Global Media Manager

Global Media Manager

Diptyque Paris is seeking a Global Media Manager to join the Digital & E-Commerce department. Reporting to the Head of Global Digital Media, you will drive and deploy the brand's media strategy for a defined region, working closely with global teams, local markets, and partner agencies.

Job Description:

As part of the Maison's international development and the acceleration of its digital activities, you will be responsible for enhancing brand visibility and driving business performance across all media channels in your region.

Global Media Strategy Execution:

• Develop regional activation plans, considering local specificities and market business priorities.
• Define and manage the 360 media strategy across all paid media levers (Search, Social, Programmatic, Display, Video, Retail Media, etc.), in collaboration with agencies and local teams.
• Ensure consistency of activations with the brand's positioning and image.
• Manage agency relationships on a daily basis and identify new collaboration opportunities with key partners.

Budget and Performance Monitoring:

• Supervise and optimize media investments within your scope, ensuring effective budget allocation aligned with growth and profitability objectives.
• Analyze performance metrics (ROI, ROAS, CPA, CTR, etc.) and drive optimizations through continuous performance and test & learn approaches.
• Coordinate cross-functional projects related to media performance (tracking, attribution, data exploitation, dashboards) and contribute to the region's digital acceleration.

Market Support:

• Support markets in building their media plans, challenge recommendations, and ensure the successful execution of campaigns across all channels.
• Identify growth opportunities for both awareness and conversion, and recommend investment arbitrations.
• Share learnings, best practices, and key insights within the region and with global teams to foster continuous improvement.

Profile:

We are looking for a candidate with a higher education degree in marketing, communication, or digital, and 5 to 8 years of experience in digital media/acquisition, preferably in an international environment. You should have excellent command of paid media levers, activation platforms, and performance measurement tools. A strong brand sensitivity combined with a performance-oriented approach is essential. You should possess strong analytical skills and the ability to translate data into actionable recommendations. Leadership, a collaborative spirit, and the ability to interact with diverse stakeholders (local, global teams, agencies, partners) are key. Fluency in English, both written and spoken, is required.

Key skills/competency:

• Global Media Strategy
• Paid Media Management
• Performance Marketing
• Brand Visibility
• Budget Optimization
• Data Analysis
• Agency Management
• Cross-functional Collaboration
• International Marketing
• Digital Acquisition