7 days ago
Group Media Strategy, Buying, and Measurement Lead
Direct Group
On Site
Full Time
CZK 0
Prague Metropolitan Area
Job Overview
Job TitleGroup Media Strategy, Buying, and Measurement Lead
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered SalaryCZK 0
LocationPrague Metropolitan Area
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Job Description
About the Role: Group Media Strategy, Buying, and Measurement Lead at Direct Group
As the Group Media Strategy, Buying, and Measurement Lead, you will serve as a strategic partner to Growth teams across Direct Group. This role is pivotal in shaping media strategy to support specific business objectives across various verticals.
What Awaits You:
- Co-create media strategy that actively supports the concrete business goals of individual verticals.
- Build a unified measurement framework (MTA + MMM + experiments) to facilitate better decision-making.
- Integrate brand, performance, CVM (Customer Value Management), and data into one cohesive and functional funnel.
- Identify and foster synergies across the entire group, leading to savings, shared knowledge, and accelerated learning.
- Drive a real and tangible impact on business growth, moving beyond mere campaign oversight.
How We Imagine You:
- You possess experience in leading media strategy and can simultaneously act as a trusted business partner.
- You are accustomed to working within a matrix organization and respect the ownership of individual verticals.
- You excel at uniting people around common goals, rather than creating barriers.
- You deeply understand attribution, MMM (Marketing Mix Modeling), and incrementality, and can translate these concepts into practical, actionable decisions.
- You are strong in stakeholder management, capable of aligning diverse priorities across the organization.
What You Can Look Forward To:
- A strategic group-level role offering significant influence and and trust within the organization.
- Collaboration with ambitious Growth teams dedicated to achieving actual growth, not just reporting metrics.
- The opportunity to establish and implement a modern marketing operating model.
- A culture where partnership and open discussion are prioritized over top-down, authoritarian management.
- Long-term scope to directly influence how Direct Group strategically invests in its growth initiatives.
Key skills/competency
- Media Strategy Development
- Marketing Measurement
- Attribution Modeling (MTA)
- Marketing Mix Modeling (MMM)
- Incrementality Testing
- Business Partnering
- Stakeholder Management
- Growth Marketing
- Data-Driven Decision Making
- Cross-functional Collaboration
How to Get Hired at Direct Group
- Research Direct Group's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Customize your resume: Tailor your experience in media strategy, measurement, and stakeholder management to Direct Group's specific needs. Highlight data-driven impact.
- Showcase your expertise: Prepare to discuss your understanding of attribution, MMM, and incrementality with practical examples.
- Emphasize collaboration skills: During interviews, demonstrate your ability to partner with growth teams and manage diverse priorities in a matrix environment.
- Demonstrate strategic thinking: Be ready to articulate your vision for a modern marketing operating model and its long-term impact on Direct Group's growth.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What is the primary focus of the Group Media Strategy, Buying, and Measurement Lead role at Direct Group?
02How does Direct Group approach media measurement and decision-making in this role?
03What kind of team collaboration can I expect as a Group Media Strategy, Buying, and Measurement Lead at Direct Group?
04What opportunities are there for influencing long-term strategy as a Group Media Strategy, Buying, and Measurement Lead at Direct Group?
05Does Direct Group prioritize a specific leadership style for the Group Media Strategy, Buying, and Measurement Lead position?
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