Global Media Manager H/F
Diptyque Paris · Paris, Île-de-France, France
- On site
- Full-time
- €75,000 / year
- Paris, Île-de-France, France
Job highlights
- Drive global media strategy for a defined region.
- Manage paid media levers: Search, Social, Programmatic.
- Optimize media investments and analyze performance.
- Support local markets with media plans.
- Collaborate with agencies and international teams.
About the role
Global Media Manager
Diptyque Paris is seeking a Global Media Manager to join the Digital & E-Commerce department. Reporting to the Head of Global Digital Media, you will drive and deploy the brand's media strategy for a defined region, working closely with global teams, local markets, and partner agencies.
Job Description:
As part of the Maison's international development and the acceleration of its digital activities, you will be responsible for enhancing brand visibility and driving business performance across all media channels in your region.
Global Media Strategy Execution:
- Develop regional activation plans, considering local specificities and market business priorities.
- Define and manage the 360 media strategy across all paid media levers (Search, Social, Programmatic, Display, Video, Retail Media, etc.), in collaboration with agencies and local teams.
- Ensure consistency of activations with the brand's positioning and image.
- Manage agency relationships on a daily basis and identify new collaboration opportunities with key partners.
Budget and Performance Monitoring:
- Supervise and optimize media investments within your scope, ensuring effective budget allocation aligned with growth and profitability objectives.
- Analyze performance metrics (ROI, ROAS, CPA, CTR, etc.) and drive optimizations through continuous performance and test & learn approaches.
- Coordinate cross-functional projects related to media performance (tracking, attribution, data exploitation, dashboards) and contribute to the region's digital acceleration.
Market Support:
- Support markets in building their media plans, challenge recommendations, and ensure the successful execution of campaigns across all channels.
- Identify growth opportunities for both awareness and conversion, and recommend investment arbitrations.
- Share learnings, best practices, and key insights within the region and with global teams to foster continuous improvement.
Profile:
We are looking for a candidate with a higher education degree in marketing, communication, or digital, and 5 to 8 years of experience in digital media/acquisition, preferably in an international environment. You should have excellent command of paid media levers, activation platforms, and performance measurement tools. A strong brand sensitivity combined with a performance-oriented approach is essential. You should possess strong analytical skills and the ability to translate data into actionable recommendations. Leadership, a collaborative spirit, and the ability to interact with diverse stakeholders (local, global teams, agencies, partners) are key. Fluency in English, both written and spoken, is required.
Key skills/competency:
- Global Media Strategy
- Paid Media Management
- Performance Marketing
- Brand Visibility
- Budget Optimization
- Data Analysis
- Agency Management
- Cross-functional Collaboration
- International Marketing
- Digital Acquisition
Skills & topics
- Global Media Manager
- Digital Marketing
- Media Strategy
- Paid Media
- Performance Marketing
- Brand Management
- International Marketing
- E-Commerce
- Acquisition Marketing
- Marketing Analytics
How to get hired
- Tailor your resume: Highlight international digital media experience and performance marketing skills relevant to Diptyque Paris.
- Showcase your portfolio: Prepare examples of successful media campaigns, budget management, and data-driven optimizations.
- Demonstrate leadership: Emphasize your ability to collaborate with diverse teams and manage agency relationships effectively.
- Ace the interview: Be ready to discuss your strategic thinking, analytical skills, and understanding of brand positioning.
- Research Diptyque Paris: Understand their brand values, global presence, and digital marketing approach to align your answers.
Technical preparation
Master paid media platforms (Google Ads, Meta Ads).,Understand programmatic buying and DSPs.,Proficient in analytics tools (GA4, Adobe Analytics).,Familiar with retail media networks.
Behavioral questions
Describe a successful international campaign you managed.,How do you balance brand image with performance?,How do you collaborate with local and global teams?,How do you use data to influence decisions?
Frequently asked questions
- What is the primary focus of the Global Media Manager role at Diptyque Paris?
- The Global Media Manager at Diptyque Paris is responsible for developing and executing the media strategy for a specific region, focusing on increasing brand visibility and driving business performance through various paid media channels.
- What experience level is required for the Global Media Manager position?
- The role requires 5 to 8 years of experience in digital media and acquisition, ideally within an international context.
- What are the key responsibilities of a Global Media Manager at Diptyque Paris?
- Key responsibilities include building regional media activation plans, managing paid media levers, overseeing budget and performance, analyzing data, and supporting local markets.
- What kind of media channels does the Global Media Manager oversee?
- The role involves overseeing a wide range of paid media channels, including Search, Social, Programmatic, Display, Video, and Retail Media.
- Is international experience important for this role?
- Yes, international experience is highly valued, as the role involves working with global teams, local markets, and understanding international brand development.
- What analytical skills are crucial for this Global Media Manager position?
- Strong analytical skills are crucial for analyzing performance metrics (ROI, ROAS, CPA, CTR), piloting optimizations, and transforming data into actionable recommendations.
- What is the required language proficiency for the Global Media Manager at Diptyque Paris?
- Fluency in English, both written and spoken, is a mandatory requirement for this role.
- How does Diptyque Paris approach performance marketing?
- Diptyque Paris adopts a performance-oriented approach, focusing on continuous optimization, test & learn methodologies, and driving measurable results (ROI, ROAS, CPA) across their media investments.