• Collaborate with cross-functional teams to uncover segmentation-driven growth opportunities and inform strategic decision-making.

Your Passport To Success (Qualifications)

• 8+ years of experience in product marketing, preferably in B2B or SaaS industries.
• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Proven success in managing GTM planning and executing product launches.
• Strong experience with sales enablement, including creating impactful tools and training materials.
• Demonstrated ability to conduct market, competitor, and customer research and translate insights into actionable strategies.
• Exceptional project management skills with a track record of managing complex cross-functional initiatives.
• Strong written and verbal communication skills, including experience delivering presentations and training sessions.
• Excellent organizational and time management skills with superior attention to detail.
• Creative, strategic thinker who uses insights to inform decision-making and drive measurable business outcomes.
• Self-starter who thrives in a fast-paced, collaborative environment and can manage multiple priorities effectively.
• Positive, proactive, and able to work both independently and as a cross-functional partner.

Nice To Have Qualifications

• Experience leading go-to-market strategies for service-based products.
• Experience in customer segmentation, persona development, and journey mapping.
• Knowledge of competitive intelligence tools and marketing analytics platforms.

Your Benefits Onboard

In addition to Medical, Dental, and Vision benefits Direct Travel/ATPI offers a Total Rewards Package which includes Retirement Plans, Wellness, Rewards and Recognition, Sustainability, DE&I initiatives, and Mental Health Support.

Embark on the next step in your career journey with Direct Travel!

Direct Travel/ATPI is one of the fastest growing Travel Management Companies (TMC) in the world. By leveraging both the expertise of its people and innovative technology solutions, Direct Travel/ATPI enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies, and significant cost savings. Direct Travel/ATPI has offices globally and is currently ranked among the top providers on Travel Weekly’s Power List. For more information, visit https://www.dt.com/about-us/careers/

Direct Travel/ATPI is an EOE/AA/Veteran/People with Disabilities employer

If you're ready to chart a new course and advance your career with the valuable moments and travel experiences that await, we welcome you to submit your resume for consideration at Direct Travel/ATPI.

Key skills/competency

• Product Marketing
• Go-to-Market Strategy
• Sales Enablement
• Market Research
• Customer Segmentation
• Value Proposition Development
• Product Launch Management
• B2B Marketing
• SaaS Marketing
• Cross-functional Collaboration